How do you organize a profitable conference?

Joining me is Sanjay Parekh, founder of Startup Riot, which organizes affordable, curated events for the startup community. He’s here to tell us how he organizes an event and gets people to come.

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If Oren Klaff insists that I tone down the headline on this post, I’ll change it. But after doing this interview and trying out his methods over the past 3 days, I stand by that description.

Oren’s persuasion techniques are so powerful that his book, Pitch Anything, belongs the same bookshelves as Cialdini’s Influence and Strauss’ The Game.

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