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Founders I interview keep telling me to focus on the One Thing, the key feature that’s so important to users that they’d put up with the bugs which are a natural part of a startup’s early days, but I often wonder, “how can we find that One Thing?”
Lucas & Lee Brown had a successful product, but it was draining.
You see, HasOffers, the software they built to enable advertisers to create affiliate programs, was free. So every time they were “successful” and landed a new user, they were also landing a potentially expensive customer service obligation.