How to build authentic customer relationships
on May 23, 2013 - 8:00 AM PST
If you had Procter & Gamble’s advertising budget, sales would just go up and up, right?

If you had Procter & Gamble’s advertising budget, sales would just go up and up, right?

In his famous Stanford commencement speech, Steve Jobs said the formula success is “to love what you do. If you haven’t found it yet, keep looking…

John Van Den Nieuwenhuizen was getting some real traction.
So what was the problem?

These days, Google has no trouble generating billions in profits…

Is a great idea enough?
Unfortunately, many entrepreneurs learn the answer to that question the hard way…

What if you could get business moguls to teach you everything they know?

If you want to boost your startup’s sales, what do you do?
The most popular answer seems to be “hire a full-time commissioned field salesperson…”

You need to build your brand, but you’re not sure how to do it. It’s probably best to hire a publicist and hand it all over to a pro, right?
Not exactly.

When Andrew Warner was starting Mixergy, his biggest challenge was getting big-name guests to agree to an interview. “When I was getting started, no one was coming to my website,” says Andrew. So how did he book guests and grow his audience?

Shed Simove spent five long years writing a book about how to be successful. Then he spent another year trying to get it published.
But once it was released, the book languished at #35,000 on Amazon’s list of bestsellers…