How do you find partnerships that bring in new business?
One of the ways Elizabeth Dukes grew iOffice Corp is through strategic partnerships that bring in new customers.
So how does she find these partners? Find out in this interview.
Like any startup founder who is paying attention, Adina knew early on that she needed to talk to customers.
But how do you do that when you’re in such a new market?
In the beginning, she did it by asking researchers out for a beer. Find out what kinds of questions she asked in this interview.
Kelly Fitzsimmons says, “I spent eight years being CEO and doing it badly.”
Kelly was able to sell one of her businesses to her then-partner for $1. But the other business put Kelly in significant debt. “It was well north of all of my worldly possessions,” she says.
Despite the setbacks, or maybe because of them, Kelly went on to create a very successful business. Today she’s the CEO and cofounder of HarQen, whose software makes voice more useful.
In her full interview, you’ll find out how she did it.
Tal Shoham was an event organizer who hated having to create social pages for each new event.
She knew that before building an automated solution, though, she had to make sure that others shared her problem…and were willing to pay.
To do that, she took a different approach. In her interview, she shows you how to find out if people will REALLY pay.
Know your audience.
That’s one of the golden rules of marketing and sales. But how do you really do it? How do you make sure that you’re in tune with their problems and what they’re complaining about?
Amy talks about how she chooses which of their problems to solve and how she figures out what they’ll pay for in her full interview.
Do you really need funding? These cofounders took funding, but decided to give the money back.
Lakshmi Raj & Raj Narayanaswamy are the cofounders of Replicon, which makes hassle-free, web-based timesheet software.
They raised $2.5 million, hoping to fix some internal problems and grow the company. But the investors were looking for a quick sale. In the full interview, you’ll find out what happened next.