Mixergy

This is the story of a guy who plugged a video camera into his computer and made himself into an internet celebrity. Then he parlayed that fame into appearances on major TV shows and ownership stakes in several internet companies.

Gary Vaynerchuk came to Mixergy and talk about how he launched and grew Wine Library TV, his high-octane, online show about wine.

In a world where it’s assumed that no one pays for anything online, how does Threadless get people to buy over a million tshirts a year? What can YOU learn from how they did it?

That’s what I invited Threadless’s Jeffrey Kalmikoff to teach.

Have you noticed that affiliate programs don’t make it to the cover magazines like BusinessWeek or Wired? Maybe it’s because affiliate programs aren’t as cool as social networks or aren’t as fun to talk about as iPhone apps. But I got to tell you, they’re a huge growth engine online.
In this program, you’re going to [...]

A lot of successful entrepreneurs have come to Mixergy to talk about the different changes their startups made before hitting it big. Those were all stories told in hindsight.

Here’s an example of an entrepreneur who’s still building his company making that kind of a change. I had the transcript typed up for you.

In the chart above you can see how LOLquiz.com — a site that’s less than a month old — is becoming more talked about on twitter than the iPhone.

Read this post to see how you could use quizzes to grow your business.

Roy Rubin was a student trying to make extra money on the side when he founded Varien, the company that went on to launch Magento, an ecommerce platform that enables billions of dollars in online sales.

He came to Mixergy to talk about why Varien grew (it had a lot to do with focus) and how the company launched Magento (his developers pushed him to do it).

This is a story of a company that was built in a living room and went on to become a cultural phenomenon.

I asked James Hong to come to Mixergy and teach how he and his co-founder, Jim Young, bootstrapped HOTorNOT and what they learned along the way.

You can complain that you don’t have enough money, connections, etc, or you can be scrappy and find a clever way to use the limited resources you’ve got.
I invited Mike Michalowicz on Mixergy to give examples of how he was scrappy when he started his businesses, and help you come up with your own creative [...]

Who do you think I should interview and include in the first Mixergy book?

Mixergy fan, Lisa Bruckner saw me interview other entrepreneurs here and asked, “Where’s YOUR interview Andrew?” She wanted to know how I bootstrapped that $30+ MM/year business and a few other things about me.

So I invited her to interview me. In the interview we talked about business concepts like “must marketing,” which takes viral marketing and adds urgency to it, but Lisa also asked some personal questions about my fiance, childhood and clothing.