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Why & How to Build Social Capital Online – Tara Hunt Interview

Posted on Jun 17, 2008 - 3:00 PM PST

Have you noticed this:

    - Guy Kawasaki launches a site and on its first day his site gets 261,214 hits.

    - Jason Calacanis asks for feedback on a design idea for his site and hundreds of people contribute thoughtful ideas.

      I can think of a dozens of examples like that where an internet entrepreneur who has social capital uses it to build a better business than an internet nobody.

      Tara Hunt noticed this. She wrote a book about it called The Whuffie Factor. Whuffie is the word she uses to describe the amount of social capital you have.

      I called her up and recorded a 42-minute interview that you can use as a seminar on how to build your social capital. We went through a set of clear steps that you can follow and I made sure we clarified each one with a real-world example.

      If you're building an online business listen to this podcast. Then get the people you're working with to come here and listen to it. Your competitors already know this stuff. You have some catching up to do.

      Oh, and get the book, because my conversation with Tara is like a seminar, but it's only an introductory seminar. The details are in the book.

      "Right click" here to download this podcast (42-minutes)

      • Great articulation on the power of online networking and its long term value. Thanks!
      • Wow, I've been looking for a word to describe this social capital. Now I've got it. Great job Andrew. I love seeing posts like this one, and interviews full of valuable information.
      • Very helpful. I am always looking for good information to assist me with the social networking information. Sometimes it just seems so overwhelming trying to figure it all out.
      • Hi Tara,

        I agree with embracing chaos.
        Entrepreneurs and innovators understand that chaos is movement and synergy in the community, and it involves participation.

        In reality, it is a great thing.

        It is healthy. Embracing chaos also involves embracing change.
      • Great example of Tony, Zappos and pragmatic insights from Tara.
        Go Tony !!
      • Looking forward to the book coming out.
      • Great podcast. The idea of whuffie makes a lot of sense and as a recent college grad I'm trying to earn it first and then leverage it in finding a full time position. Whuffie is something everyone should take into consideration!
      • What I love about this interview is how many examples she gave. I need
        examples to illustrate points and help me understand them. Tara was amazing
        at whipping them up.

        Thanks for the comment Chelsea!
      • I have heard Tara speak before and I think this might be the most relaxed and accessible I remember hearing her. Congrats on a great interview.
      • Great stories. And she introduced me to Tony from Zappos. She really is
        amazing. Thanks for pointing it out.
      • Excellent stuff
      • Thanks. She's wonderful.
      • Hope to see her in person with Kawasaki?
      • Is she doing an event with him? I didn't know.
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