What Happens When No One Cares About What You Launched?

This is the second of 4 Mixergy videos from Seth Godin, founder of Squidoo and bestselling author. In this section, he talks about what to do when you launch a business/tribe/etc and no one cares enough to show up.

Seth Godin

Seth Godin


Seth writes the world’s most popular marketing blog. And is the founder of Squidoo.

Here’s a transcript of what Seth said in the the video:

At the beginning of the campaign the only people traveling with Barack Obama were a driver and a photographer.

Impossible to imagine today.

Every movement  starts with nobody but the leader.

When I started my  blog, it had 3 readers a day. It didn’t have a lot of readers at the beginning. 3 readers. Then 4 readers. Then 6 readers. Then 9 readers.

The same opportunity is there for everybody. It’s easy to start now. You used to need a million dollars to go on television. Now you need twelve dollars to go online.

But just because it’s easy to start doesn’t mean it always works. Because lots of other people are starting. What it means is, the people who push through the dip and get over it, and make it to the end, thrive, even though they only put in 12 bucks.

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