How The Lean Startup Became A Best Seller (And Movement)

What you can’t say about Eric Ries is, “The dude is just lucky.”

No, if you know the Lean Startup methodology he created, you understand that he thinks in a more systemized and organized way than most people.

So, when his book, The Lean Startup, became a New York Times best seller, I knew it wasn’t luck. So I asked him, as one friend to another, to talk openly about how he made it happen. Listen in to see how a well-thought-out system can help you make your own luck.

Eric Ries

Eric Ries

The Lean Startup

Eric Ries is the BEST-SELLING author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.



Full Interview Transcript

Andrew: Three messages before we get started. First, you might have noticed that many sites are using video. Here it is on SnapEngage right under the free trial button. You might have noticed they’re using video to increase conversions. Here it is on Well, what do you do if you want to try video on your site, but you don’t have production capabilities in-house?

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