A few lessons from this program
Here are some of my notes from the conversation.
Howard Stern Marketing 101 -Timothy is deliberate about getting your attention, like when he went on CNBC and used beautiful women to show stock charts.
Use new media – He told me that going on Fox Business didn’t get his site extra hits and generate sales. But a blog on Black Cards that he appeared in some time ago, still sends him consistent traffic.
Sell, baby, sell – His site is now up to $45,000 in monthly revenue. It got there because he’s selling premium services, instead of just running ads.
Kill quickly – I’ve been hearing this a lot in my interviews. Entrepreneurs try something and if it doesn’t work, they kill it quickly and try something else. He told me about TIMBUCKS, a program where he was trying to bribe his readers to write for him. It didn’t work. Now it’s on the copping blog.
Give ’em meat – He says we’re all going to get tired of this new fascination of watching people’s everyday lives unfold on Facebook, twitter, micro-blogging, etc. You have to give people meat–substantive ideas and tools that they could use–to build a real business.
