interview

interview

interview

interview

The Biography Of WordPress – With Matt Mullenweg

Posted on Sep 10, 2009 - 8:58 AM PST

Millions of blogs — including Mixergy.com — run on WordPress. So I invited the entrepreneur behind this insanely successful software, Matt Mullenweg, to do an interview about how WordPress went from idea to a growing business.

I organized this interview like a biography, so you’ll hear how it all started at an economics summer camp, how Matt figured out the revenue model for the business, how he evangelized his product to bloggers, how he figured out what new features his customers wanted, and more.

Listen to it and tell me what you think.

The FULL program

Prefer audio? Great! “Right click” here for the MP3 format.

Video excerpts

About Matt Mullenweg

Matt Mullenweg WordPress on Mixergy WordPress.com logo

Matt Mullenweg is the co-founder of WordPress, the open-source blogging platform, and the founder of Automattic, the for-profit business which owns WordPress.com. You can read his personal blog at ma.tt.

Edited excerpts

Matt started blogging after a trip at summer camp

I visited Washington DC as part of an economics summer camp, because I was that cool!

I had just gotten a little Sony Digital Camera and was taking a million photos and wanted to share them with my friends in Houston.

He used the b2 blogging software

It was a very different software world at the time.  There was Blogger. There was MovableType. There was a b2. There were all these different ones, but b2 was the only one that was open source.

But development of b2 essentially stopped

b2 had actually, through a series of circumstances, essentially become abandoned.  So, I blogged about it, which is what we bloggers do. And a fellow left a comment on my blog and said, “Well, if you’re interested in working on this, let’s work together.”

That was Mike Little, who’s the co-founder of WordPress, who I actually got a chance to see a few months ago at Word Camp, UK.

Matt and Mike developed WordPress from the b2 codebase

We wanted to continue the development of b2, because it was a good program. We really liked it, so we started thinking of what it could look like.

I had a number of things I didn’t like about it. It was very hard to set up. It was very hard to configure. To modify the code, you essentially had to copy and paste code into different parts of it. Things like that. So, we started working.

Then CNET hired him

CNET started to use WordPress on some of their properties. There was a guy there named Mike Tatum, who is very prescient; he sees things coming years before anyone else, and he got in touch with me.

I blogged that I was going to go to San Francisco, so he reached out and said, “Hey, while you’re in town, let’s meet up and talk about RSS and blogging and stuff,” and then it was just, it was a weird meeting.  There were some folks from news.com there, and he was there and it was just totally random.  But then, when I got back, he said “Hey, would you like to work at CNET?”

He worked on WordPress “every free moment” he had

20% of my time at CNET was spent on WordPress, because there was a lot of work otherwise. But, especially after work, every free moment I had at that point of my life, was spent on WordPress.

He quit CNET to launch Automattic

The idea behind Automatic was mostly to create an umbrella group that would support lots of open source developers, working on open source things. But, it wouldn’t be a non-profit because I felt like you could have more impact on the world as a for-profit, because you don’t have the same number of restrictions. I wanted it to be a virtuous for-profit, where the way it made money was completely inline with its users and its community.

He wanted to make money by being a commercial Robin Hood

To make money, we decided to do web services. The first one of those that I wrote, after leaving CNET, was actually called “Akismet,” and it was a plugin for WordPress that you’d drop in and it would stop all spam from coming in.

But it would do this using a centralized service that could adapt to new types of spam as fast as the spammers are creating it. So it maintained a high level of effectiveness over a long period of time, which no spam plugins prior to it had done. So that was the first ever service.

And the idea behind it was what’s now called “Freemium.” So it would be free for personal use, and then, for businesses, we’d charge money, sort of like a commercial Robin Hood. And that worked out really well. That was our first service.

The second service was WordPress.com, which is the big one now. Today I think it gets over 200 million visitors per month. That idea was saying “Well, there’s the WordPress software. What would happen if we make it available to a really wide array of people, with the push of a button?” Revenue from that would come from letting them get their own domain, revenue would come from extra bandwidth, extra hard drive space, etc.

He evangelized his business because he believed in it

I’ve never been shy about promoting things that I think are better. So a lot of early WordPress users came though personal evangelism, from me talking to people one by one, getting them to switch over.

I read a ton of blogs, so it wasn’t random people.  It was people who I admired and followed and often had some sort of online relationship with.  I was a commentator on their blogs or vice-versa.

When it got to the point where WordPress actually was better than the competition, I wasn’t shy about reaching out and saying, “here are the reasons you should check it out.”  Or if they ever had trouble with their blogging software, I’d say, “well, this doesn’t have that problem.”

Actually, one of the things that actually helped out a ton was spam. Spam was a huge, huge problem on blogs and it would take sites down, which is really bad.  And so WordPress having a really strong spam solution helped a ton.

He took risks because he had safety nets

I’ve always been fortunate that I’ve had safety nets.

In the beginning, it was probably my parents. No matter what happened I could always go back home. That would suck, but I knew it was always sort of there and my parents have always been very supportive. So moving back home would suck but wouldn’t be terrible.

Later, it was the job at CNET which provided another safety net and job security.

Also, as an engineer you kind of always know that, worst case scenario, you can get a pretty good job working somewhere, which is good to know and isn’t true for all industries.

And now, my net is Automatic. Automattic has been very successful as a business. And, it’s profitable and we now have over 50 people. So that’s a huge net as well.

Taking venture funding was a net. One of the main reasons for that had to do with the first couple employees. I could go back and live with my parents if I had to. The other folks I was working with, couldn’t. And some of them were leaving jobs where they made 2 or 3 times as much to work for Automattic.

Lack of money in the early days led to innovation

WordPress had forums and I was really unhappy with them. I wanted to make them better, and so that was sort of the genesis of BB Press. The other thing was, I had stupidly decided that I couldn’t pay for a ticket to go home, but I didn’t want to tell my parents because then they’d worry.

I told them I really wanted to spend Christmas in San Francisco. I don’t know if you know San Francisco, but it’s a horrible place to spend the winter. It was cold and rainy and depressing and horrible! It was also the only Christmas, in my lifetime, that it snowed in Houston and I missed it.

While I was in San Francisco, I started working on BB Press. There was not much else to do. I think the first version I wrote in something like three or four days, from the database schema to the first version.

BB Press doesn’t have the same widespread usage that WordPress does, but it’s really, really flexible and useful. It’s a core part of our infrastructure. For example, our entire plugins directory, and the plugin update system and everything, was built on BB Press. Most of the work on WordPress.org was built on BB Press, not WordPress.

He learns what to build next from doing tech support

Another thing I believe strongly in is when you’re the developer of the project, you should do support for your it. So I was doing all the support on the WordPress forums at the time.

I still have ten thousand posts or something on the WordPress forum. Doing that helped me see very immediately what people were having trouble with. It keeps you close to your users. It gives you empathy and also helps you prioritize development.

The problem has never been ideas. Everything around WordPress and everything I’ve done, I’ve always had a million ideas a minute. There are a thousand directions you can go. It’s really, just choosing which one is the next best thing to do. And that’s hard, if you’re just sort of thinking about it in the abstract. But if you’re in there, everyday, talking to users and listening to them and watching them and helping them, it actually is often very obvious.

Full program includes

- Hear how WordPress.com was almost called “Online.com,” and owned by CNET.

- See how he got scammed (my opinion) in the early days because his business was running out of money — and how that experience led to Akismet, his first revenue-generating product.

- Learn how having a non-profit side to his business helped him promote his business.

Suggested comments

- I posted the raw transcript of this interview. Is it helpful? Or do you prefer the excerpts above?

- Was the text I included with this interview helpful? I like doing the interviews more than writing, but I know how important the text is to you, so I want to make sure it’s useful.

- My voice is much louder than Matt’s. Did the sound come together okay after editing?

- What do you think of the ad in this interview? Was it effective enough to get you to try FreshBooks and send me an invoice? What can I do to improve it?

THANK YOU Gregg Spiridellis (co-founder of JibJab) for helping me meet and interview Matt after I interviewed you.

View Comments to “The Biography Of WordPress – With Matt Mullenweg”

  1. Dave Doolin Says:

    Doing tech support for your own product is something a lot more engineers ought to be doing! I saw Matt at WordCamp in San Francisco, he covered a lot of the same material. Listening now to see what else he has to say…

    Sound quality is pretty good. I like it louder so I can wash the dishes or wander around the house while listening… but that's just me probably.

    He really nails it about engineers having a passion, coming home from work and continuing on!

  2. Joe Hall Says:

    Great interview!

  3. grantaustin Says:

    I really like the full transcripts. It's helpful since I can't watch the video at work and I don't feel like I'm missing anything by just reading the excerpts.

  4. Leslie, The Freebie Guy Says:

    Yet another great one. I'm a wordpress freak. WordPress ROCKS! It's great to know a little more about the history. There's a lot I didn't know about where WP came from. All I knew is that it's awesome.

    The text is definitely good to have. For me personally, I scanned the excerpts above, but would never really take the time to read the full transcript. I love listening to the audio. That way, I can put it on my iphone while I'm doing stuff around the house and get all the content. It allows me to multi-task :)

    In terms of the sound, it turned out well. You can't fully tell that your voice was reduced, so the mixing was done very smoothly. If you didn't mention it, I would not have noticed.

    Keep em coming!

  5. apinstein Says:

    I like the excerpted transcript + the full thing. Summary for a quick read and can dive in for more if I want, just like your videos. Great job.

  6. jordanbrown Says:

    Loved this interview! Thanks Andrew

  7. Chance_Stevens Says:

    Yes, your posts continue to motivate me. Something Matt said really stuck in my head.

    There are lots of pain points we all deal with and while many of them aren't scaleable, many of them are and those are worthwhile businesses which would be great to pursue. I see a lot of the pain happening with small companies trying to get on the web. I don't know how I'm going to impact that but I know there's a lot of room and a lot of need.

    If I could make a meaningful suggestion, I would say that it would be great if these were classified in some way. Maybe it's just me but I love how on Ted you can listen to specific content on certain topics. If the interviews were organized by topic it would increase your SEO for those specific categories (eg. Entrepreneurialism, Boot Strapping, .etc). Sorry my words aren't more exacting but my mind is in work mode.

  8. J Kuria Says:

    Great interview Andrew. I like how you ask probing questions and keep them honest–He was trying to act lackadaisical and pretend like success just happens and he has no idea how it happened. Those of us who live it know it take hard work, some luck and definitely some planning!

  9. trevelyan Says:

    These fuller transcripts are a lot more helpful than video. Reading is much faster.

  10. Matt Mullenweg Video Biography Interview Says:

    [...] was tipped off by Brad Williams on Twitter, to this video based interview between Matt Mullenweg and Andrew Warner on Mixergy.com which focuses on interviews with ambitious [...]

  11. The Biography Of Wordpress – With Matt Mullenweg | WoW Adventures Says:

    [...] The Biography Of WordPress – With Matt Mullenweg. [...]

  12. daneash Says:

    Thanks for the interview. I have been using wordpress for a while and it was really interesting to get some insight into one of the developers and hear his humble words.

  13. John Wright Says:

    Andrew, another incredible interview! Often times it takes me some time to really gather my thoughts together to make the kind of meaningful comment that I want to make. I'll have to come back and make another comment about this interview but I wanted to comment on Mixergy as a whole.
    You're building an incredible collection of interviews. This is like lifestyles of the rich and famous, but these guys aren't you're stereo-typical rich people, but growing icons in geekdom if you will.
    To be more specific, the stories of Jimmy Wales, Matt Mullenweg and many more on here are stories of pioneers of the web frontier. I think the web is still young and there is still much untapped potential in it. It may not always be the case that the average Joe can have such an impact on the world via the web as these people have, but I believe massive opportunities still exist in this young web.
    These interviews are telling some of most inspiring stories of what an impact one person, or group of people, can have on the world via the web and new technology. Thanks for doing them!
    The only critique and feedback I can give so far is that it's coming a little fast (like everything else these days). Maybe if you could post them on a regular weekly schedule. I'm sure there is good reason for your current posting schedule but I just thought I'd mention it.

  14. The Biography Of Wordpress – With Matt Mullenweg | Test Blog Says:

    [...] (Can’t see video? Go to Mixergy.com) [...]

  15. Santosh Says:

    Great interview. Matt Mullenweg is a simple guy. But that must be an understatement. I admire his achievements and impact on blogging community. At 25 years in Alexander, the Great of Blogging.

    I was a blogger fan earlier since it is a easy to use blogging platform. I found wordpress.com uninteresting since it was very restricted feature, till I switched to wordpress.org and now I enjoy publishing on it.

    I got what I waanted and what I was looking for in Blogging.

  16. Matt Mullenweg and the Biography of Wordpress – Human3rror – I Break Stuff. Says:

    [...] Check out this interview with one of my heroes, Matt Mullenweg, the Founder of WordPress. He talks about the history of WordPress and the tiny humble beginnings of a massive empire of awesomeness. [...]

  17. AndrewWarner Says:

    I'm hearing this a lot from my interviews. 99designs does that too.

  18. AndrewWarner Says:

    Thanks Joe.

  19. AndrewWarner Says:

    Even with all the typos in the raw transcript?
    Maybe I can find a wiki plugin that would allow people to quickly edit any
    typos they see.

  20. AndrewWarner Says:

    I appreciate it Leslie!
    WordPress really does rock.

    If I were coming to Mixergy as a viewer/listener, I think I'd do what you
    do. I would scan the edited text. I'm always curious about how many people
    want the full transcript.

    Glad to hear about the audio mix. I was worried about that.

  21. AndrewWarner Says:

    Thanks.

  22. AndrewWarner Says:

    I'm having a hard time doing that because 80% of my interviews are just
    entrepreneurs telling their stories. I don't know how to categorize beyond
    “entrepreneur.” But I know I need to do that since so many people ask me for
    it.

  23. AndrewWarner Says:

    I'm having a hard time doing that because 80% of my interviews are just
    entrepreneurs telling their stories. I don't know how to categorize beyond
    “entrepreneur.” But I know I need to do that since so many people ask me for
    it.

  24. AndrewWarner Says:

    I don't think he was doing it intentionally. Most people's first response is
    that their success just happens. My job is to keep asking them to evaluate
    how it happened.

  25. AndrewWarner Says:

    Wow. I never would have known.

  26. AndrewWarner Says:

    Me too. I'm always curious about the people behind the software I use.

  27. Leslie, The Freebie Guy Says:

    Not a problem Andrew. Anything I can do to help. Not only does WordPress Rock, but MIXERGY ROCKS TOO. I'm glad I found your blog on Yaro's recommendation. You are doing some Great things here. I download all your interviews on my iPhone and use it as my inspiration during the day, lol. And I'm not kidding man. Keep em coming!

  28. AndrewWarner Says:

    I'm surprised to hear that you think I'm doing too many. I keep feeling bad about not posting enough. I would be happy if I could do an interview every single day. The trouble is that it's painful to edit and write the text for each interview. If I could find a faster way to turn these around, I would be in heaven.

    And thanks for the comment. It was very helpful. Let's me know that I'm not moving too slowly.

  29. AndrewWarner Says:

    I used to use typepad.com. It's such an antique compared to WordPress.

  30. IdeasForDownload Says:

    Ok I'm going to be the one to throw the wet towel on the fire here.

    Andrew you do a great job of doing your best to draw out your interviewees, but Matt is very low-energy here and I really had to work hard to not hit other tabs in my browser and check out other sites while I was listening. I always assume that entrepreneurs are high-energy, enthusiastic people who are so passionate about their business that they can't help but attract people to their products. I can't see that being the case here.

    Maybe Matt was having a bad day, maybe he's become so arrogant he doesn't care – whatever the case, I don't sense it was Matt that was the reason WordPress took off. The bloggers who used WordPress and became evangelists on his behalf are probably 99% of the reason WorldPress is as ubiquitous as it is today.

    WordPress is a tremendous product – no question about that – I use it on all my sites and would never launch a site without WP as the foundation. But I think it succeeded in spite of Matt rather than because of Matt.

    I should say I've never met him and this opinion is based entirely on this interview. But I was just surprised at his demeanor – it didn't impress me as entrepreneurial.

  31. scottedwardwalker Says:

    Hey Andrew – Excellent interview and “outro.” My takeaways in no particular order: (i) follow your bliss; (ii) to thine own self be true; (iii) actions speak louder than words; (iv) choose your partners carefully; and (v) charisma is overrated. In short, Matt Mullenweg is an impressive guy — and what he has created with WordPress is extraordinary. Indeed, I just launched a WordPress blog to help entrepreneurs from the legal side (http://www.walkercorporatelaw.com/blog) – and it’s amazing how user-friendly the program is. Let’s get together in a few weeks – and keep up the great work. Thanks, Scott

  32. caseyallen Says:

    I know, right? It's like interviewing is about exciting to him as putting on shoes.

    I suspect he's different than the typical interviewee because he's not an extreme extrovert. He somehow got to where he is by being a philosophical capitalist with a shot of geek rather than a charismatic sales guy.

    Obviously an achievable formula, just not a recommended one.

    Great insights, Matt, keep planning the long term. Appreciate your being opensource about your journey.

  33. Chuck Says:

    Good stuff, Andrew. I haven't really had time to watch any of your interviews for awhile, but I got stuck putting together a PC from scratch tonight, so watching the whole interview was very convenient. I knew a bit about Matt by reputation, of course. But it was excellent to see the way his mind works. Thanks!

  34. John Wright Says:

    Matt was trying to “pretend like success just happens”? I didn't get that from the interview. I don't think Matt was trying to pretend about anything.

  35. JakeNieuwland Says:

    Thanks so much for this interview Andrew, your questions are excellent, the information you got out of Matt is eerily relevant to me right now. How did you get on with wishlist? Any way I can help, just let me know.

  36. JakeNieuwland Says:

    Perhaps a tagging system would be apt.

  37. Recent Links at Fast Wonder: Online Community Consulting Says:

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  38. reignman Says:

    Andrew, you just keep bringin it with your interviews. Great job on asking Matt some of those tough questions. Also, what makes your interviews different (and better) than most others I watch is that you get them to go into detail about how they got from point A to point B…lot so f other interviewers let the subject just gloss over these hugely important leaps. This detail has helped me a ton in building my start up.

    Keep up the good work!

    Jim

  39. grantaustin Says:

    The typos don't bother me. My brain paves over most of them without much difficulty. Nonetheless, a wiki would be cool.

  40. jeremyperson Says:

    Andrew, can you consider enabling the embed feature for your videos please?

  41. Link Akhir Pekan Kedua September 2009: Mulai Dari Plugin Pengumuman Wordpress Sampai Keuntunga Menjadi Guest Blogger Says:

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  42. Zemalf Says:

    I found Mixergy only recently and have watched / listened to a bunch of interviews during the last week. All the interviews are very educational, informative and entertaining — I like your style Andrew. I appreciate the extensive “show notes” you post on each video too.

    And to a WordPress blogger, this interview with Matt was the icing on the cake. Passion and hard work, that's how you change the world. And Matt being so down-to-earth after all that has happend, made me respect him even more. Kudos to both of you, loads of it.

  43. links for 2009-09-15 | Bakkel dot com Says:

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  44. WP Switch (Matt Alexander) Says:

    Matt is an inspiration to all of us who work with WordPress every day. Thanks for interviewing him. Keep up the awesomeness Andrew!

  45. LovelyCompanies.com — Lovely Company News Round-up Says:

    [...] Warner’s recent interview with Matt Mullenweg contains, among other things, a fascinating insight into business models around open source [...]

  46. Loggenbloggen » Blog Archive » Entreprenörer som inspirerar Says:

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  47. Steve Says:

    You should extract the topical parts of the interview, either as short video or text transcripts, and put them into categories, like a blog posting, and then let people comment on them.

    For example, in this interview, extract the portion about taking a risk, and put that into a solutions category named “Scared Frozen”. So when a visitor has the problem that they are stuck and they are afraid to move forward with their idea, they can come to your website, find the category about risk taking “Scared Frozen”, read the clip, read the comments, and get inspired to move forward.

    If you consider that most of the time people are using the web to find solutions to problems, this concept fills the void by providing the solution in a direct way, instead of having to listen for an hour to find inspiration. The interviews are the raw material, the data, and the snippets are the value added product, the knowledge.

  48. AndrewWarner Says:

    Ideally, that's exactly what I'd like to do. Might be more work than I handle right now, but that's dead-on perfect.

  49. AndrewWarner Says:

    I don't think he was pretending that either. I was trying to say that I need to keep digging in.

  50. AndrewWarner Says:

    There was a recent security issue with WordPress. I looked at different social networks and blogs where people complained about it. When I read the comments, I often saw Matt's comments. He kept interacting with people.

    It's not the kind of energy that Donald Trump or Gary Vaynerchuk might pump out, but Matt seems to spend a lot of time evangelizing and engaging in his own way.

  51. AndrewWarner Says:

    I'm seeing his approach used a lot more these days.

    Roy Rubin is building Magento in a similar way.

  52. AndrewWarner Says:

    Thanks Scott.

  53. AndrewWarner Says:

    These interviews are great for times like that.

  54. AndrewWarner Says:

    Love to hear how if you want to email me.

    Wishlist has been a pain. Issues again.

  55. AndrewWarner Says:

    I need to keep striving for more details here.

  56. AndrewWarner Says:

    Try this: http://mixergy.blip.tv/

  57. AndrewWarner Says:

    Like he said, there are lots of people making a living by using his software.

  58. AndrewWarner Says:

    Thanks Matt. Glad this interview helped me get to know you better.

  59. Chris Says:

    Outstanding. Thanks

  60. ShearMe Says:

    Hey, get an interview with Bill Gates!

  61. AndrewWarner Says:

    Erase

    Andrew Warner
    (sent from my mobile)

  62. ShearMe Says:

    Well fine then…

  63. SheaMe Says:

    Quick! Sign this NDA!

  64. dianebourque Says:

    This is just a nice post. I'm a big fan of Matt, his work and his vision. Thanks for sharing this.

  65. raleigh divorce lawyer Says:

    Great interview! Interesting to find out the history of WordPress. Thanks!

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  67. Malcolm Sleath Says:

    Wireless headphones are the way to go Dave. I won't mention where I was during the middle part of the interview…

  68. Malcolm Sleath Says:

    Great interview Andrew. It has made me think really hard about open source as a business model for other forms of intellectual property.

  69. Domains ARE Brands! | DomainNoob.com Says:

    [...] Mixergy.com: The Biography Of WordPress – With Matt Mullenweg Andrew: When did you buy the domains WordPress.org and WordPress.com? At what point in the [...]

  70. Materi 10: Wordpress sebagai WCMS « Probolecturing’s Blog Says:

    [...] Andrew Warner, Matt Mullenweg. (2009-09-10) (MPEG-4 Part 14). The Biography Of WordPress – With Matt Mullenweg. [Podcast]. Mixergy. Event occurs at 10:57. [...]

  71. Aspiring entrepreneur? Get yourself some Mixergy. Says:

    [...] Vaynerchuk (Wine Library TV), Tim Ferriss (Author of The 4-Hour Workweek), Jimmy Wales (Wikipedia), Matt Mullenweg (WordPress), James Hong (Hot or Not) and Lynda Weinman (lynda.com) among many others.I had a chance [...]

  72. Grattis Matt Mullenweg i efterskott! | Emil Jansson Says:

    [...] The biography of wordpress with Matt Mullenweg [...]

  73. 1malaysia Says:

    thanks god.. I was finding site about matt and find yours.
    The info is truly useful..

  74. seesaynote Says:

    Great job Andrew…I discovered your platform by pure serendipity. Your interview with Seth Gordin which was posted on techcrunch brought me here. I haven't left ever since. I am listening to the all the interviews back to back—very inspiring. I live in Atlanta—access to local tech events are virtually hard to find, but your platform brings a lot of valuable info.

  75. seesaynote Says:

    just discovered this forum–serendipity in its finest. GREAT JOB…i live in Atlanta, tech start up info and access doesn't come easy around here….since I discovered the site, i have tried to listen to every single interview

  76. Dagens Blogg 7 feb.: Mixergy | Emil Jansson Says:

    [...] ladda hem det som video eller bara ljud eller streama det direkt på sajten. De jag gillar mest är Matt Mullenweg (grundaren av wordpress) och Jeffrey Kalmikoff (grundaren av T-shirt communityn [...]

  77. elramirez Says:

    I share Matt's passion on open source. Wish that you could get some entrepreneurs that not just are creating open source software but building their brands with it. I think that there are a great array of possibilities with tools for almost any task these days that we should focus more in collaboration and make some of the projects available better instead of everyone taking the challenge of building things from scratch.

  78. elramirez Says:

    I share Matt's passion on open source. Wish that you could get some entrepreneurs that not just are creating open source software but building their brands with it. I think that there are a great array of possibilities with tools for almost any task these days that we should focus more in collaboration and make some of the projects available better instead of everyone taking the challenge of building things from scratch.

  79. Wordpress Says:

    WordPress Themes…

    Loved this aritcle, you should see it….

  80. Videoer, foredrag og interviews med iværksættere — Frederik Trovatten Says:

    [...] interviewer b.la iværksætterne bag det populære WordPress og har også lavet en super interview med Jimmy Wales manden bag Wikipedia. Der er nogle interviews [...]

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Imagine having a mix of experienced businesspeople mentoring you. That's my mission with Mixergy.com. I'm Andrew Warner. In my 20s, with no outside funding, I co-founded a business that reached $30+ mil in annual sales. This is the site I wish I had. Read More....

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Past interviews

  1. "Party Charlie" Scola
  2. 10e20 – Chris Winfield
  3. 37 Signals – Jason Fried (2008)
  4. 37signals – Jason Fried (2010)
  5. 99designs – Matt Mickiewicz
  6. @Ventures – Jerry Colonna
  7. ACS SEO – Hiten Shah
  8. Affiliate Media – Warren Jolly
  9. Affordit.com – Wil Schroter
  10. Airbnb – Brian Chesky & Joe Gebbia
  11. Ali International – Ali Brown
  12. AllTop – Guy Kawasaki
  13. Anandtech – Anand Shimpi
  14. Aptimize – Ed Robinson
  15. ArtistForce – Jonathan Romley
  16. Ask-A-Ninja – Damien Somerset
  17. aweber – Justin Premick
  18. Balsamiq - Peldi Guilizzoni
  19. Barack, Inc. – Barry Libert
  20. BecomeABlogger – Gideon Shalwick
  21. BeerMenus – Eric Stephens
  22. beModel – Andrew Thompson
  23. BigDoor Media – Keith Smith
  24. BillShrink – Peter Pham
  25. Bingo Card Creator - Patrick McKenzie
  26. BizCloud – Vahid Razavi
  27. Blogger Reps – Marjorie Kase
  28. BlogWorld-RickCalvert
  29. Bradford & Reed – Andrew Warner
  30. Bradford & Reed – Christel Hyden
  31. BrandGlue – Jeff Widman
  32. BuddyTV – Andy Liu
  33. Building43 – Robert Scoble
  34. BuildOnline – Mark Suster
  35. BuySellAds - Todd Garland
  36. BzzAgent – Dave Balter
  37. CauseCast – Sloane Berrent
  38. CD Baby – Derek Sivers
  39. ChallengePost – Brandon Kessler
  40. Cheezburger Network – Ben Huh
  41. Clearstone - Sumant Mandal
  42. Clearstone – William Quigley
  43. ClickBank – Bob Dunlap
  44. Cloud Contacts – Allen Stern
  45. CNET – Michelle Thatcher
  46. Code Collaborator – Jason Cohen
  47. ColinIsMy.Name – Colin Wright
  48. CollegeHumor – Josh Abramson
  49. Common Craft – Lee LeFever
  50. Connected Ventures – Josh Abramson
  51. Copyblogger – Brian Clark
  52. Coupons – Steven Boal
  53. Crazy Egg – Neil Patel
  54. Creative Good – Mark Hurst
  55. Crispin Cider – Joe Heron
  56. CrowdGather – Sanjay Sabnani
  57. Culting of Brands – Douglas Atkin
  58. CustomEuropeanPlates – Sean Percival
  59. DFJ Frontier – David Cremin
  60. Digg – Owen Byrne
  61. Digital Family Reunion – Kurt Daradics
  62. Digital Nomad – Jeanne D’Arc
  63. digital-telepathy – Alex Funk
  64. digital-telepathy – Chuck Longanecker
  65. DocStoc – Jason Nazar
  66. DodgeBall – Dennis Crowley
  67. Dogster – Ted Rheingold
  68. DomainSponsor – Susan Smith
  69. Donor Tools – Chris Dumas
  70. Dot Com Archive – David Kirsch
  71. DreamIt Ventures – Steven Welch
  72. eduFire – Jon Bischke
  73. eduFire – Kareem Mayan
  74. eduFire – Koichi
  75. Emergencity – Tyler Suchman
  76. Epsilon Concepts – Robby Berthume
  77. Etacts – Howie Liu
  78. eteamz – Brian Johnson
  79. Eventbrite – Kevin Hartz
  80. EventVue – Josh Fraser
  81. Everyday Survival – Laurence Gonzales
  82. Evite – Harry Lin
  83. Facebook – Karel Baloun
  84. FaceDouble – Alex Shah
  85. Fatbrain, Smugmug – Chris MacAskill
  86. Fenwick & West – Bill Schreiber
  87. Ferrazzi Greenlight – Keith Ferrazzi
  88. Fifteen Minutes – Howard Bragman
  89. FIM – Dan Gould
  90. Fit Fuel – Luke Burgis
  91. Flatiron – Jerry Colonna
  92. FlexJobs – Sara Sutten Fell
  93. FOUND Magazine – Davy Rothbart
  94. Founders at work - Jessica Livingston
  95. Foundery Group - Brad Feld
  96. Four Hour Work Week – Tim Ferriss
  97. FourSquare – Dennis Crowley
  98. FreshBooks – Mike McDerment
  99. Frontier Trainings – Clinton Swaine
  100. Gainesville Health & Fitness – Joe Cirulli
  101. Gambit – Noah Kagan
  102. gapingvoid – Hugh MacLeod
  103. Garage – Bill Reichert
  104. Gazelles – Verne Harnish
  105. Gerber Entertainment – Scott Gerber
  106. GetYourVideoOnline – Gideon Shalwick
  107. GIG.FM – Chance Barnett
  108. goBIGnetwork – Wil Schroter
  109. Goldstar – Jim McCarthy
  110. Goodreads – Otis Chandler
  111. GotCast – Wil Schroter
  112. Grasshopper – Siamak Taghaddos
  113. GRP Partners – Mark Suster
  114. GSD&M Idea City – Roy M Spence, Jr.
  115. GumGum – Ari Mir
  116. gWallets, BlueLithium, Click Agents – Gurbaksh Chahal
  117. HARO – Peter Shankman
  118. Hashrocket – Obie Fernandez
  119. Heavybag Media – Jackie Peters
  120. Heyzap – Immad Akhund
  121. Hookit - Scott Tilton
  122. HotOrNot – James Hong
  123. How’s The WiFi – Kareem Mayan
  124. HubSpot – Dharmesh Shah
  125. Hunch - Chris Dixon
  126. I Will Teach You To Be Rich – Ramit Sethi
  127. i.tv – Jesse Stay
  128. iContact – Ryan Allis
  129. IMe (Kiesel Media Group) – Jason Kiesel
  130. IMSafer – Brandon Watson
  131. IMVU – Eric Ries
  132. In Pursuit of Elegance – Matthew May
  133. Inside Rupert's Brain – Paul R. La Monica
  134. Inspire! – Jim Champy
  135. Invoke Media – Ryan Holmes
  136. Involver – Rahim Fazal
  137. iPressroom – Chris Bechtel
  138. IWearYourShirt – Jason Sadler
  139. IZEA – Ted Murphy
  140. JamLegend – Andrew Lee
  141. JibJab – Gregg Spiridellis
  142. John Chow
  143. JooJoo – Chandra Rathakrishnan
  144. KCAL news – Rich DeMuro
  145. Keith and the Girl – Keith Malley & Chemda Khalili
  146. Kinetiva – Lea Woodward
  147. KISSmetrics - Hiten Shah
  148. KISSmetrics – Neil Patel
  149. Kiva – Premal Shah
  150. Kontagent – Albert Lai
  151. Koral – Mark Suster
  152. Lalawag – Sean Percival
  153. LessAccounting – Allan Branch
  154. Launch Box Digital – Matthew Jacobson
  155. LewisPR – Andy Oliver
  156. Linqia – Maria Sipka
  157. Lynda.com – Lynda Weinman
  158. MacGathering – Deborah Shadovitz
  159. Magento – Roy Rubin
  160. Magento – Roy Rubin & Yoav Kutner
  161. Magnify360 – Olivier Chaine
  162. Mahalo – Jason Calacanis
  163. MailFinch - Paul Singh
  164. Maponics – Darrin Clement
  165. Marketing Consultant – Brent Csutoras
  166. Marketing Consultant – Lisa Riolo
  167. Marketing Pilgrim – Andy Beal
  168. Media Temple – Jason McVearry
  169. MetroLyrics – Milun Tesovic
  170. MindShare – Douglas Campbell
  171. Mingle2 – Matthew Inman
  172. Miramar Venture Partners – Maneesh Goyal
  173. Mixergy – Andrew Warner
  174. Mobile Deluxe – Josh Hartwell
  175. Mobius Venture Capital – Heidi Roizen
  176. Monitor110 – Roger Ehrenberg
  177. .Music – Constantine Roussos
  178. MXit – Herman Heunis
  179. My Sister’s Closet – Ann Siner
  180. MyLifeBrand – Danny Scalisi
  181. MySpaceSupport – Andrew Thompson
  182. NetConversions – Andy Liu
  183. NetCreations – Rosalind Resnick
  184. Netcreations – Ryan Scott
  185. Noah's Bagels – Noah Alper
  186. Nutrisoda – Joe Heron
  187. Oasis Casino & Sportsbook – Curt Dalton
  188. Obsidian Launch – Mike Michalowicz
  189. Offerpal – Anu Shukla
  190. Ogilvy – Rohit Bhargava
  191. Once You're Lucky, Twice You're Good – Sarah Lacy
  192. Oneforty – Laura Fitton
  193. Oodle – Craig Donato
  194. OpenX – Scott Switzer
  195. Organic India – Bharat Mitra
  196. Philosopher's Notes – Brian Johnson
  197. PhoneTag – James Siminoff
  198. PhotoJoJo – Amit Gupta
  199. PlanetC1 – Chiropractor Michael Dorausch
  200. Plastered T-shirts – Dominic Johnson-Hill
  201. PleaseDressMe – AJ Vaynerchuk
  202. Posterous – Sachin Agarwal
  203. PostSecret – Frank Warren
  204. Pownce – Leah Culver
  205. ProBlogger – Darren Rowse
  206. Pyramid Digital Solutions – Dharmesh Shah
  207. Qtask – Baron Reichart Von Wolfsheild
  208. RedBalloon – Naomi Simson
  209. Reddit – Alexis Ohanian
  210. Revenue Enhancement Group – David Shteif
  211. Revere Strategy Group – Randy Skoglund & Curt Mercadante
  212. Richman Chemicals – Ed Richman
  213. Robert Scoble
  214. Robot Genius – Stephen Hsu
  215. RotoHog – Kelly Perdew
  216. Rubicon Project – Kara Weber
  217. Rubicon Project – Nicole Jordan
  218. SafeWeb – Stephen Hsu
  219. Schaaf Consulting – Brook Schaaf
  220. Scrabulous – Jayant Agarwalla
  221. Sean Percival
  222. SearchForecast – Marc Phillips
  223. Secret Language of Leadership – Stephen Denning
  224. Seesmic – Loic Le Meur
  225. SEObook – Aaron Wall
  226. Shoemoney – Jeremy Schoemaker
  227. Shufflebrain – Amy Jo Kim
  228. SID LEE – Bertrand Cesvet
  229. SitePoint – Matt Mickiewicz
  230. SitterCity – Genevieve Thiers
  231. skinnyCorp – Jeffrey Kalmikoff
  232. SkinnySongs – Heidi Roizen
  233. Smart Bear Software – Jason Cohen
  234. So What? – Mark Magnacca
  235. Solid Cactus – Scott Sanfilippo
  236. Spreadsong – Colin Plamondon
  237. Squidoo – Seth Godin (how to ask)
  238. Squidoo – Seth Godin (how to produce)
  239. Stack Exchange – Joel Spolsky
  240. Start with NO – Jim Champ
  241. Start with Why – Simon Sinek
  242. Stealing MySpace – Julia Angwin
  243. StockTwits – Howard Lindzon
  244. StockTwits – Howard Lindzon v.2.
  245. StubHub – Jeffrey Fluhr
  246. Sunshine Suites – Cheni Yerushalmi
  247. SuperSig – Mark Jeffrey
  248. Sway – Ori Brafman
  249. Talk Like a Pirate Day – John Baur & Mark Summers
  250. TechStars incubator – David Cohen
  251. Teens in Tech Networks – Daniel Brusilovsky
  252. TerraCycle – Tom Szaky
  253. Tetris – Henk Rogers
  254. The Funded – Adeo Ressi
  255. The survivor – Yossi Ghinsberg
  256. The Whuffie Factor – Tara Hunt
  257. ThisNext – Mateo Gutierrez
  258. Threadless – Jeffrey Kalmikoff
  259. Thrillist – Ben Lerer
  260. TicketMaster - Sean Moriarty
  261. Timothy Sykes
  262. TNS Sorensen – Herb Sorensen
  263. ToolsToLife – Devlyn Steele
  264. TraderInterviews – Tim Bourquin
  265. Tribal Leadership – John King
  266. Tsavo – Mike Jones
  267. Turan Corporation – Robert P Smith
  268. TWiT – Leo Laporte
  269. Twitpic – Noah Everett
  270. Union Square Ventures – Fred Wilson
  271. Unique Blog Designs – Josh Mullineaux
  272. University of the People – Shai Reshef
  273. userplane – Michael Jones
  274. UserVoice – Marcus Nelson
  275. VaynerMedia – AJ Vaynerchuk
  276. VendrTv – Daniel Delaney
  277. Venrock Venture – David Pakman
  278. Venture Voice – Gregory Galant
  279. Viajar – Juan Dominguez
  280. Viralogy – Jun Loayza
  281. VoodooPC – Rahul Sood
  282. W Media Ventures – Boris Wertz
  283. WebCentral – Lloyd Ernst
  284. Webmail.us – Pat Matthews
  285. WeGame – Jared Kim
  286. WhitePages – Alex Algard
  287. Who's Got Your Back – Max Alexander
  288. Wikipedia – Jimmy Wales
  289. William Fernandez
  290. Wine Library TV – Gary Vaynerchuk
  291. WonderHowTo – Stephen Chao
  292. WooThemes – Adriaan "Adii" Pienaar
  293. WordPress – Matt Mullenweg
  294. Wufoo – Kevin Hale
  295. Xero – Rod Drury
  296. Y Combinator – Paul Graham
  297. Y Combinator - Jessica Livingston
  298. Yahoo! TV WHAT’S SO FUNNY – Shira Lazar
  299. Yahoo’s SEO – Tony Adam
  300. YSN (Your Success Network) - Jennifer Kushell
  301. YourVersion – Dan Olsen
  302. Zango – Keith Smith
  303. Zappos – Tony Hsieh
  304. Zoho – Sridhar Vembu

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