Social Marketing Techniques – The Jason McVearry Interview
on Oct 24, 2008 - 9:28 AM PSTThe full program
This is an audio program. Listen and/or download here.
A few lessons from this program
Within minutes of posting on twitter that Mixergy.com kept crashing, about a dozen people suggested that I drop my current Web hosting company and switch to (MT) Media Temple. Wouldn’t you love to have people champion your brand like that?
To learn how (MT) did it, I interviewed Jason McVearry, the company’s partnership director. Here’s some of what I found out.
The subtle influence
(MT) hosts web sites that internet companies consider authorities. If you look at sites like TechCrunch and Mashable, you’ll see the (MT) logo. In his book Influence, Robert Cialdini said that authority is one of the most powerful persuasion tools because it’s so subtle. Without feeling like they’re being sold, people instinctively follow authority.
In person
I kind of pushed Jason about this point. I wanted to understand why a tech company would spend so much money to fly its people to events. Wouldn’t it be more efficient to use online ads to acquire customers? He helped me realize that the reason people bond with (MT) is because they’ve seen them at conferences or had a beer with them at an event.
Sponsor
I saw the (MT) guys at the TechSet party at BlogWorld. Their logo was up on the wall and they were being ushered around like rock stars. Sponsoring events has its privilages.
Bring the brains
Most companies seem to send their sales people to conferences. These are the guys who know how to buy you a beer and smile, but they don’t know squat about the product. Jason told me that his company sends passionate tech people out to events. If you have an issue with your site, they’ll give you some live tech support over a beer.
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October 25th, 2008 at 12:02 am
mediatemple is excellent. you may pay a little more, but their support is good. I have had a few problems with their GridService, but those problems have been resolved. So I am happy with mt. Much better than 99% of the hosting companies out there….
November 4th, 2008 at 4:00 am
MT is fantastic. I’ve had all of my sites there for about 6 months now, and everything about them has been perfect.
I also originally hosted there because of other sites using them. They weren’t advertising the fact though, so I had to do a little digging.
Well worth it though, as I couldn’t be happier.
November 4th, 2008 at 2:05 pm
Victor: That’s what I’ve heard too. It costs a bit more but it’s worth it.
Kveldulv: I think the fact that they host major sites is a big draw for companies that want to move. They have smart ties to influencers.
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June 14th, 2009 at 4:31 pm
good interview and I agree with you andrew. imposing presence works well … thanks for your real interviews .. btw … I'm Mexican and if you want to see become a good example of cheap copy shit look interworks.com.mx
June 14th, 2009 at 11:31 pm
good interview and I agree with you andrew. imposing presence works well … thanks for your real interviews .. btw … I'm Mexican and if you want to see become a good example of cheap copy shit look interworks.com.mx