Perfect Foods Bar: How A Family Sold Their Home To Build A Healthy Business

Even though this site’s focus is tech entrepreneurs, I had to make an exception because this story is too good to miss.

Bill Keith and his family sold their home and went into debt create Perfect Foods Bar, a refrigerated whole foods bar. Then they worked tirelessly to make sure the business was a success.

Bill Keith

Bill Keith

Perfect Foods Bar

Bill Keith is President and co-founder of Perfect Foods Bar, a small, family owned and operated company based in San Diego, CA. Each Perfect Foods Bar is made by hand and is available for purchase at local markets and online.

 

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Full Interview Transcript

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