Physical Product Case Study: How two guys are competing with Yeti

I’m noticing there’s a revolution happening in online entrepreneurship. It’s happening with physical goods the same way it happened with companies like Airbnb before anyone even realized it was a revolution.

Entrepreneurs get an idea for a physical product and very often they’ll go to Kickstarter but more often than that they’ll start on Amazon.

Today’s guest is a founder who had an idea for a side hustle and it ended up being a really big business.

Erik Howe is the cofounder of Sic which makes cups that have a double-walled stainless steel technology that keeps your drinks ice cold for 24 hours.

 
Erik Howe

Erik Howe

Siccups

Erik Howe is the cofounder of Sic which makes cups that have a double-walled stainless steel technology that keeps your drinks ice cold for 24 hours.


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