How Persistent Upstarts Built MySpace

I first met Brad Greenspan, the CEO of the company that created MySpace, when he called me up to tell me that he knew how much money my greeting card company made and that he wanted into the business. That’s the way his company, eUniverse, worked. Whenever they saw a business with potential, they jumped into it.

Julia Angwin’s book, “Stealing MySpace,” chronicles some of the businesses they got into. For startup entrepreneurs, it’s an incredibly motivating book.

In the video summary, I showed some of the businesses they got into. In the full interview I recorded with Julia, you’ll get a detailed look at how they built the business that gave birth to MySpace, one of the Internet’s biggest successes.