How The “I Wear Your Shirt Guy” Uses Social Media To Get People To Watch Him Wear T-Shirts

Jason Sadler, founder of IWearYourShirt, is going to use social media to talk about 365 companies this year. How does he keep from sounding like an annoying social media sponsor? And what can you use to build your business using social media?

Jason Sadler

Jason Sadler


Jason Sadler is the founder of I Wear Your Shirt, a site where companies pay to have their shirts worn on social media sites like Twitter, Ustream and YouTube.


To learn from Jason, read this edited except from the program he recorded with me for Mixergy.

What’s your business?

I’s me, Jason Sadler, wearing shirts every day in 2009. I’m selling to the world what shirt I wear.

You use social media tools like Twitter, YouTube and ustream to pitch the company whose shirt you’re wearing. How do you keep it interesting?

I don’t just throw up a vide on YouTube and say, “This is the greatest video ever. Enjoy it!’

I’ve asked people on multiple occasions, “Do you guys like my videos? Do you think they’re fun? Do you think they’re funny?”

My girlfriend laughs at me. Because I’ll create a video and I’ll laugh at the end of the video because I think it’s funny. And she’s like, “That’s dumb. You just laughed at your own video.”

And I’ll ask, “Did you think that was funny?”

She’s like, “no.”

So I say, “oh, then I better change it.” Because if it’s just funny to me, it’s not good.

I’ve had a lot of people give me feedback. I’m constantly asking people to post comments on my blog–not so I can get my comments up. It’s just to say, “What do you guys think of this? How’s the live stream going? Am I boring you guys to death yet? You’ve been watching me for 34 days. What can I do to improve?”

Once you start building that audience, you need to engage with them. You need to let them feel like they’re a part of it. I think you could probably ask 50 to 100 people who are on every day if they feel like they’ve had an integral part of building this web site. And I’m assuming they’ll say “yes.”

5 thoughts on “How The “I Wear Your Shirt Guy” Uses Social Media To Get People To Watch Him Wear T-Shirts – with Jason Sadler

  1. GoTRENDS says:

    This is a pretty interesting idea and been checking out the progression of his site, really awesome stuff.

    In regards to engaging the audience rather than hammering the with your pitch… definitely agree having a conversation and communicating with them is a much better strategy for any business today.

    I’ve seen this in the nightclub arena 1st hand where many promoters are still shouting “I’m bigger, better, brighter!” … but guess what? People / consumers are getting smarter and tired of that same old.

    The promoters who are winning are using the approach of engaging the audience, having the conversation and using the feedback to give patrons what they want.

    Always good stuff on here… thanks Mixergy

    – TRENDS

  2. Tiana says:

    Mixergy kicks *ss! Excuse my language but, I’m a podcast junkie and you are by far my favorite host. You ask the tough questions and get the great info. I’m not sure how I ever found your site, but I thank God I did. Thank you so much for the wonderful resource!

  3. Koichi says:

    This is one of those ideas that I wish I came up with first – absolute genius.

  4. AJ says:

    Really good interaction.. i wonder how i can apply this to my ecommerce..
    Great website, read it every day

  5. SRivera says:

    I look forward for your interviews, you inspired me to start doing something similar for a different market. I like the way you organize your interviews.

    Thanks for your time, I appreciate the responses to my questions.

    I hope to meet you soon!


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