An Ebook On Birds Made $500,000?!

When Bob Dunlap of ClickBank told me that one of his clients made $500,000 last year selling an ebook about how to attract humming birds to your home, I had to interview him.

ClickBank helps you sell digital media (ebooks, audio, etc) online. I asked Bob to teach us how we can earn money by selling online.

Bob Dunlap

Bob Dunlap


Bob Dunlap is the director of product managment and marketing at ClickBank, a company that sells digital products worldwide created by entrepreneurs.

A few lessons from this program

Here’s some of what I learned. (Download the full interview for much more.)

Go one niche deeper

Many of the people I interviewed on Mixergy have told you to find a niche–target bird-lovers, for example. Bob says go one niche deeper–target humminbird-lovers. ClickBank has found that getting more precisely will help you increase sales. So, instead of selling products that help your customers get fit, for example, show them how to get tighter abs.

Target the news

When gas prices rose, ebooks about how to get better fuel efficiency were hot sellers. When the dollar lost value, digital media on foreign exchange strategies made money. If you want to sell online, bob suggests trying the digital media that you sell to what’s going on in the news. (As Sean Percival explained in his interview, that also helps increase traffic.)

Recycle your content

After looking at, Bob thought a good product for me to sell might be a compilation of my past interviews. Repackaging your content can be an easy way to start bringing in revenue. Matt Mickiewicz of SitePoint told me that’s how his company starting making money.

Court affiliates

Your site has a limited audience, so your direct revenue is pretty limited too. But if you tap affiliates–people who sell your product and earn a commission on what they sell–you can reach unlimited revenue. Rosalind Resnick told me in her interview that affiliate relationships helped her grow from a small home business to a successful, publicly-traded company.

Do you know others tips for selling digital media online? Add them to the comments.

Who should we feature on Mixergy? Let us know who you think would make a great interviewee.