OK. So what do you want this founder to teach you about link building?

Posted on Jun 17, 2012 - 4:58 PM PST

A few days ago I published an interview with Zeke Camusio, a founder who mentioned that he’d be happy to come back and teach link building.

Based on the response I got I can see that it’s a topic you guys want to hear more about, so how do I make it useful for you?

In the comments, tell me what you want to learn about link building and what you plan to achieve with what you learn. Include a link to your site if you want me to show it to him when we record the program and ask for specific feedback.

  • http://briancasel.com/ Brian

    Looking forward to this one. Great topic. Here are two points I’m interested to hear about:

    - How to create systems/processes for link building.
    - How did the google Panda update impact link buillding strategies?

    Feedback on my site would be great!

    http://restaurantengine.com
    http://restaurantengine.com/blog

  • http://www.facebook.com/profile.php?id=780640181 Chris Milas

    I like Brian’s response. I would like to know – where and how do you post without being a spammer? I mean, your posting as your business, so how do you not come off as being a link baiting w h o r e?

  • http://twitter.com/nkneuper Nicholas Kneuper

    Hey Brian,

    Google Panda didn’t impact linkbuilding strategies, the Google Penguin update did. To the best of our knowledge, Penguin seems to target website’s that have bad anchor text optimization. I compiled a lot of data, did analysis on anchor text and how to properly build links to avoid the Penguin penalty. You can find it all in my video here: http://www.youtube.com/watch?v=qxISwzNbuHE.

    JFYI, Penguin was first released on April 24th-25th and Google refreshed the Penguin Penalty on May 24th-25th. So these penalties will be refreshed/updated around once a month.

    Best of luck!

  • http://briancasel.com/ Brian

    Ah, I guess I got them mixed up. Good to know, thanks!

  • Nate Shivar

    Think Ilya’s course on Buying Ads…but on Link-building. Targeting –> Tools –> Specific Technique. And yeah…how to come across as not just an annoying beggar.

  • Kat

    Topic: How to measure linkbuilding results.

    For me, linkbuilding is about getting out there to create the contacts and make fantastic content. Action. The incoming links do increase over time, but it’s more difficult to pinpoint exactly which activity resulted in the spikes.

    I once found a Marketing Dashboard document/tool. It was essentially a spreadsheet that measured the increases/decreases in the results of various activities. You could see at a glance whether one particular activity had been successful that month, how much it has cost and the return per visitor/sale.

    Sometimes if you can measure it you get focused.

  • http://www.facebook.com/people/Isaac-Guerrero/1661918433 Isaac Guerrero

    how to build quality link , edu , .gov , pr3 , 4 ,5 etc 

  • http://www.itcertificationmaster.com/ Mirek Burnejko

    I’m really interested what tools and automation processes use agencies like The Outsourcing Company working with dozens of clients. Are they still use single phone call -> single link for $50 strategy. How they use white-hat strategies with automatic tools?

  • http://www.facebook.com/profile.php?id=69302868 Cyril Mayance

    Great site Brian, I work with restaurants as well and I think it’s a great market.

    However, if I may, your site is geared more towards restaurants owners who know a great deal about technology, right?
    What I mean is, I love your headline, I think it is spot on but, in your features section, you start talking about the technology aspect of things, saying things such as “Powered by WordPress”, “Integrated social media and seo”, which are great features, but I would assume most restaurant owners do not have a clue as to what you’re talking about.
    Maybe it would be better to list the benefits that those features bring such as the ability to be independent and to modify the website themselves, or that you help them be more visible on Google and therefore attract new customers.Just my 2 cents. :-)Great concept otherwise!Cyril

  • http://mixergy.com Andrew Warner

    Thanks for jumping in with your questions.

    By the way, we had your site up on the screen and talked about it in Dan’s course on conversion optimization.

  • http://mixergy.com Andrew Warner

    Great topic to include. Thanks.

  • http://mixergy.com Andrew Warner

    Great question!

  • http://mixergy.com Andrew Warner

    Thanks for offering feedback Cyril. It means a lot to me that you care about another fan’s site.

  • http://mixergy.com Andrew Warner

    I wonder that too. Automation can be dangerous here.

  • http://mixergy.com Andrew Warner

    Thanks.

  • http://mixergy.com Andrew Warner

    Thanks for helping Brian out!

  • http://mixergy.com Andrew Warner

    I like the way you phrased that last sentence. Good one.

    And thank for the guidance to Ilya’s approach.

  • http://www.facebook.com/profile.php?id=5509826 Andrew Page

    Link building can be such a time suck…how can it be done efficiently? If someone only has a few hours a week to devote to link building, how should they best use that time? 

  • http://mixergy.com Andrew Warner

    Good question. Thanks, buddy.

  • Cisc

    Hey Andrew,

    I would love to hear some off-white/grey/blue (whatever you want to call it) manual link building techniques. Especially for eCommerce sites, since we can not rely so much on the content to gain natural links (unless your product is really awesome, or your price is better than anyone else and the product has a large market).

    I think a lot of eCommerce guys have this problem, since “content” is usually limited to product descriptions.

    Thanks!

  • http://mixergy.com Andrew Warner

    I like the way you put that. I’ll ask about purple tactics :)

  • http://briancasel.com/ Brian

    Thanks Cyril!

    Yes, I try to walk a balance between comminicating benefits (in simple terms) and specific features, which are a bit more technical.

    On one hand, yes, the target audience is (mostly) non-tech, but on the other, the goal is to position us as a more powerful / higher quality solution than other DIY website services. Always a work in progress…

    Happy to chat about it further sometime..

  • http://briancasel.com/ Brian

    Wow, Awesome! Cant wait to see it.

    Thanks Andrew!

  • Sean

    You need a purple heart for that Andrew :-)

  • http://www.facebook.com/kelyjames Kelley Steen

    He was one of the best interviews I’ve heard on mixergy and you should make it the 10th one in the group at the top of the page. I want to know the tools he uses. 

  • http://www.facebook.com/profile.php?id=69302868 Cyril Mayance

    @AndrewWarner:disqus : My pleasure, my advice may not amount to much but I think that as entrepreneurs, we’re much much better when we stick together! ;-)

    @CasJam:disqus : Anytime for the chat, my email is cyrilmayance@gmail.com ! :-)

  • http://www.mashgeek.com/ Karan Goel

    Hi Andrew

    Great initiative here. I would like to know how would and ecommerce site get ranked higher with 100% WH tactics? I mean sure you can punch a lot of content on the site, but how to rank it post-penguin?

    Another thing, how to keep track of link building we do? Rankings, expenditure, how many links have been built, and analyze them to estimate how much more work should be done.

    Also, do guest posts still work post-penguin and panda? Considering 1 guest post will only generate 1 (or 2) high quality links, it seems a lot of work to do; writing content, finding blogs.

    And one last question, how could http://www.mashgeek.com rank higher? What kind of links would work for this site?

    I would love it if Zeke could focus more on free or less expensive link building tactics, than on the expensive side: aka, hire a lot writers, hire SEO managers, pay them thousands of dollars etc.

    Thanks
    Karan

  • http://www.mashgeek.com/ Karan Goel

     Agreed. His’ was one of the top quality interviews of the entire Mixergy history (that I’ve encountered).

  • Ronald

    Hi Andrew,

    I would love to know how to systemize link building so that it is not a tedious job for anyone and what tools and tactics to use during the systemization. 

    Thanks.

  • Sean

    Hi Andrew,

    I would like to know if Zeke can talk about quantitative analysis of links. 
    e.g. 1. Like how a web site would rank by quantity of links and also the duration it takes to move up in rankings.
    2. How to beat a competing web site in search position if links are the only differentiators and also if links are not the differentiators. 

  • Anonymous

    I have seen some tools which automate the process of creating links on other sites. Basically they post generic messages (in forums, chat, blog comments.. etc) on higher PR sites. They automate solving the captchas and email verification. This looks like black hat link building and I assume only low quality sites would go that route. I wanted to know if search engines like Google are aware of such tools and how they work and whether they punish sites which use these tools by lowering their ranks or banning them all together from search results.

  • http://www.facebook.com/zekecamusio Zeke Camusio

    Great feedback, guys! I’ll make sure I address all your questions in this course. It will be really good!

    Zeke Camusio

  • http://alvinang.brandyourself.com/ Alvin Ang

    I would love to have him back to talk about link-buildling! Can’t wait to check that out! :)

  • Mohan

    Hey Andrew,

    Your interview with the Zeke is one of the best inspirational interviews I’ve ever watched…Learning about the systems used by companies like “The outsourcing Company” would be very helpful for Seo freelancers like me…I’d appreciate if Zeke could show us the following…

    1. How do they design a link building campaign? Based on what parameters..Competitor’s link profiles or any others? 

    2. What tools do they use to 

    a) Research their competitors’ link profiles? 
    b) Build Links or completely manual link building?

    3. How do they carry out the link building campaign for a Brand new Site, an E-commerce Site     and an Authority Site ? 

    4. What do Zeke thinks about the following parameters…

    Link velocity..How fast one can build links to a site?
    Anchor Text ..Ideal anchor text variation ratio?
    Link Diversity..Different kinds of links?

    Awaiting for the Link building course by Zeke…

    And I just signed up for the premium membership ! I must say Andrew has created an awesome learning platform for every wannabe,newbie or experienced entrepreneurs…

    Thanks

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