5 tips from this interview
#1 Have a phone number on your site
Not only does she say that 95% of the people who call the company end up buying, but having the number on the site increases conversions on the site. Sara told me that sometimes people call her number and just hang up. They don’t need to talk, they just want to make sure the company is real.
#2 Highlight your media mentions to give your site credibility
Bloggers often put down traditional media and pretend it doesn’t matter, but for customers, seeing that your site appeared in “old media” communicates trust and credibility. If you click through FlexJobs.com, you’ll see links to many news shows and publications that the site appeared in. (In the interview we also talk a little about HOW she gets all that media.)
#3 Leverage trusted associations
Sara is the second online marketer to tell me that having the Better Business Bureau’s logo increases sales. Chance Barnett said the same thing.
#4 Offer a money back guarantee
If your product is good and you haven’t oversold it, you won’t get many requests for refunds.
#5 Build a recurring revenue model
Increasingly, I’m hearing from online marketers that getting customers to sign up for monthly billing is not much harder than getting them to pay once. Listen to how Gideon Shalwick does it.
Full program includes
– See how FlexJobs transitioned its site (and customers’ expectations) from free to paid.
– Hear how Sara started her first company, including the story of how she had people drive around the country getting college students to her site.
– Learn how she manages her schedule to get the flexibility to spend time with her family.
