How to create fame online (So customers come to you)

Posted on Aug 14, 2012 - 9:00 AM PST

This guide is based on Mixergy’s interview with Laura Roeder.

Laura Roeder saw that entrepreneurs can’t find customers without a solid reputation, so she established herself as an expert and taught other entrepreneurs how to do it, too. It was all done by creating fame, so we invited her to teach you how to do it.

Laura is the founder of the Creating Fame online program, which teaches entrepreneurs how to become known as the number one person in their field.

Here are the actionable highlights from the interview.

1. Update your website so it will look professional

Laura says that entrepreneurs should make regular improvements to their websites, but some people leave typos or incorrect addresses on their websites so they look like amateurs.

Take Action:
Make a list of things that need to be changed on your website, and hire a freelancer to spend an hour or two making the changes.


2. Put logos on your website to provide credibility

Laura displays logos for the Los Angeles Times and BlogHer on her website, and visitors are impressed when they see the logos.

Take Action:
Add the words “As featured in” to your website and display logos from blogs where you’ve guest blogged and from publications that have written about your business.


3. Put pictures of your team on your website so customers will feel they know you

Laura put pictures of herself and her team on her website, and people love it because they can see who they’re doing business with.

Take Action:
On your “About Us” page, add pictures of yourself and your employees.


4. Send pitches to interview shows to get publicity

Laura wanted to appear on Mixergy, so she sent Andrew an email introducing herself and he agreed to interview her.

Take Action:
Send a short email to 10 interview shows and podcasts introducing yourself and offering to be interviewed, and mention a tip or a story you’d like to share with their listeners.


5. Write guest posts for blogs to reach people who haven’t heard about you

Laura wrote guests posts for other blogs, and she broke into new markets that were a good fit for her business.

Take Action:
Search on Alltop to find blogs that are relevant to your business, and email them offering to guest blog.


Want magic?

Premium Members who are logged in, will auto-magically see the full cheat sheet with all the tactics, right here. (Everyone else sees the first set of tactics.) They also get all of our courses.




6. Create content once a week so you won’t burn out

Laura says that if Wine Library TV founder Gary Vaynerchuk had published new content once a week, he would have been able to continue, but he insisted on publishing once a day so he burned out and had to cut back on blogging.

Take Action:
Post new videos or blog posts once a week, and don’t try to publish more often.


Want to make sure you get results?

Written by Sarah Brodsky, based on production notes by Jeremy Weisz

  • Jen

    This was a great interview. I agree with her on most points because I’ve seen it work through experience (other’s experience) although I’ve struggled with some of the same issues myself. Mainly privacy. Some people are just very private by nature; no real reason, just personality differences. We’re not even talking about over-sharing. Myself for instance, I wouldn’t want a video of myself all over the web. That said, many small companies have “famous” as companies without the founders or employees even sharing names or photos. Now, that’s the real thing to master – how to create personality while remaining anonymous. Maybe I’ll take this on as a personal business challenge and return to share my results :)

    Anyhow, here’s a very common reason others may share this view: other professional interests. Both myself and my husband have other professional avenues other than our business and for him especially, being overly visible would be less than great for his career.

    Lastly, I have to say that I strongly disagree with Laura’s criticism about the frequency of your interviews. I’m both impressed with your prolificy and eager to hear your interviews. Like you, I listen to audio “stuff” daily. when my 1 y/o goes to sleep i stay up till 1 listening to This American Life, etc. Now I’ve replaced that with Mixergy interviews. and I’m grateful that they are there.

  • http://mixergy.com Andrew Warner

    Thanks Jen.

    I keep hearing from Mixergy interviewees that I’m doing too many interviews.
    Frankly, I can’t help doing them, but I started slowing down how many I publish because of their feedback. We actually have about 10 finished interviews sitting in the queue. Thanks for encouraging me to keep posting.

  • Jen

    Sorry, I should have clarified! I stay up that late working and while working listen to Mixergy. It’s great inspiration to listen while you work…

  • Fard Johnmar

    Andrew:

    What! People are saying you do too many interviews! Keep ‘em coming! I’m a premium subscriber and always love how helpful they are. If you want to do more, publish more stuff exclusively for your paying clients. I won’t complain.

  • http://mixergy.com Andrew Warner

    Thanks. It’s good to hear that.

  • http://www.swogo.com/ Anthony Ng Monica

    I’ll also second Fard. I love your interviews and am recently a premium subscriber. Keep up the fantastic work.

  • Sophie Kovic

    Andrew!
    1. What? Too many interviews??? People be crazy
    2. Love the new look when you hit the page. Really crisp, just lovely!

    Keep it up. Great interview as always :)

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