How to interview your heroes


When Andrew Warner was starting Mixergy, his biggest challenge was getting big-name guests to agree to an interview. “When I was getting started, no one was coming to my website,” says Andrew. So how did he book guests and grow his audience?

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Shed Simove spent five long years writing a book about how to be successful. Then he spent another year trying to get it published.

But once it was released, the book languished at #35,000 on Amazon’s list of bestsellers…

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Launch Strategy


Noah Kagan and his partners spent eight months building Bet Arcade. They talked to customers, did tons of research, and even hired a designer to make their product look just right.

So what went wrong?

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