RSS feed
Andrew Warner: This guy keeps creating companies using ai, including a digital marketing agency and a software company, and he’s gonna show you how anyone listening to this can make money using ai. Let’s get to it. Joe Applebaum is the founder of Ajax Union, the digital marketing agency, and ev ai, the AI sales assistant.
Intro: Let’s get it the next new thing
Andrew Warner: presented by Zapier, the AI Automation Company. Alright. Wait, what’s you, you’re comfortable saying what the revenue is at your two companies. What is it?
Joe Apfelbaum: Um, I, well, we’re the, the, the revenue for Ajax Union’s about a million dollars a year. Okay. Right now. Um, and ev AI is approaching a million
Andrew Warner: dollars a year.
Okay, great. We’re gonna talk about five different ways for people to make money using ai, and then we’re gonna talk about how you built these businesses.
Intro: So
Andrew Warner: what’s actually, I’m gonna jump to number five. You actually created some kind of headshot software that people are paying you money for. Tell me what this is and why anyone else could do something like this.
Joe Apfelbaum: The headshot software that I built is actually a service for people. ’cause people don’t want to use software people, especially people on the internet. What they wanna do is they want you to just deliver headshots for them. So I called it an AI photographer. I said, instead of hiring a photographer to come to your house.
Change a thousand different times and spend thousands of dollars as a photographer, why don’t you gimme $200 and I will deliver 10 amazing photos for you that put you in the perfect dress, in the perfect place for your brand and your business. And I will do it to you within 24 hours. And if you’re not happy, you’re not thrilled about every photo, I will change them and modify them until you’re happy.
And if you’re still not happy, I will give you all your money back. How about that? We had a hundred people raise their hand and pay and say that they are interested in this. And the way that we do it is very simple. We have 30 different prompts that we use. We take your headshot from your LinkedIn profile, throw it into ai, it produces all 30 photos, and then we deliver it to you in an email.
And we have a VA do it. The VA costs a total of $5 to do it. And then we deliver it to them and we have a very nice profit margin and the clients have dozens and dozens and dozens and dozens of testimonials and examples. I have an entire photo gallery, which I can send you with all the photos that we’ve done.
So even before the person buys, they see the whole photo gallery. Like, holy shit, I want a whole set of photos like this. These are amazing photos. ’cause they look exactly like you. They are perfect to use on all your social media platforms. So could, wouldn’t you pay 200 bucks to get a bunch of photos done for you?
You don’t have to use software, you don’t have to do anything. You don’t have to gimme your photo even It’s done, done for you fully, for 200 bucks. It’s a very simple way that you go to people. And so the way that I get customers is I run a very simple Facebook ad and I write, would you like headshots?
And I show some example headshots done for you. Put in your email and phone number. And Facebook has a thing called a lead gen form that automatically allows you to be able to collect someone’s, um, email and phone number. And then from there it goes right into go high level. And then go high level, automatically sends them the examples ’cause they wanna see the examples.
It sends them the examples, and then a form for them to pay if they want to get theirs done. And it’s very simple and it costs about $2 for every person to fill out the form. And then for every X amount of people that fill out the form, a person buys and it ends up being profitable and it just works.
And it’s just like literally, anybody can do this. Now, if you don’t wanna run Facebook ads, if you don’t wanna spend five, $10 a day trying this out, then what you can do is just post on LinkedIn about it. I post it on LinkedIn, something called a LinkedIn poll. It’s one of my favorite ways to monetize LinkedIn, a survey, and then people voted.
I said, would you like 10 headshots done for you without software that look exactly like you? Perfectly, or do you hate headshot? People are like, I, I would love headshot. So the people that said, I would love headshot, say we gen generally charge a thousand dollars to bring a photographer to your house, but we don’t have to bring a photographer to your house.
’cause we found an AI photographer that knows how to make the photos perfect. With ai, we will spend many, many hours doing it for you. All you have to do is pay us $200 for charging cost price right now for the first 10 people. And then people are like, I wanna be one of the first 10. And by the way, money back guarantee, if you’re not happy, we’ll fix it till.
We send ’em the 10 photos, they’re like, I’m thrilled. These are great. Me walking down the street, me standing by a desk, me doing a power pose me on a sunroof, me on a this, me on a that, and people are like, wow, this is amazing. I can’t believe your AI photographer did such a great job. And that’s it. And the VA’s happy.
We got a va do it for us. We taught ’em how to copy and paste stuff into a nano banana and then boom, everybody’s happy. And
Andrew Warner: Okay. So you’re doing this using Nano Banana and a prompt Nano Banana Pro.
Joe Apfelbaum: Yeah.
Andrew Warner: Will you give us the prompt, uh, that you using? I will,
Joe Apfelbaum: everyone, everyone listening to this will get the 30 prompts, um, that we use.
We even created a prom generator. That will create custom prompts based on different dropdowns that I’m gonna send Andrew as well. Okay? But we’ll give you 30 amazing prompts that you guys can plug and play. You drop a picture of yourself together with the prompt into, into nano banana, and you press go.
You could use it in Higgs field. If you don’t want the watermark, you could use it in Evi ai. We have Nano Banana Pro installed into ai, so you can use it within AI for free. By the way, mind you, you could go to.com, use it for free. And then you could also use it on free pick. You could use it on Higgs field.
You could use it on art list.io, or you could use it on Gens Spark. Or you could, if you like the watermark on the bottom right corner, you could use it on Gemini uh, dot google.com.
Andrew Warner: I didn’t realize that Ev or software actually does, uh,
Joe Apfelbaum: image generation. Yeah. And it does image generation, and it does it without a watermark, and it does it perfectly every single time.
Andrew Warner: All right, right on. Okay, so gimme some other ideas. I, I do like this overall idea of. Do services where the AI actually does the service and a human being interacts with the customer. Because like you said, people prefer to talk to people and get results, and they also value services more than they value logging into a website.
So what are some other ideas like this that we could go through? I’ll tell you,
Joe Apfelbaum: I’ll tell you something else that I did to make a significant amount of money. I used, uh, AI to help me teach people ai. Simple as that. Somebody. So I say, do you wanna learn AI people? Of course, I wanna learn ai. So I used AI to create a course about how to learn ai.
Okay? And then I sold this course to people. And now how did I sell the course? I went on LinkedIn and I made a LinkedIn poll. And I said, does anybody here want to take a course on how to use ai? It’s nine modules, prerecorded videos, frameworks, checklists, cheat sheets, and all the prompts that you need.
And I’ll throw in a custom GPT for you that will, that will help you in your business. And people like, of course I want it. Of course. This is something I want. I said, okay, if you want it, pay me 500 bucks. And a bunch of people paid 500 bucks and people are still paying 500 bucks. And I said as an ongoing thing, if you wanna meet me every single, um, month for three hours, ’cause I’m learning AI myself, it’s, it’s, it’s $3,000 a year and a percentage of those people upsold to the monthly class.
So I just have to show up on Zoom. There’s zero preparation done. I’m literally learning AI while they’re learning ai. They are paying me to learn together with me. So it’s not like I have to have some type of certification. Most people don’t even know how to log into chat GBT and prompt. They go to chat GBT and they’re like, what’s the weather?
Uh, and it didn’t work. And I’m like, okay, well what the hell? You know, like, lemme teach you how to properly prompt. You have to prompt it to give you the prompt of how to prompt. And people are like, what does that even mean? And so there’s so many people in the world that haven’t even logged into chat, GBT or they logged in and they didn’t get what they wanted.
Learning how to use tools and you the basics. You know the basics. You know how to use suno. Do you know, do you ever heard of Suno to make music? Yep. You log into Suno, you put in a prompt. People will pay you to teach them how to make AI music people will pay you to, to put in a prompt, into suno. Teach you how to make AI music, people will pay you to teach them how to go into Sora and make a prompt and make a video on Sora too.
People will pay you.
Andrew Warner: Let’s, let’s, let’s pick a different topic. ’cause I, I would imagine the people might pay me to learn how to, for example, do interviews or how to create a podcast, right? You’re saying I could use AI to create my course for me. What do you, what are you doing to create the course using that?
I’ll give you an
Joe Apfelbaum: example. I’ll give you an example. I have an experience of knowing how to use LinkedIn really, really well. Okay? Yes. This is my experience. I know how to use LinkedIn really, really well. But I don’t have the bandwidth or the budget. Let’s say I wanna bootstrap, I don’t have the budget to create a course.
Mm-hmm. Okay. So it takes a budget. When I created my first course called the Evergreen Networking System, I spent $275,000 to build a course, and then ended up netting me over a million dollars in profit. Mm-hmm. But right now with ai, I was like, I came up with an idea one morning and I was like 99, 99. I got 99 Hacks and a pitch.
Ain’t one of them. I got 99 hacks. I woke up one morning and that’s what I was saying, ’cause there’s a song, whatever. I got 99 problems. I got 99 hacks and a pitch Ain’t one of them. For LinkedIn. Mm-hmm. And so I went on LinkedIn, I put up a poll and I said I got 99 hacks. I literally wrote this and a pitch Ain’t one of them.
Would you like to buy my 99 hacks? I sell them for a thousand dollars. Each one is less than a minute. Each one is less than a minute. I will give you all 99 videos for $99, but I’m only doing it for 99 people. Okay? And if 99 people don’t buy, I am not gonna give out my hacks at all. So if you’re interested, buy it now.
And then I sent it to a bunch of people via DM and I said, Hey, here’s the thing. And then 145 people voted. And so I created a Stripe link for $99 and I send it to a hundred people. I didn’t even have anything created yet, and then a hundred people paid for it. So I had $10,000 in cash sitting in account.
So what did I do is I didn’t have, uh, I said I’m gonna spend this $10,000 to make the course, but I don’t need to spend the $10,000 I can go to Hagen. Have you heard of Hagen? Uh, no. What is it? H-E-Y-G-E-N. You can clone yourself, so you make a five minute video, dump it in there and, and it makes videos for you.
So I said, okay, well these are my 99 hacks. Make me 99 videos. Hagen didn’t do a really good job of doing it, so I hired a VA to, to learn Hagen for a couple dollars. I said, go learn. Hey Jen, here’s, I have $10,000 to spend to build this thing. Go ahead and, you know, charge me two 3000 bucks and build me all these, build me these 99 videos and we’ll launch it in a few months.
’cause you’ll have to show me each one. I’ll have to review it, make sure it makes sense anyway. And each one has to be under a minute and they have to be really tight and they have to add a lot of value. And so we went back and forth for a couple of months. He kept making videos on Hagen, sending them to me.
Finally, we finished all 99 videos and we delivered it. And the clients are freaking thrilled. So, of course you needed a human to interact with my personality. Now, in order to launch the website, I went to godaddy.com. Do you guys know what GoDaddy is? GoDaddy dot Wait. But before we go to GoDaddy, wait.
Andrew Warner: Just so I understand the content for a hundred different hacks that people had paid, you came from where, was you just recording into the mic or was it the ai, all the content.
Joe Apfelbaum: It was just the AI created all the ideas, but there ideas that I had for my webinars. And just in general, how did you get all those ideas out?
Did you upload the transcript? I, I just dumped, I just, yeah, I just dumped a bunch of otters into the AI and I said, here, produce me 99 ideas. I see you all the
Andrew Warner: transcripts from, uh, from all these different webinars that you did, and you said, I want you to pull out my best. 99. 99. I want 99.
Joe Apfelbaum: Yeah, I want 99 ideas and the ones that I didn’t like I deleted and came up with my own of stuff that I just know that I do.
Okay. I’ve also been teaching LinkedIn for 10 years. But I have many, many, many more than 99 ideas. I just want my 99 best ideas point. Essentially
Andrew Warner: what you’re doing is you’re using AI to sort through it and find ideas. You’re adding to it, and you’re also being the editor. Then you gave it to the VA and you said to the va, I want you to use hey, Jen, to make good looking videos, and it’ll take some iterations of and of me, and then I teaching.
Yeah, and then I went to GoDaddy. Sorry. And Hagen reproduces you. There’s like a Joe that they created using ai. If you wanna see
Joe Apfelbaum: if you wanna see an example of this, I actually went to GoDaddy. Yes. And I said, I said I’m gonna buy a domain 99 hacks.club. ’cause 99 hacks.com wasn’t available and I wanted everyone to like, you know, party in the club with me.
So 99 hacks.club. And then a then, then GoDaddy’s. AI built the whole website for me, A to Z. Okay. Suno made a rap song about the 99 hacks that is playing right there on, on 99 hacks.club. ’cause we’re in the club. We need a rap song. Okay? And then there’s two example videos that you could watch, which is two of the hacks.
One of them is my Calendly hack and one of them is my uh joe linkedin.com hack. Where you go to GoDaddy, you buy joe linkedin.com or andrew linkedin.com and you forward it to your LinkedIn. So when you’re on stage on a podcast like this and someone wants to find you. What they’re gonna type in Warner.
No one even knows how to spell Warner. But everybody remembers Andrew. Everybody remembers Joe. So if you can remember joe linkedin.com, you could remember my LinkedIn profile and you could easily find me. You know what I mean? I see, I see. So that’s one of the hacks. So you watch those videos on 99 hacks.club, completely free, no gatekeeping, no email required, nothing.
You go in there. And by the way, we still have it up for $99. We’re gonna take off the coupon coat soon, but we still have it up on 99 Hacks Club. And the crazy thing about this, Andrew, this is the crazy thing that we ran an ad asking people if they want the 99 hacks and that ad cost me $3 and 80 cents per person and a large percentage of the people buy the hacks and then buy EV AI Pro, which is $3,600 a year.
Your software,
Andrew Warner: okay? As a backend. I’m, I’m actually, I’m on the site right now. I don’t wanna interrupt the session here, so I’m not gonna hit unmute, but I do see it, this version of you on there, that’s not you. That’s AI Joe. Time you talking
Joe Apfelbaum: everybody, everybody loves those videos and they, I have so many.
If you go to my LinkedIn profile, I have hundreds of testimonials of people that are basically saying, this is the best freaking course they’ve ever taken. And people do not, you know. Most people do not know that. That’s not
Andrew Warner: me. Okay. Alright. I, I see that. And then I also see some overlays. Like when you say go to LinkedIn and do this thing, there is a screencast of you doing it.
That’s you doing it. That’s him doing it. It’s, that’s, no, that’s the VA putting it together. The VA is actually doing it. Got it. So that’s something that a VA could do. Follow what you’re saying and then create a demo. Just take a screenshot.
Intro: Yeah.
Andrew Warner: Okay. Alright. So that’s number one. Is. Do an AI service for people.
We talked about the headshot. Number two, make a course using ai. We see how to do that. Number three, you told me before we got started, offer a product or a service that takes no time to create. You gave me the example of infographics. How are you doing it? Who are you selling it to?
Joe Apfelbaum: It’s, it’s very, very simple.
If you want, you can, you can pick an industry, for example, I have picked an industry called the Restoration Industry. So Ajax Union is gonna make a million dollars in profit in 2026. From offering things to the restoration industry, do you know what the restoration industry is? Water damage. Okay. Fire after fire, whatever.
So just for example, I’m gonna pick one franchise called ServPro. Okay. And we’re, and we created infographics for ServPro to use with their clients to explain their process of how it freaking works, of how this stuff works. And so I said, I have infographics that are already done available for you. It’s a hundred dollars.
If you want the infographics with your logo on it, I will hand it to you for a hundred dollars. If you’re not happy with it, I’ll give you your money back. People are paying a hundred dollars for infographics. That Banana, the Nano Banana Pro created, and they’re thrilled because they have an infographic they could use.
Now, I’ll give you 10 infographics for your business. For a hundred dollars right now, specific for your business. Now, could you imagine you have a collection of infographics that you made in advance and you have all the prompts, and you go to a business and you say, within 24 hours, I’m gonna work very, very hard, create these custom prompts for your business and make these incredible AI generated infographics.
And all you have to do is pay me a hundred dollars and you just create a collection of thousands of infographics. I could see somebody even making a service where they just have infographics that you pick, you push a button, it customizes it with your colors and your business and have a good day.
Nobody’s doing this right now, but you can do it ’cause you’re smart enough to go to c Claude and say, make me a prompt for an infographic for my. I drag your LinkedIn profile into Claude, and then I said, make me 20 infographic ideas for this guy’s business with their colors and their fonts and their everything.
And Claude just makes me 20 infographic prompts that are perfect. I take that, throw it into add banana with their logo, and boom, it’s done. And now I can have a collection, especially if it’s a franchise. You have a collection of things that you can sell without even creating it again. You can sell those same prompts to everyone in the franchise.
Andrew Warner: How are you, how are you reaching ServicePro businesses to sell to them? The franchise, it’s
Joe Apfelbaum: very simple. You just get in touch with their mothership and you tell, you become a vendor with their mother. You find one company, you get a relationship. On LinkedIn, you find one company. Then you become a vendor with the mothership, and then you’re in their marketplace, and then you just start offering it to them.
You can hit them up on LinkedIn. You could hit them up on their website. The one thing that restoration companies need, and many service based and Homebased businesses need is they need to pick up their phone. They’re an emergency service. So when I call them up, I say, I need to speak to the owner of the business.
I have something. I have a bunch of people that have emergencies with their water, and I need a good way for you to explain it. Can I speak to the owner of the business so that we can give you some examples of how we do this? And then boom. And you’ve
Andrew Warner: literally
Joe Apfelbaum: done this. Or this is a hypothe. I’ve literally done it.
No, I’ve literally done it. I can show you my Stripe account. People are paying for infographics right now. If you go to strategy.ai.com, you could see examples of the infographics strategy.ai.com/infographics. You can see the examples of the infographics right now, and if you guys wanna buy it, there’s a checkout link right there.
That entire, that entire landing page was created by ai. I didn’t create that landing page at all. I don’t use people to create landing pages anymore. The landing page, the Stripe link, the examples, everything was done with ai. I used to have to use people to create this and to make landing pages and to, no, no, no.
None of it. I go to Claude, I say, design it for me. I take that design that’s broken, I give it to Gemini. I said, it’s a beautiful design. It’s not working. Fix it. Gemini fixes it. I copy and paste it into go high level. I press save and the landing page
Andrew Warner: is live because, so I do see this landing page. This is a go high level landing page.
That’s a platform you’re using to collect email addresses and sell right. Correct. I’m using
Joe Apfelbaum: go high level as the backend.
Andrew Warner: I see. But you’re using Claude to create the HTML that then you’re putting into high level. Got it.
Joe Apfelbaum: Correct. But if it doesn’t work perfectly, ’cause I do have JavaScript and other stuff, I throw it into Gemini, Gemini, debugs it and fixes it.
Andrew Warner: By the way, you keep saying Nana Banana Pro and you keep highlighting the fact that it’s pro Is there difference? I I, there is, there’s a difference. There’s the
Joe Apfelbaum: original ha nano banana and then there’s Banana, banana Pro, which is uh, which is Gemini three. So there’s, it’s, it’s much more expensive to use.
Nano Banana Pro. But it’s
Andrew Warner: totally worth it. I’m, I’m on, uh, gemini.google.com and I see pro in the top, right? Because it’s part of my Yeah, you’re uses, it’s part
Joe Apfelbaum: of, yeah. And that’s not it. But anyway, regardless, they’re not gonna give you an option to use a previous one unless using the API. But just so you know, a lot of companies, they say they use Nano Banana, but they’re actually giving you an older version of Nano Banana.
We have the latest version in ai, which is much more advanced and much more expensive, and we even let you try it for free.
Andrew Warner: Okay. All right. That’s, that’s the third one. Offer some kind of service products that take no time to create because you’re doing infographics. I could imagine. Frankly, high level is such a pain in the butt to use.
I, I, I never tried it, but my team cannot freaking stand it. They keep trying it and going, trouble getting trouble. You’re saying, so I’m sure there are other people, like, like me, you say, go create that as a service for them. Ask their, uh, and the services. You tell me what you want in your landing page, I will create it for you.
Boom. In done, high level, boom. Done. That’s a type of service that would not
Joe Apfelbaum: only, not only that, that is our backend to the infographic. So somebody’s like, oh, I wanna host this infographic somewhere with a landing page. I say, work with Ajax Union. We’ll set up the whole thing. It’s to, we have a website that I bought from GoDaddy unlimited digital marketing.com.
I like the two D’s in there ’cause it reminds me of Dunkin Donuts. I like having two D’s in my domain, so unlimited digital because every time I drive next to Dunkin Donuts, you know those two big D’s. I love that. I feel like,
Andrew Warner: don’t you know what? But I have, I feel like you have an addiction to domains.
Everything has to have its own domain and QR code. I also feel like you really don’t like that they’re two D’s in there, but you need people to know it and you’re doing a smart thing by calling attention to the fact that there are two Ds or else they’ll miss it. Alright, since I’m calling you out on stuff, I gotta call you out on this.
You just said you’re gonna make a million dollars with uh, Ajax Union on something. But then when we started and I asked you, what’s your revenue, you said it’s about a million dollars?
Joe Apfelbaum: Yeah. So right now, whenever we add Rev, whenever we add revenue to the business, all the revenues profit, like right now, every single dollar, we built our infrastructure.
So what happened was when COVID hit, we lost 75% of reoccurring revenue overnight. What’s the business? So for people who don’t know it, what do you do? We, so when you interviewed me first, back in 2012, we were, we just hit the ink. We were just gonna hit the ink 500. So we did half a million, a million, 2 million, 4 million.
And we were growing. I wanted to get the business to be a $10 million business, but I knew that cer and we had 75 full-time employees. And I knew that in order for us to be able to get there, I would need to hire another a hundred employees. Mm-hmm. And at one point I was like, I’m done. This is so hard.
The culture, the problems, everybody wants more money. The clients wanna pay less money. We had a high churn rate. We had a lot of problems, so we were trying to figure it out, and I really wanted to build software. I remember telling you that I wanted to build software, yes, but I did not have the guts, the balls to build software.
I was really scared, but I hired developers and I hired designers, and my dream was to build software because I knew software was scalable and I wouldn’t have to have employees. What I didn’t know is that years later go high level would come out, where now I can have an agency. That can be majorly scalable, and I can pick up customers by the masses and charge very, very little and have a skeleton crew of virtual people that are experts in this, that I personally had to become an expert first and train them.
But, you know, like, so, so when COVID hit, you know, we grew the business significantly. When COVID hit suddenly, I basically lost my pants. I lost everything. Plus I was going through a divorce, plus my partner had just left me. Plus we were having is so many different issues coming from all, all places. And I was very, very dejected.
I felt really like terrible. I was like, okay, I’m never gonna build a software, I’m never gonna do anything. And I, and I felt very, very bad. And I need a lot of therapy and a lot of coaching and a lot of, a lot of energy from the whole world to kind of just keep going. ’cause I, you know, I published fly books and I was so successful and blah, blah blah.
And now I feel like I’m losing my pants and I’m losing everything and I’m losing my net worth ’cause I’m going through a divorce and I’m spending hundreds of thousands of dollars in legal fees and blah, blah blah. And my life is a total mess and I’m feeling like a mess. And then November of 2022 chat, GPT comes out and I’m like, holy, holy crap.
You have no idea what we’re about to do. And so I start on this journey to building infrastructure to be able to build something. I went to Mexico. I had a conversation. I would talk to Chad, GBT every single day I went to Mexico and I had this deep conversation with Chad, GBT, and it said. Now’s your time, dude.
Now’s your time to build software. And I was like, I tried so many times and I failed. I don’t know if I could do it. Chat GP t’s, like, I’m gonna help you. We’re gonna do this together. And it helped me. It helped me come up with an MVP. It helped me work with developers. It helped me test everything out. It basically helped me through the process of getting my first customer and as a result of, of having chat GBT, as my co-pilot and my support system.
Then eventually Claude, because chat GPT wasn’t smart enough. So I leveraged Claude and then eventually Gemini and now I kind of, and now Grok grok. I spoke to GR for an hour yesterday while I was driving my car to Brooklyn to have to have manure lining with my kids. And so I have conversations with all the different AI sometimes at the same time, and I build relationships with them and they get to know me deeply and they gimme these ideas to help me be able to generate products and services to be able to grow.
So I feel like 2026 is gonna be the year. Because now we finally have something, we finally have a product. We finally have an industry that we’re going after. We finally have what we need in order for us to be ready to scale. I purposely did not want to scale the business until I had something that I knew I could scale without people.
Wait. So that’s my
Andrew Warner: issue, a Ajax Union. I remember when I interviewed you, you were doing SEO, and I also remember this, hang on a second. You had the best way of getting early customers. You would go into Craigslist posts that were job posts looking to hire someone to do SEO, and you say, Hey, I saw your job listing.
Why don’t you hire my agency to do this? It’s gonna cost you less than hiring a full-time person. That’s how you got your first clients. It’s like, I love that kind of hack attitude for building your business. You expanded beyond SEO to digital marketing. What I’m trying to understand at Ajax Union is what is, what’s the service that you’re offering that’s so easy to create that it doesn’t cost you that much money to do?
Joe Apfelbaum: We basically resell. Go high level. We’re an AI agency now, so everything that gets done gets done with artificial intelligence. You need. So basically somebody comes to us, they need a logo. AI creates the logo, and we keep modifying it until they love it. Then AI creates the style guide. A AI creates the lead magnets.
AI creates the landing pages. AI creates the automations. You call you, you call any of our customers. AI picks up the gosh darn phone. You text the word demo to 9 7 3 8 4 1 8 8 6 8. 9 7, 3 8, 4 1, 8, 8, 6 8. You text the word demo, you will get an EVI demo instantly sent to you. I’m not doing that. Go high level’s doing that.
And it’s unlimitedly scalable. That’s why we call it unlimited digital marketing. And so now we’re able to pick up customers. Now the problem is with people that’s at resell, go high levels A, they don’t know how to use it. B, they don’t have an industry they’re targeting. We figured out both things. We figured out the industry we want to go after we got the initial customers, we tested it out, and now every customer that we add, every few thousand dollars that we add in revenue to the business goes straight to the bottom line because we can handle a hundred, 203.
And I’ve done this before so many times, but I didn’t wanna do it in a non-scalable way. Here’s its kicker. When I started Ajax Union, I used to hire one new employee for every 10 small businesses I would take on.
Intro: Mm-hmm.
Joe Apfelbaum: That was a very, very expensive thing. Very expensive thing. Now, I could take on a hundred customers and I don’t have to hire anybody.
I could take on a hundred service customers for Ajax Union in 2026, even at a thousand dollars a month. I don’t have to hire a
Andrew Warner: new rep because what you’ve got is essentially prompt engineers. And you told me we had dinner, uh, in New York and you said, Andrew, I do not trust people with experience. I wanna find the right person.
I’m gonna train them ’cause I’m so methodical in my training. But essentially that’s what it is. You are hiring people who are smart and you’re saying, I’m gonna train you to be a prompt engineer who also knows how to use go high level. And as a result, you’re gonna be able to build everything that our customers need.
Joe Apfelbaum: And not only that, once I have the frameworks, the checklists, the scripts, the agents, everything set up and all the prompts for an industry, I’m the king of the industry. You don’t, I don’t need to reinvent the wheel. The key is, instead of servicing every type of company, we’re only gonna work with a specific industry, and we’re just gonna set them up and we’re gonna work with specific franchises and we’re just gonna go.
And that’s how we’re gonna build that business. Now, in terms of heavy ai, we have a whole nother target that we’re going after. We get into heavy.
Andrew Warner: So now what we’re saying is. The, you’ve got this agency and what you’re working with is just with, um, you’re, you’re only working with franchises. That’s it.
Restoration franchises, specifically only restoration franchises. Oh, I didn’t even realize you were that focused. Okay. And that’s why. Why you can go go to a local person and say, look, I’ve sold to all your other franchisees. I can build this for you. I got it in way. No, no. I built it. Not I
Joe Apfelbaum: can build it. I built it.
It’s ready to go. You just gimme a thousand dollars right now. I’ll set you up. If you’re not happy, I give you your money back. ’cause we’re only taking one person per market. Is it a customer per price?
Andrew Warner: Is
Joe Apfelbaum: who’s making the calls? Is it a human being making those calls? A human being makes the initial call, ’cause it’s not legal to have ai, but we drop voicemails and then an AI picks up when they call back.
Andrew Warner: Ah, okay. Drop voice. Okay. And dropping voicemails. That’s also high level. That’s all that go high level.
Joe Apfelbaum: Go high level does, yeah. They even
Andrew Warner: will do outbound calls for you. That’s not like a plug. That’s them themselves.
Joe Apfelbaum: That’s them themselves. Now there is a grade dialer called a wave dialer, which I use as well.
I pay 1 49 a month for the wave dialer. WAVV. Totally worth it. I make 480 calls in one day. Just by allowing the dialer to just run 480, people will be touched and drop voicemails will be dropped if they don’t pick up. And if they pick up, it pauses the campaign. Okay. And then is a human being at that point, uh, taking the call?
If it, if they pick up, if, if, if they pick up, if they pick up on an outbound call, a human being has to do it. ’cause it’s not legal for an AI to do it. But if they call back and AI picks up the phone, okay, now I have the option. I see it ringing. I have the option to pick it up from my cell if I want, or any team member gets it on their dashboard.
Andrew Warner: Okay. All right. We’re gonna get into the software that you built, but let’s just continue on with these ideas. The next thing you’re saying is, look, if you wanna make money with ai, just teach ai. And the thing that’s interesting about you is we had talked, maybe at this point, it was almost a year ago, and you said, I don’t know it that much.
And to me, you were blowing my mind with the stuff that you were doing and, and everyone else around the table felt like that. But you said, I am learning it and people are paying me to learn from me. And as a result, I’ve got pressure to learn. I’ve got an audience, and I’ve got more reach because of this.
Is that still possible though, or do we have enough AI teachers out there?
Joe Apfelbaum: Dude, you have no idea. Tony Robbins just came out with an AI course. You know, when Tony Robbins comes out with an AI course and then I join his AI course and he’s not teaching anything that’s super valuable in there, and people pay a thousand dollars to learn how to create a custom GPT.
That, by the way, sucks. So I’m in his community and, and I’m just adding value and people are signing up to my products and services. Just because I’m adding value and there’s 600,000 people that attended his class. 70,000 people decided to sign up for a dollar. 50,000 people are still paying him $37 a month to do what?
To be in a circle community that he didn’t even create the whole thing. It’s just a circle community. It’s just insane. Look up the AI advantage. Look them up on school. He has a school community that’s free. He has a circle community that has $37 a month. I’m in it, and all the people are in it, are hungry to learn ai, and they’re not really teaching ai.
They’re teaching you how to create a very basic custom GPT. And you know what? Those are all potential customers for all of us, for you, for me, for anyone that wants to teach ai, and there are hundreds of communities like that where they’re not really teaching anything. And if you can actually add some value, if you could teach someone how to use Notebook.
Lm do you know what Notebook LM is?
Andrew Warner: Yeah. Yeah. I, I like it. You could, because it creates podcasts for me.
Joe Apfelbaum: Insane. So I like it because it creates infographics for me and podcasts, and now it does videos and it does slideshows. It creates full on Google slideshows. And so like, I’m like, what? And if I, I can just literally make a class on Notebook LM and people will buy it.
And you could make money just teaching notebook lm.
Andrew Warner: So if I’m, I’m on this community. I didn’t even know this existed. Um, by the way, can we just say Tony Robbins feels lost to me. Like ever since the whole info mark info, whatever television, infomercials, uh, thing died. He has been lost. He went, he went and started talking to all the get rich quick online scammers for a few years.
That didn’t work. He’s now doing ai. He’s done a bunch of random stuff anyway. But what you’re saying is. This community has 65,000 members. Go figure. 470 of them are online this second. You’re saying you’ll just go in and see that they’re not getting anything useful and you’ll, you’ll talk to them and then converting them to
Joe Apfelbaum: your community.
Converting them. I’m converting them one at a time. Building relationships with, how are you converting one at a time. It’s very simple. I go on Apollo, apollo.io. Have you heard of it? Uh, yes. Yes. They are like info, uh, info zoomo. Right, exactly. It’s like info zoom. But what Apollo does is if you enter somebody’s first name, last name, and company name, or first name, last name in LinkedIn, URL, they will give you their email address.
Yeah. And so I just email a thousand people at a time and just say, Hey, I know that you’re learning, but I created this crazy prompt. If you’re interested in the prompt, I’m happy to send it to you. There’s no cost. Um, I know. And the title is Tony Robbins Community. Now, a thousand people get an email and they all res a percentage of them.
Not everyone’s gonna respond, but a percentage of them respond. I’m super interested. By the way, if you’re super interested in that, I’m doing a three hour class, I can show you a free replay if you go to evergreen.com/ai circle. You can watch E-V-Y-R-G-R-E-E n.com/ai circle. There’s a three hour class right there.
Here you go. I give it to them and they’re like, holy shit, this is amazing. How do I sign up to this? I was like, oh, you have to fill out a questionnaire and blah, blah, blah. Or you could just pay 2 49 a month and you get in the door. Now people are signing up for 2 49 a month just like that, and all it is is a Zoom meeting that we have once a month for three hours.
So think about it. Imagine you put, you imagine the value that you get for spending three hours from me and you’re watching me vibe code, you’re watching me create music with ai. You’re watching me create custom gpt. You’re watching me like pin grok against Gemini, and they’re having a conversation with each other.
You’re watching me be able to create lead magnets for your business, create strategies, and you’re like, holy shit. This isn’t, imagine the brain of a CEO that’s been doing digital marketing as an agency for 17 years, who before that was a web developer, a web designer, so we, I understand HTML, I understand all this stuff, and now I’m, I’m dangerous enough to show you how to build a Chrome extension.
By the way, I built over a hundred custom chrome extensions myself with ai. Just myself in middle of the night. Like what? Just for example, let’s say I want an extension that will go into the school community and then go through every single person and put it into a spreadsheet. For me, it goes to every person puts their first name, their last name, where they’re located, their LinkedIn, everything.
I just watch it. It does it. Boom. Just like that. And you, you did that using Grok? No, I did that using Gemini.
Andrew Warner: Gemini, uh, sorry. I thought Gemini. It was gonna be Gemini. I go to Gemini, Gini, Uhhuh, and then stick that into. Stick into Apollo. You get their contact information, you send em email, and then I email them, boom.
And they respond. I knew that you were doing something like that. I didn’t think you’d feel comfortable saying this publicly. ’cause you had said to dinner, you said, look, I’m taking all these customers from these junkie AI communities.
Joe Apfelbaum: Who cares? You think Tony Robbins has the time to watch this? You think Tony Garins cares like I’m live right now.
Do you think Tony Robbins cures, and by the way, I’m not stealing. I paid for the community. Pay. I pay money because he charged my credit card. I’m getting my money’s worth.
Andrew Warner: Great. Okay. Alright. Um, we’re gonna go to the, the fifth technique, which is build basic software. Gimme the, build basic software to make money with ai.
And then let’s talk about how you went beyond, beyond basic, but what’s, what’s an example of, uh, how I could build software? Very, very,
Joe Apfelbaum: very, very basic software. Very basic software is something called a prompt generator. Do you know what a prompt generator is?
Andrew Warner: Yeah. But isn’t that built into like cloud console, into into chat, pt, everything?
Do you think
Joe Apfelbaum: anyone ever heard of Cloud Console besides you and a few other nerdy people in Silicon Valley or in Austin, Texas? Alright. Nobody even knows that Claude exists. Okay. Okay. If you go walk into any Home Depot, walk any Lowe’s, walk into any Walmart, okay. Walk into Trader Joe’s and ask anybody, do you know what Claude is?
They’ll be like, what the flip are you talking about? Okay. All right. If you ask people, do you know what chat GBT is? They’d be like, I have no idea what you’re talking about. Most how many users are in chat, GBT, 700 million period, globally that ever even logged in. But there’s 7 billion people in the world.
That means most people have no clue it even exists. Okay? Most people in the world don’t even notice it. And the people that know it exists and they have an account with it, they don’t even know how to use it. And they forgot they even created an account with it. Alright? So how do they create,
Andrew Warner: so
Joe Apfelbaum: this is one simple example, very simple tool.
So this is what you do this, this is what you do. You find a, a type of prompt generator to create prompts, let’s say for example, for cartoon graphics. And you could, you could either do this as a monthly fee. You can do this as a one-time lifetime access fee. And then you put up an ad, whether it’s on Facebook or whatever, and you say, I will create, I will give you a generator that will create unlimited cartoon prompts for your business that you could use for social media.
It’s only $59 for lifetime access or $10 a month. Use it on unlimited.
Andrew Warner: Okay.
Joe Apfelbaum: And by the way, it’s not even using AI credits ’cause it’s all Js. It’s all JavaScript. So you create a framework that you don’t even need a backend for that you sell access to, that they’re either paying monthly 10 bucks a month, or they’re paying a lifetime access, $59.
And then you’re done and then you step away and then they create as many cartoons as they want.
Andrew Warner: But if I’m building a website that does this, the the prompt generator, what would you recommend that I build the site in? How do I create this? Gemini? Gemini? You go to Gemini, create the whole thing and put it up on online.
Joe Apfelbaum: That’s it. You put it up online. You could put it up online on go high level if you want, which I do recommend. I love go high level, and if you need a go high level account and you need access to it, just let me know. I’m happy to teach you how to use it. I’m teach you happy to whatever. Have my staff help you.
But bottom line is you could do it anywhere. There’s a million different websites that you could use. As a matter of fact, Claude has artifacts right now that can host, and so does, um, so does Google. Google has artifacts that can host, so does GoDaddy. You can go to GoDaddy and build it on GoDaddy if you want.
GoDaddy now has a new AI coder they had, they built an AI coder to compete with Gemini, and so GoDaddy has one as well. But you could use any of these tools. It’ll make you the prompt generator. It’ll work perfectly. It’ll work perfectly every single time. And then as a matter of fact, here’s another thing you can sell.
Mm-hmm. You can sell access to custom GPTs. People will pay monthly fee to access your custom GPT that you literally just created a prompt with Claude and they’re like, I want that custom GPT. I’ll give you an example. Let’s say you have a custom GPT that writes five sequence cold emails, five step sequence, cold emails that in a specific industry for recruiters.
So you say, I’m gonna sell you for $10 a month. I’m gonna sell you, uh, access to my custom GPT that’s only available for my $10,000 a year customers. I’m gonna give it to you for $10 a month if you’re happy with it. Let’s talk more about you becoming a $10,000 a year customer, but for right now, pay 10 bucks a month right now, month to month.
If you’re not happy, you can cancel. We’ll send you an email every single day reminding you to use it, and then you go ahead, just say what the topic is. It’ll create a five step sequence for you, just like that.
Andrew Warner: All right. So these are basic, uh, software examples. Evie is a lot more sophisticated than that.
E essentially helps, it’s like a, a LinkedIn manager designed to help people sell and to create content. Right? That’s focus.
Joe Apfelbaum: It’s an ai, yeah, it’s an AI assistant for sales, for social media. So for example, if you wanna write content VA, I will write up all your posts from now until forever. It’ll create your images.
It’ll help you draft comments on posts. It’ll help you write what messages to send people. It’ll save profiles and research to people instantly, like everyone in the room that was in the room when I spoke to a group of agencies that you were talking to about bootstrap growing. Mm-hmm. I knew everybody that was in the room and I knew everything about them because Evie AI put together a detailed list of every single person and who their target market is and what their messaging is, and what they’ve achieved and all their contact information and everything.
Just for me, knowing who’s in the room, I told Evie ai, I did its research, I put everything together. So how, how did it do that? I gave you email addresses of people, right? Did I give you their LinkedIn? I don’t need their LinkedIn. You just put Google their email address and the LinkedIn comes up. But if you save it into Apollo, Apollo automatically gives you their LinkedIn.
Andrew Warner: Okay. And so then you put that into, uh, where, where is it? I’m on Abby. There’s a not profile, there’s a section in here. You save. Save profiles. Profile. Yeah. If you profile, you go to save profiles, you can upload bulk. There’s a place to upload bulk. There’s CSV that I can add on there. Yeah. Or I can add it one line at a time and then what is it?
Or you can
Joe Apfelbaum: go to, or you can go to LinkedIn and press Save profile. When you go to their profile, if you have the Chrome extension, you can press save profile. It’ll download everything from their LinkedIn into E ai. And then it’ll give you the ability to find them on Facebook, Instagram, Google, Twitter, X, whatever.
And then it’ll give you AI agents that sit on the side that you push one button and it research is everything about them all over. It’ll tell you what podcasts they’ve been on, it’ll tell you what articles they’ve written. It’ll literally tell you everything about them, and you can write notes about them as well.
And you can put them into lists and it’ll show you their recent posts that you can comment on if you want.
Andrew Warner: Okay.
Joe Apfelbaum: So how
Andrew Warner: do you go from an idea to actually building this software?
Joe Apfelbaum: What you need to do is you need something called an S. Yeah. I need to first build something called an SRS. Do you know what an SRS is?
Mm-hmm. An SRS is a software, uh, um, a software specification. So what is a software specification? You need very, very details about what it is that the software is gonna be. That’s what you need in your life. And so you can go to ai. Let’s say for example, grok. I pay $30 a month for Grok just to talk to it.
It’s my therapist. So I’m go, I’m walking the dog, I open up Grok. I’m like, Hey, grok, good morning. I have an idea. I said, okay, what’s your idea? And I tell her, I have an idea. I want to set up a goal setting masterclass. I want people to identify what their values are, their issues, their beliefs. I want people to figure out their roles.
I want people to set goals. I wanna come up with a strength finder assessment so they don’t have to pay $20 to the Gallup Center. I wanna be able to come up with an anagram disc assessment, this dah, dah, dah. I gave it a list of everything that’s in my head that I wanted and I said, gimme some software ideas for a simple way for me to do this.
And then it gives me a couple of different frameworks and different software ideas, and I say, okay, make me a detailed SRS out of this. And it gives me details of every specific page and what page I need and what’s gonna be in the page and the business logic and what’s gonna happen in there. And then I can, then, what I do is I use that to create prompts within Claude for different pages to create one page at a time to be able to really get the MVP done.
And so I create initially HTML pages with the framework that basically shows me how the page will work with demo data. And then I know that it works and I see that it works, and then I. Can create a backend with Gemini and connect it to Super base, or I can use lovable Dev or Bolt new or, there’s so many different tools.
Base 44, you can use any of those tools and it, you just basically give it the SRS along with the example HTML files, and it’ll literally build the whole thing that works, including authentication, including Stripe integration. You have to, of course, give it your API and all the stuff. Everything will work perfectly and you’ll be able to use it.
Now, the downside is scalability. So if you wanna scale, you probably need to get a CTO, A developer or someone to actually look at this, make sure it’s GDPR compliant, make sure that it’s cybersecurity friendly. Make sure people can do SQL injections. Maybe make sure people can do reverse prompt engineering.
I would even hire people to brute force and test your app. And I hire developers to test my app and try to hack it, and then they tell me how they hacked it, and then I patch it. And that’s what I do.
Andrew Warner: So you didn’t have a human being code up this site for you, even a human being with ai. You did it yourself this way.
The first version I, I built
Joe Apfelbaum: MVPs. I have about 200 additions to EV AI that I already built that are working, that I created myself using artificial intelligence. Mm-hmm. And when the refactors done at the end of this year, and in the two weeks, my refactor will be done, the developer will go through each one and slowly modally add them to VI.
So I do have full-time development team working on v ai now. Um, that is doing things correctly with a proper backend, with a proper integration, with proper safety, with proper compliance, um, with proper privacy, with proper cybersecurity rules. All that’s being done by a human being. But the initial MVP, the initial minimal viable product of something that has a front end and a backend, I do that myself.
I’ll sit down, brainstorm with AI because I’m the product manager really, you know, like I’m the ideator. I’m the person that knows what the real issue is that the customer needs to solve. And if I had to work with a developer back in the days to work with a guy named Andre, I would give him the idea. He would come back to me three weeks later with an MVP.
Now I give the idea to Gemini and within 45 seconds I had my MVP done.
Andrew Warner: Uh, what about this? I am looking again at the interview that we did back in 2013, and you were telling me back then I was running an eBay business. I was doing some real estate. I had this little IT business on the side. And it was just like I was spinning ideas, so many different things.
Now it feels like you have even more ideas than you had back then.
Joe Apfelbaum: So
Andrew Warner: what happened
Joe Apfelbaum: was, what happened was I was not able to get Ajax Union to a million dollars in revenue until I did. I started just focusing on doing one simple product, the a newbie plan, articles, blogs, classified ads, and I dropped eBay and I dropped real estate and I dropped all the businesses.
That doesn’t work. Now what I found is with e ai is I can do a million different things with, as long as they’re within the context of e ai. I have a business partner named Tammy. She’s my integrator. Without her, I would be all over the place. She has a PhD in mathematical neuroscience. Okay. She writes, she can write algorithms, she can predict the future.
She’s like really, really amazing. Without her, I would be like bouncing off the wall. So most of the ideas that I present to her, she basically says, no, we’re not doing that. No, we’re not doing that. No, we’re not doing that. ’cause I’m the idea monkey. And she makes sure it’s in line, but at least 200 of my ideas, she said yes, and she’s ready to implement them.
But many of the other ideas that I come up with, she’s like, unrelated, have a good day.
Andrew Warner: Goodbye. Like, I want
Joe Apfelbaum: you to start, like you can
Andrew Warner: keep track of even the 200, I, I don’t know, about 200, let’s say even a dozen ideas. You can keep track of a, of a dozen ideas that are running. I don’t keep track. People are paying for it.
You don’t, I don’t
Joe Apfelbaum: keep track of anything. I just give it to my team and my team keeps track of things so I don’t have to. The ideas that I’m, that when I come up with an MVP for something, people are not paying for that MVP initially. Okay. It’s something that’s gonna be in, included into v ai. So right now, the only software besides the Ajax Union, which somebody else is running for me, I have a full-time person that’s running it, so I don’t actually have to run it.
Um, that he’s been working with me for 11 years. So I have somebody running the company, then he meets with the clients, he does all the things that needs to be done. But in, and they meet with me every single day. I have this thing called Review at leadership, and they meet with me every day to get my input on stuff and we go back and forth on stuff and then they go do whatever they have to do and move on.
But in terms of like my baby, the thing that’s gonna be the a hundred million dollars yes gorilla, that’s heavy ai. But the 200 things that I’m doing and the, the Chrome extensions and everything I’m building. It’s all tied into e ai. Everything is tied back into e ai. So everything I’m doing is to get e ai in the customer base that we have 23,000 users in 40 countries around the world, but our, but we’re not offering a billion different things.
What we’re doing is we’re adding new features as an extension for what people need to do in order to have a proper sales assistant. That’s the key. The key is every person in their life needs an assistant to do the things that they don’t need to do. For example, Andrew, if you wanna be top of mind with someone on LinkedIn, the most important thing you can do to be top of mind with someone if they post content is to comment on their content.
That’s the most important thing. Yeah. So I built an intelligent AI assistant that can reply to anyone’s content in any language. With any tone, with any goal, with any persona, with any LLM, all the LLMs are tied in right there with images, with whatever you want. You can reply and on any platform, not just LinkedIn, it works on Facebook, on substack, on Instagram, on Twitter, on TikTok, on YouTube videos, you can comment anywhere.
And so this tool is an assistant that will intelligently help you be able to know what to comment on without ever leaving that platform. That’s the key. You don’t have to leave the platform and you could use a keyboard shortcut. Mind you. So if you put a keyboard shortcut in, the comment just appears perfectly in the way that you need it.
Think about the power
Andrew Warner: of just that. That’s the Chrome extension, which I haven’t used. Yeah. I’m the web app. I’m using the web app. You’re saying you get the Chrome extension anywhere where you see some con content from somebody who you know or from anything. You just start to hit the keyboard shortcut and magically uh, a reply appears.
A comment appears, and then you could decide if you wanna post it or you wanna change it. Okay. All right. I gotta close out with this one question. How are you wearing such a thick jacket for this interview? We’ve been talking for an hour. Hot. I live really,
Joe Apfelbaum: I’m not, first of all, I love the heat. That’s number one.
I love hot. That’s number one. Number two is I just walked in from shoveling the snow outside. I love shoveling snow and so when it snowed like crazy, I just walked inside. I was freezing outside ’cause it’s like 20 degrees here in New York. Um, and so I just, and I just walked in from outside and I was so cold, so I just sat in here with my coat and it really warmed me up.
And, and your energy warmed me up too, but, and you’re still, stu, you’re still with the jacket. You’re not, not sweating. I’m still, I’m feeling I’m not sweating.
Andrew Warner: I’m feeling really good. Yeah. All right. I am in, uh, Austin where it has been below freezing and I am cold. Um, but I’m gonna get the heat back on. I don’t like the heat on when I’m doing these interviews.
All right. But you brought the fire man. You did it. Thank you for doing this interview. What’s the best place for people to find you? I’m assuming that, um, it’s LinkedIn is where you like, no, you probably want somebody to go to a page with a lead capture form so that they can connect.
Joe Apfelbaum: I mean, the easy, the easiest thing is if you send the word demo, DEMO to 9 7 3 8 4 1 8 8 6 8 or you send anything there.
I’ll see it. It’ll pop up on my phone. It’ll pop up on all my staff’s phones. 9 7 3 8 4 1 8 8 6 8. You can happily do that. So that’s number one. That’s easy way. If you wanna follow me, just go to joe linkedin.com. Really easy to find. JOE linkedin.com. You can also check out my 99 hacks@ninetyninehacks.club.
I’m always happy to add value if you need support, remember I’m just like a, a little step away. My cell phone’s on LinkedIn so you can easily find my cell there. Um, so definitely check out my LinkedIn. The reason I like people going to my LinkedIn, ’cause LinkedIn has caller id. So when you hop on joe linkedin.com I’ll actually see that you hopped on.
But do send me a dm. Let me know that you heard me on Andrew’s interview. And if you need to email me, I’m joe@ajaxunion.com, J oe@ajaxunion.com. Feel free to drop me an email. I’ve written five books on Amazon, so definitely check out my books. And I just wanna say that if you need help with anything, I’m here to support you.
No two, no small question. If you need to meet somebody, I have this vast network of people in YPO. Entrepreneur, I’m part of the Entrepreneur’s global, uh, organization. I’m going to, uh, Japan. These are companies that are all over a million dollars in annual revenue, and I’m meeting with them and we’re networking and building relationships.
One of my forum mates, it’s in my forum, just, uh, joined Tiger 21. I dunno if you’re familiar with it, but they’re a big investment group. He sold his company for a, for a large eight figure amount. But these are the people. You are the average of the five people you spend the most time with. And so I’m grateful that I have incredible folks.
That are, um, fast growing CEOs helping each other making a difference. So I know what it means to mentor and to support and to help. So if you need help with anything, please don’t hesitate to reach out. I’m always happy to help out. All right.
Andrew Warner: Thanks for doing this. All
Joe Apfelbaum: right, bye everyone. I am very, very, very, very excited about rebuilding post-divorce.
Andrew, I, I can’t even tell you how difficult my life was around COVID and that whole time I was very down on myself. But I’m just very, very grateful that I was able to recover and now I have the tools and the ingredients to be able to truly be able to grow something magical that can help many people for many, many generations.
So I’m very excited to be doing this. I’m very excited that I’m in it. Yeah, I’m very, very excited. I lost a lot of weight too. You, when you interviewed me, I was a hundred pounds heavier.
