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Secrets Of Selling By Not Selling
David Siteman Garland’s new book, Smarter, Faster, Cheaper, talks about how entrepreneurs use new media to promote their businesses by teaching instead of selling and cultivating communities instead of advertising.
I invited him to Mixergy to share a few stories of the entrepreneurs he profiled in his book and teach the techniques they use.
David Siteman GarlandThe Rise To The Top
David Siteman Garland is the Founder of The Rise To The Top, a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC. He’s also the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing). In less than two years, David has attracted a loyal community of 100,000+ through the power of relationships and without spending a cent on traditional advertising.
Full Interview Transcript
This interview's sponsor
SuperConf – If you’re running a startup, apply to show it at SuperConf and tell them that Andrew of Mixergy think your startup should get special attention.
cloudsponge – Your users have friends. cloudsponge gives you their address books. (Now get 3 free months by using this discount code: MIXERGY)
Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him.