Secrets Of Selling By Not Selling

David Siteman Garland’s new book, Smarter, Faster, Cheaper, talks about how entrepreneurs use new media to promote their businesses by teaching instead of selling and cultivating communities instead of advertising.

I invited him to Mixergy to share a few stories of the entrepreneurs he profiled in his book and teach the techniques they use.

David Siteman Garland

David Siteman Garland

The Rise To The Top

David Siteman Garland is the Founder of The Rise To The Top, a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC. He’s also the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing).  In less than two years, David has attracted a loyal community of 100,000+ through the power of relationships and without spending a cent on traditional advertising.



Full Interview Transcript

Three messages before we get started. First, copy this Facebook idea for your business today. See how they make it super easy for their users to import their contacts from AOL, Yahoo, Hotmail, etc.? Well you can add that functionality to your site today using CloudSponge. By using CloudSponge, your users can easily import their address books into your service and invite their contacts to use your site. And if you use the discount code Mixergy, you’ll get a couple of months free.

17 thoughts on “Secrets Of Selling By Not Selling – with David Siteman Garland

  1. Thanks so much for having me on, Andrew.

  2. Peter Baron says:

    Right on, ditch the “highly produced green screen shenanigans.” Focus on the content; not the gimmicks.

  3. Ben Tseitlin says:

    i like the sound of this- about to listen to it on my run today

  4. Ben Tseitlin says:

    Fyi the download link isn’t working- it’s linking to a directory. I found the correct link the alt text and for anyone else that wants it before it’s fixed, it’s located here:

  5. Finally my two mentors on the show together. Awesome stuff!

  6. Glad you feel that way because I have no patience for design.

  7. Thanks for doing it!

  8. Best way to hear an interview. Have a great run.

  9. Jayce says:

    Soooo helpful for peeps like me doing online video!!! Thank you Andrew & David!

  10. Jayce says:

    Awesome energy! Thank you so much!

  11. Jayce – So glad you enjoyed it!

  12. Anonymous says:

    Great interview, great guy…PS i’ll soon be doing another show with Andrew detailing how I did another $1.3 million or so this year and my client base is actually shrinking, down to just 1,500 people or so…but my prices are up and I’ve had some great customer successes so I’ve refined my selling AND teaching

  13. Awesome, Tim. That is what I like to hear. You are doing it differently and rocking it.

  14. Awesome interview David and Andrew! Something I need to do more of is be consistent with my content releases. It’s hard but necessary to build a long term community and follower base.

    I can’t believe how many people follow 37Signals, I mean their blog content is pretty good and it’s consistent but does it warrant that many subscribers and followers? They should teach a course on how to build a following, I would be their first student.

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