Yahoo’s SEO Manager Teaches You How To Get More Search Engine Traffic

As one of the biggest content creators on the net, Yahoo wants to rank high in Google and other search engines. Tony Adam, Yahoo’s SEO Manager, is responsible for helping the company optimize so it could get more search engine traffic.

In our interview, he gave me some basic search engine optimization tips that anyone could use.

Tony Adam

Tony Adam

SEO Expert

Tony Adam has been in tech since 2000. He’s worked at Myspace, Yahoo!, and PayPal, and has successfully grown many businesses.

A few lessons from this program

Pick your keywords

Start by picking the keywords that you want to “own” in the search engines. These are words that, when people type them into a search engines, you want your company to be one of the first results they see. For smaller companies, Tony recommends picking 10 keywords. Yahoo, because it’s a big company, has a considerably larger list.

The interview goes into more depth on this.

Use your keywords

Everything your company does, should include these keywords. Include them in your pages’ titles and addresses. Your site’s content should focus on those words. And even include them in your images’ titles.

Use smart internal links

When you link to pages within your site, hyperlink the words that are most relevant to your site.

Wrong: Click here to listen to a related SEO interview with Wil Fernandez.

Right: Listen to my related SEO interview with Wil Fernandez.

Get external links

We talked about several ways to get sites to link to you. The most effective methods we discussed is syndicating your content to other sites with a link back to your site. Tony told me how Matthew Inman was able to get his dating site to get listed first in Google for terms like “free online dating” because he gave people widgets to put on their sites and included a link back to his site with every widget.

This widget interview I did with Alex Funk will teach you some methods for widgetizing your content.

Use these tools

In our interview, Tony suggested you use these tools: SEO Book Keyword Research Tool, SEOMoz, Rank Checker and Competitive Analysis Tool, and sites that will link to you (be sure to use your own keywords).

Do you know other ways to get traffic from search engines? Email me or add your comment below.


  • Will

    Streaming your interviews (which you should prefer, over having folks download them) would be much more pleasant if you enabled a volume control on your audio player.

    Great interviews, keep up the good work.

  • Andrew Warner

    Will: You’re right. I need to find a better plugin to do that. Thanks for the suggestion.

  • Good interview. Keep up the good work!

  • Once you have content on your website optimized with the right keywords, then Digg and del.iciou.us them. It only takes a moment, and you create perfect high-quality links back to your site that are indexed by Google and Yahoo within the hour. Finally add your article to Squidoo.com and link back your site.. you now have three powerhouse, keyword optimized links that took less than an hour to create.

  • Thanks so much for the interview!

    BTW, the widget bait has been banned by Google once. Using your keywords in your anchor text is an amazing overlooked method to use for ranking.

  • Kiran Darisi

    Hey that was a nice interview …

    May i know with ehat type of handy cam you will achieve that much high definition video & audio ?

  • Andrew Warner

    Kiran: I use the iSight camera that’s built into my computer. I also edit using the software that comes standard with my computer, iMovie.

  • A couple things I picked up in this interview that I can apply to my organization today:

    1. look at SEO beyond just keywords, think of it from a holistic perspective. The interview makes a good case why the whole organization has to be on board with SEO for the strategy to be most effective.

    2. It’s not about the number of websites that link to you its the quality of the link that counts. It’s better to have a handful of highly targeted links than a bunch of irrelevant ones.

    3. SEO is always evolving. I heard Tony say the term “twitter” quite often. A few years back that term was unheard of in the SEO word, more people focused on links and being the top keyword result on google. I suppose now with the popularity of social networks, tools like twitter, linkedin, ning, facebook helps build a community around your company. Also adding value added comments on other people’s blogs in your niche is also important to build your reputation and high quality links.

    thanks for the great lesson!

  • seo_company

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  • Wow! Really awesome post. Getting SEO tips from people from search engines themselves is like getting basketball tips from Michael Jordan. Thanks for sharing.

  • yeah. Thanks!

  • yeah. Thanks!

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