An edited excerpt:
HealthCastle.com is really an AdSense rock start. If you check their web site and click through to different page, you’ll see what they’ve done is use the font and the color and the style guide and they customized their ads. It’s really about integrating the ads into the content.
Whether an ad is below the fold, above the fold, to the left, to the right, in the middle, or on the side, there are opportunities not to choose the Google default ad format. It’s about customizing your ad colors to the colors of your site.
The more indistinguishable you can make the content from the advertisement, the more likely people will feel that the ad is part of the content.
The full program includes:
- Discussion of ad targeting, placement and design.
- “Mouse trapping” and other tricks sites use.
- Why ugly sites can out earn beautiful sites.
Give your feedback:
What do you think of techniques like this? Have you used them on your site?
