I asked Lucinda Holt, CEO of ClickEquations, how she got through the hard times in business. Read and/or listen to her answer here. (Grab the full interview for the full story.)

The clip

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The transcript

The thing that I do very consciously is ask myself in bad situations, or in situations I’m making a choice, “What’s the worst thing that can happen?”

And you are in some job somewhere, and you want to be doing this other thing, go do it. What’s the worst thing that can happen? When I went to Destiny, from a nice, great job at Infonautics, I took a 50 percent pay cut. And I went through it. And I had no idea whether they were going to be successful or not.

I didn’t really understand the market well. I didn’t understand the technology yet, etc. I said, “You know, what’s the worst thing that can happen?” The worst thing that can happen is I’m a failed CEO. And a failed CEO is a hell of a lot better than a successful product manager.

So, go do that. People get paralyzed by a thing that isn’t actually bad. It’s just not that bad. Go take the flyer. So, that’s my advice is to take the flyer and that is maybe one way to get people to do it.

Continue to the full interview >>