I asked Lucinda Holt, CEO of ClickEquations, how she got through the hard times in business. Read and/or listen to her answer here. (Grab the full interview for the full story.)

The clip

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The transcript

I don’t know if you’ve ever heard of the Stockdale paradox. It’s one that I live by. James Stockdale was a POW. He’s written a couple of interesting books about it.

The core principle he talks about is the guys who were POWs with him who came in and thought, “Oh, this is terrible. I’m never going to get out.” They died. Really soon.

The guys who came in and said, “Tomorrow. I’m going to get out tomorrow.” And every day, they get up. They died, too. They last a little longer than the first guys, but they die, too.

The guys who make it are the guys who say, “Wow. This is really, really bad. This is really horrible. Some day it’s going to be better. But, right now it’s really horrible.” And that’s I think how you get around that.

You’ve got to be able to look at it and go, “Wow. This is the reality of this. This sucks.” But, that doesn’t mean it’s always going to be that way.

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