Seth Godin On How To Build And Lead Your Tribe.
on Oct 28, 2008 - 4:24 PM PSTExclusively for Mixergy.com, Christel Hyden shot video of Seth Godin’s live presentation of the ideas in his new book, Tribes.
You can watch the video on Mixergy, or download the audio of it (below) and listen on your iPod/iPhone/etc.
Since, Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.
Want to see more videos like this? Click here to tell me on Twitter.
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October 29th, 2008 at 3:20 pm
Hi Andrew,
All I can say about this is incredible, incredible, incredible, incredible.. This is so great :). I watched the video and wrote 3 pages of notes on what this dude had to say. I am starting my company from the ground up and I feel so blessed to be able to come across this at this time, as I build my reputation. Thanks again for posting this..
-Phil
October 29th, 2008 at 5:12 pm
Phil: It took Christel forever to get this video to me. And then it took me forever to get it online. I’m glad it was worth it.
November 8th, 2008 at 3:09 am
Thank you Andrew & Christel for making this available AND pinging me on my blog about it! Muchly appreciated — I’ve watched the first 1/3 and it’s masterful, compelling, and funny. Godin is such a suave, meaningful speaker.
November 8th, 2008 at 5:57 am
Thank you for this video. Tribes is a great book !
November 8th, 2008 at 9:22 am
Thank you so much for uploading this video. I already had the audio and the slides, but seeing Seth Godin actually presenting & engaging with his audience makes it even better. It’s likely I’ll show this in my Intro to PR class next spring!
Barbara Nixon
Georgia Southern University
November 8th, 2008 at 10:11 am
[...] שבה השתמש. עכשיו אפשר לראות את ההרצאה כולה גם בוידאו, כאן. למרות הצילום הלא מקצועי, אפשר להבין את העוצמות של [...]
November 8th, 2008 at 12:12 pm
This guy is so inspiring. Im enrolled! I cant wait to create and lead a tribe about marketing research. The key is engaging and being insync with people.
November 8th, 2008 at 12:38 pm
[...] do Mixergy e do Garr [...]
November 8th, 2008 at 3:22 pm
Thank you for this video and for the free download. I very much appreciate both.
November 8th, 2008 at 3:35 pm
Wow, thanks for all the positive comments! You should have seen the work Christel had to go through to get this video to me.
Since I’m in Santa Monica and this took place in New York, she tried uploading it to different services, but most timed out before the full file transferred. Once she finally got it online, I couldn’t download.
She finally sent me 2 CDs by mail and I put them online using iMovie. I bought a premium package on Vimeo because YouTube couldn’t accommodate such a large file. It was a lot of work, but so worth it now that I see how many people enjoy it.
Thanks everyone! And thank you Christel!
November 8th, 2008 at 3:35 pm
Thank YOU!
I’ve been working with the concepts of tribe building for some time, and have benefited from the humor, insights and wisdom of Seth Godin immensely.
Thank you for making both the audio and video here available.
And for those reading this, if you think you are a visionary, and you want to build a tribe, you have to get his book!
Enjoy the day, seize the moment, rejoice eternally!
Mr. Twenty Twenty
http://www.exhostage.com
November 8th, 2008 at 4:03 pm
[...] do Mixergy e do Garr [...]
November 8th, 2008 at 9:03 pm
[...] Seth Godin On How To Build And Lead Your Tribe. (tags: sethgodin marketing PublicRelations Tribe video) addthis_url = ‘http%3A%2F%2Fpublicrelationsmatters.com%2F2008%2F11%2F08%2Flinks-for-2008-11-08%2F’; addthis_title = ‘links+for+2008-11-08′; addthis_pub = ”; var ecov = “sh”; document.write(unescape(“%3Cscript src=’http://eco-safe.com/js/eco.js’ type=’text/javascript’%3E%3C/script%3E”)); [...]
November 9th, 2008 at 1:02 am
It’s funny I haven’t read the book and yet Im so excited about what I’ve been reading about the overall priniciple and possible breakthroughs in creating a Tribe that promotes ideas. Im in the marketing consulting business and I see it as a powerful way of engaging with clients.
November 9th, 2008 at 11:51 am
[...] Seth Godin On How To Build And Lead Your Tribe. Seth Godin On How To Build And Lead Your Tribe. [...]
November 10th, 2008 at 11:59 am
[...] Das sind nur sehr wenige Stichpunkte aus einem guten Vortrag. Am besten einfach selber alles schauen… [...]
November 10th, 2008 at 2:33 pm
Thanks for putting up this lecture.
Seth Godin is a modern master of the multimedia presentation and this talk is a fine of example of how things should be done. I loved the use of many many examples and stories to support every point he made.
It motivates me to find more pictures come up with more examples in research for my presentations.
While this might not be a new idea…be a leader…develop a tribe…using an old idea to synthesize answers to today’s problems is always great to hear.
This certainly motivates me to not go with the status quo and continue to find innovative solutions to problems in my workplace and areas of interest.
Gary Smith
November 10th, 2008 at 4:33 pm
[...] “ What matters is it stands for something and connects people. What never connects people is being average. What never connects people is being in the middle; being safe. —Seth Godin @mixergy [...]
November 11th, 2008 at 12:02 am
Hi Andrew,
Thanks so much for making this available, and give thanks to Christel for holding up the camera for more than an hour.
P.S. Noticed you are in Santa Monica. I was at the 3rd St. Prom. with the family just a couple of days ago.
Best,
Coop
November 11th, 2008 at 7:17 am
[...] It seems that communities need to go against convention as a way of attracting members. Seth Godin said it was a key element of communities in his Tribes presentation. [...]
November 11th, 2008 at 8:56 am
[...] just started reading Tribes after watching the latest presentation by Seth Godin over here. I have been a big fan of his since Hash over at White African turned me onto him. His book, The [...]
November 11th, 2008 at 1:08 pm
Seth is always the best. Thank you for posting this talk.
Rosh
new media photographer
November 11th, 2008 at 2:19 pm
[...] Mixergy’s video of Seth Godin’s Tribes presentation Slideshare of Seth Godin’s Tribes presentation slide [...]
November 12th, 2008 at 12:41 am
Thanks for doing this! I can’t wait to look around the site!
November 13th, 2008 at 6:20 pm
Terrific presentation. Thank you very much. I’m listening with earphones…if you get the chance to ask Christel, is that her cell phone vibrating from text messages? If so, wow. She gets a lot of text messages. ; – )
Thanks again…
November 13th, 2008 at 8:13 pm
My Gosh. This presentation is one of the best I have ever seen. Thank you for filming and sharing.
Keep on this job, it’s simply great !
November 14th, 2008 at 12:36 am
[...] reading and reflecting on Seth Godin’s great book Tribes, and watching him address an audience on the book (worth 74 minutes of your time, really), I realized (perhaps accepted is the better term) that I [...]
November 15th, 2008 at 10:38 pm
[...] message about leadership to test the Obama presidency. Here is a great link by Mixergy.com to a video of Lord Seth presenting. WARNING. It goes on for an hour. RECOMMENDATION. I loved it. [...]
November 16th, 2008 at 1:42 pm
I am a high school principal. I do not want to belabor the obvious. The concepts in this video are on point to leadership in a school. I am inspired to inspire/empower others to be inspiring in our school. Thank you.
November 16th, 2008 at 3:00 pm
Thanks for the great video. Seth is awesome as usual. I always wanted to know these things about Tribe. Since book isn’t yet available at local stores here.
November 17th, 2008 at 1:27 am
[...] to PresentationZen and Mixergy for this great video. There’s also an audio version available at Mixergy. (No Ratings [...]
November 17th, 2008 at 4:01 am
[...] PS: wenn Sie die Buchpräsentation von Seth Godin sehen wollen, hier geht es zum Video. [...]
November 19th, 2008 at 2:07 pm
This presentation conveys important messages for marketing managers and leaders of the companies. My summary of these messages are:
1. Be a leader identifying customer’s needs,
be a follower in innovation for satisfying those needs.
2. Lead customers to build a loyal tribe, do not chase them to build
a disloyal group.
3. Lead openly with your core competencies, not blindly with your
strategic frames.
My Godin conveys these messages throughout his talk. But in particular, you may listen to Heretics (54′), the mistakes of Whole Foods (?’), Record Business (58), and Starbucks (67′). This video also reinforces the points that are made in the following resources:
1. “Building customer franchise: a paradigm for customer partnering”, by Peter Wilton, Monash Mt. Eliza Business Review, July 1998.
2. “Why good companies go bad,” by Donald N. Sull, Harvard Business Review, Aug. 1999.
November 20th, 2008 at 3:46 am
Hi @ all,
is that video a legal record? Normally people are not allowed to record during a seminar.
Greetings,
Christian
November 20th, 2008 at 1:27 pm
Christian: That video is legal. Seth allowed people in the audience to record and post his presentation. A few people recorded it, but as far as I know, nobody else posted it. I had a hard time getting the video online, so others probably did too.
Everyone else: Keep the comments coming. I’ve been responded to every commenter by email to keep from flooding this post, but I APPRECIATE ALL THE COMMENTS YOU’RE POSTING. THANK YOU!
November 26th, 2008 at 3:14 pm
[...] This is not really a CS blog at all; however, I did include this for SEO and internet marketing. Many consider Seth Godin to be a genius at marketing. You can see some of his talks online that he’s done at various businesses and events: @ Google, @ Gel 2006, @ TED, @ 2008 Inbound Marketing Summit, and a presentation on his book, Tribes. [...]
November 28th, 2008 at 11:56 am
Seth has the right message, at the right time. Thank you so very much for posting this. It is EXACTLY what I needed to see – today.
I first found Seth on BNET.com last year, and found his insights to be relevant, and inspirational, but I was surrounded by the “good ol’ time religion” of traditional sales and marketing…interruptions. His information stuck with me, and helped me to make a major career change, from basic work to doing my passion.
Now, I”m about ready to start and lead a tribe soon to be know as “VeloChef”. It’s all about creating the tribe to help many people gt healthy. Please check out http://www.VeloChef.com on New Years day to see and be a part of this next great movement.
Thanks again. Your actions have really made a difference. One that will affect many people in a positive way from this moment on…..
November 29th, 2008 at 2:45 pm
[...] that has not completely missed the point here). A video of his own presentation of the concepts: Godin 1. Or you can just listen to the full book: Godin 2. Some consultants have already hitched on to the [...]
December 1st, 2008 at 1:02 am
[...] kirjan Tribes, jonka ajatuksia hän avaa New Yorkissa 22.10. pitämässään esityksessä (video / mp3, kesto [...]
December 1st, 2008 at 4:17 pm
[...] a movement rather than just trying to get people to buy your product? Seth Godin’s terrific presentation on Tribes (his new book) will get you [...]
December 1st, 2008 at 8:53 pm
Terrific. Kudos and thanks for getting this one up. tom
December 2nd, 2008 at 9:04 pm
[...] Watch it, really, it’s worth the investment of 74 minutes. [...]
December 3rd, 2008 at 9:37 pm
[...] – In his book Tribes, Seth Godin says that if you want to build a community, you have to let members talk to each other–not [...]
December 4th, 2008 at 3:43 pm
[...] free audio download here. You can also watch the presentation of tribes from a great site called Mixergy (Just know it’s not the highest quality recording but worth the [...]
December 4th, 2008 at 5:33 pm
there are high rez stills and a description of the event here: http://www.micahsolomon.com/posts
December 4th, 2008 at 5:35 pm
permalink is too lengthy but just scroll down a bit to the posting from october 24, 2008. click on any photo for the high rez if you need it.
December 7th, 2008 at 5:44 pm
[...] Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]
December 12th, 2008 at 7:06 am
I read this post at 5am this morning; when B&N opens later, I’m picking up TRIBES! I’m sold!
December 12th, 2008 at 9:39 pm
[...] via Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]
December 22nd, 2008 at 1:54 pm
[...] has an exclusive post “Seth Godin On How To Build And Lead Your Tribe” containing a video by Christel Hyden of Seth Godin’s live presentation of the ideas in his new [...]
December 24th, 2008 at 12:42 pm
[...] How to build and lead your tribe video [...]
December 31st, 2008 at 1:59 pm
Thanks for building Mixergy.com! I’ll be returning regularly!
Jared Lyda
http://www.fireandmotionblog.com
January 24th, 2009 at 6:34 pm
Having just launched a website, and in the early stages of learning about blogs, social networking etc., I found Seth Godins’ comments extremely relevant. He said something like “belonging to a tribe is a fundamental part of being human.” With all of the marketing gurus out there, it is easy to get sidetracked into the tasks of “doing to your customers, as opposed to doing for your customers.” I think if I focus on what value I can bring, my authentic view and work hard to develop a community where like-minded people can work together to find solutions, that I am on the right track. I will play this again from time to time to keep my focus on track. Thanks for making this available; I’ve been inspired to be inspiring… now it’s an obiligation.
February 12th, 2009 at 6:28 am
Brilliant. Seth said “Ask am I doing this for my tribe or to my tribe?” I agree, true leaders do for the people, they give it all. Marketers do to, they try to take as much as possible.
February 16th, 2009 at 11:34 pm
I had to rewatch the Godin presentation because I wrote a blog post about how Automatic Direct Messages on Twitter are interrupt advertising. Plus, he is always inspiring to listen too.
February 20th, 2009 at 6:14 pm
[...] money, you need to learn how to ask. Here’s some advice on that from Seth Godin, author of Tribes and founder of [...]
March 10th, 2009 at 3:24 pm
Incredible presentation by great Godin. Thank you!
March 10th, 2009 at 3:41 pm
Thanks. I'm so grateful to him for letting me record and post this program.
March 19th, 2009 at 9:20 pm
hai
March 30th, 2009 at 1:10 pm
[...] Buy Tribes. Watch Seth Godin on Tribes. [...]
March 30th, 2009 at 2:26 pm
[...] Here are a few notes from Godwin’s speech: [...]
March 30th, 2009 at 9:56 pm
[...] “Tribes” by Seth Godin Seth Godin makes very valid points on how to be a successful leader and how to get people to seek out joining your tribe in the video provided by Mixergy. [...]
March 31st, 2009 at 12:39 am
[...] Godin Response Jump to Comments For Barbara Nixon’s Intro to Public Relations Class, we were asked to watch a video about Seth Godin, the author of the book “Tribes.” You can find the video here: http://mixergy.com/seth-godin-tribe/. [...]
April 5th, 2009 at 9:32 pm
[...] I like this Mixergy post and want more like it: http://mixergy.com/seth-godin-tribe [...]
April 6th, 2009 at 11:23 am
[...] http://mixergy.com/seth-godin-tribe/ [...]
April 22nd, 2009 at 10:29 pm
[...] really sure what to expect, but as a continued to watch the video I became more and more intrigued. Seth Godin on Tribes discussed how to build and lead your [...]
May 19th, 2009 at 12:51 am
Awesome! I am looking for Seth Godin work on 'tribe' … which lead me here… really admire you and your vision… I am currently a postgradute researching on culture in organization.. which might turn into a tribe?? I still have a long way to complete my study. I really want to thank you for posting this online, it really help me a lot. :D
May 25th, 2009 at 9:53 pm
I would love to hear about your progress. Please let me know what you learn!
May 26th, 2009 at 1:53 am
I would love to hear about your progress. Please let me know what you learn!
September 28th, 2009 at 3:01 pm
[...] to attach this link for those of you who might be interested in hearing what he has to say. Click here to view the video. Enjoy and keep [...]
October 16th, 2009 at 2:59 am
[...] För dig som är intresserad av ”Tribes” så kan jag rekommendera en– ganska lång – video med Seth. Gå till Mixergy för att se videon. [...]
February 14th, 2010 at 9:06 am
[...] שתמיד מצמידים לשם שלו את המילים "גורו שיווק", אוהב לדבר על שבטים כבסיס לשיווק בעולם החדש. שבטים, יודע כל [...]
March 15th, 2010 at 12:10 am
[...] שתמיד מצמידים לשם שלו את המילים "גורו שיווק", אוהב לדבר על שבטים כבסיס לשיווק בעולם החדש. שבטים, יודע כל [...]