interview

interview

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interview

Seth Godin On How To Build And Lead Your Tribe.

Posted on Oct 28, 2008 - 4:24 PM PST

Exclusively for Mixergy.com, Christel Hyden shot video of Seth Godin’s live presentation of the ideas in his new book, Tribes.

You can watch the video on Mixergy, or download the audio of it (below) and listen on your iPod/iPhone/etc.

Since, Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.

Want to see more videos like this? Click here to tell me on Twitter.

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View Comments to “Seth Godin On How To Build And Lead Your Tribe.”

  1. Phil Schafer Says:

    Hi Andrew,
    All I can say about this is incredible, incredible, incredible, incredible.. This is so great :). I watched the video and wrote 3 pages of notes on what this dude had to say. I am starting my company from the ground up and I feel so blessed to be able to come across this at this time, as I build my reputation. Thanks again for posting this..

    -Phil

  2. Andrew Warner Says:

    Phil: It took Christel forever to get this video to me. And then it took me forever to get it online. I’m glad it was worth it.

  3. Torley Says:

    Thank you Andrew & Christel for making this available AND pinging me on my blog about it! Muchly appreciated — I’ve watched the first 1/3 and it’s masterful, compelling, and funny. Godin is such a suave, meaningful speaker.

  4. Lilian Mahoukou Says:

    Thank you for this video. Tribes is a great book !

  5. Barbara Nixon Says:

    Thank you so much for uploading this video. I already had the audio and the slides, but seeing Seth Godin actually presenting & engaging with his audience makes it even better. It’s likely I’ll show this in my Intro to PR class next spring!

    Barbara Nixon
    Georgia Southern University

  6. פרזנטציה מושלמת « על ניהול, ארגונים ואנשים Says:

    [...] שבה השתמש. עכשיו אפשר לראות את ההרצאה כולה גם בוידאו, כאן. למרות הצילום הלא מקצועי, אפשר להבין את העוצמות של [...]

  7. Ric Cortez Says:

    This guy is so inspiring. Im enrolled! I cant wait to create and lead a tribe about marketing research. The key is engaging and being insync with people.

  8. Tribes, de Seth Godin « Miguel da Rocha Cavalcanti Says:

    [...] do Mixergy e do Garr [...]

  9. Janelle Kleppin Says:

    Thank you for this video and for the free download. I very much appreciate both.

  10. Andrew Warner Says:

    Wow, thanks for all the positive comments! You should have seen the work Christel had to go through to get this video to me.

    Since I’m in Santa Monica and this took place in New York, she tried uploading it to different services, but most timed out before the full file transferred. Once she finally got it online, I couldn’t download.

    She finally sent me 2 CDs by mail and I put them online using iMovie. I bought a premium package on Vimeo because YouTube couldn’t accommodate such a large file. It was a lot of work, but so worth it now that I see how many people enjoy it.

    Thanks everyone! And thank you Christel!

  11. Mr. Twenty Twenty Says:

    Thank YOU!

    I’ve been working with the concepts of tribe building for some time, and have benefited from the humor, insights and wisdom of Seth Godin immensely.

    Thank you for making both the audio and video here available.

    And for those reading this, if you think you are a visionary, and you want to build a tribe, you have to get his book!

    Enjoy the day, seize the moment, rejoice eternally!

    Mr. Twenty Twenty
    http://www.exhostage.com

  12. Marketing Eficiente » Blog Archive » Tribes, de Seth Godin Says:

    [...] do Mixergy e do Garr [...]

  13. » Blog Archive » links for 2008-11-08 Says:

    [...] Seth Godin On How To Build And Lead Your Tribe. (tags: sethgodin marketing PublicRelations Tribe video) addthis_url = ‘http%3A%2F%2Fpublicrelationsmatters.com%2F2008%2F11%2F08%2Flinks-for-2008-11-08%2F’; addthis_title = ‘links+for+2008-11-08′; addthis_pub = ”; var ecov = “sh”; document.write(unescape(“%3Cscript src=’http://eco-safe.com/js/eco.js’ type=’text/javascript’%3E%3C/script%3E”)); [...]

  14. Ric Cortez Says:

    It’s funny I haven’t read the book and yet Im so excited about what I’ve been reading about the overall priniciple and possible breakthroughs in creating a Tribe that promotes ideas. Im in the marketing consulting business and I see it as a powerful way of engaging with clients.

  15. Seth Godin On How To Build And Lead Your Tribe. « Blur - The high speed view Says:

    [...] Seth Godin On How To Build And Lead Your Tribe. Seth Godin On How To Build And Lead Your Tribe. [...]

  16. Veränderung der Gesellschaft - von der Wirtschaft lernen « homecoming Says:

    [...] Das sind nur sehr wenige Stichpunkte aus einem guten Vortrag. Am besten einfach selber alles schauen… [...]

  17. Gary Smith Says:

    Thanks for putting up this lecture.

    Seth Godin is a modern master of the multimedia presentation and this talk is a fine of example of how things should be done. I loved the use of many many examples and stories to support every point he made.

    It motivates me to find more pictures come up with more examples in research for my presentations.

    While this might not be a new idea…be a leader…develop a tribe…using an old idea to synthesize answers to today’s problems is always great to hear.

    This certainly motivates me to not go with the status quo and continue to find innovative solutions to problems in my workplace and areas of interest.

    Gary Smith

  18. Daniel Ott | Blog Archive | Seth Godin on Symbols Says:

    [...] “ What matters is it stands for something and connects people. What never connects people is being average. What never connects people is being in the middle; being safe. —Seth Godin @mixergy [...]

  19. Coop Says:

    Hi Andrew,
    Thanks so much for making this available, and give thanks to Christel for holding up the camera for more than an hour.

    P.S. Noticed you are in Santa Monica. I was at the 3rd St. Prom. with the family just a couple of days ago.

    Best,
    Coop

  20. Why Do People Join Online Communities? An Interview With 2 Top Hacker News Members : Mixergy.com Says:

    [...] It seems that communities need to go against convention as a way of attracting members. Seth Godin said it was a key element of communities in his Tribes presentation. [...]

  21. like a fire » Tribes Says:

    [...] just started reading Tribes after watching the latest presentation by Seth Godin over here. I have been a big fan of his since Hash over at White African turned me onto him. His book, The [...]

  22. New Media photographer Says:

    Seth is always the best. Thank you for posting this talk.

    Rosh
    new media photographer

  23. Seth Godin “Tribes” roundup | Firebrand Says:

    [...] Mixergy’s video of Seth Godin’s Tribes presentation Slideshare of Seth Godin’s Tribes presentation slide [...]

  24. Lydia Says:

    Thanks for doing this! I can’t wait to look around the site!

  25. Peter Says:

    Terrific presentation. Thank you very much. I’m listening with earphones…if you get the chance to ask Christel, is that her cell phone vibrating from text messages? If so, wow. She gets a lot of text messages. ; – )

    Thanks again…

  26. fourmi4x Says:

    My Gosh. This presentation is one of the best I have ever seen. Thank you for filming and sharing.

    Keep on this job, it’s simply great !

  27. The Right People | 3stylelife Says:

    [...] reading and reflecting on Seth Godin’s great book Tribes, and watching him address an audience on the book (worth 74 minutes of your time, really), I realized (perhaps accepted is the better term) that I [...]

  28. Quickthink » Blog Archive » Now, Can the Fun Begin Please? Says:

    [...] message about leadership to test the Obama presidency. Here is a great link by Mixergy.com to a video of Lord Seth presenting. WARNING. It goes on for an hour. RECOMMENDATION. I loved it. [...]

  29. Kari Says:

    I am a high school principal. I do not want to belabor the obvious. The concepts in this video are on point to leadership in a school. I am inspired to inspire/empower others to be inspiring in our school. Thank you.

  30. Ujjwal Trivedi Says:

    Thanks for the great video. Seth is awesome as usual. I always wanted to know these things about Tribe. Since book isn’t yet available at local stores here.

  31. » Seth Godin: Tribes - Spoken Gems: Remarkable Speeches, Rhetorical Masterpieces, Impressive Monologues Says:

    [...] to PresentationZen and Mixergy for this great video. There’s also an audio version available at Mixergy. (No Ratings [...]

  32. “Marketing management is now Tribal leadership” « Das Kulturmanagement Blog Says:

    [...] PS: wenn Sie die Buchpräsentation von Seth Godin sehen wollen, hier geht es zum Video. [...]

  33. Majid Fozunbal, Ph.D. Says:

    This presentation conveys important messages for marketing managers and leaders of the companies. My summary of these messages are:

    1. Be a leader identifying customer’s needs,
    be a follower in innovation for satisfying those needs.

    2. Lead customers to build a loyal tribe, do not chase them to build
    a disloyal group.

    3. Lead openly with your core competencies, not blindly with your
    strategic frames.

    My Godin conveys these messages throughout his talk. But in particular, you may listen to Heretics (54′), the mistakes of Whole Foods (?’), Record Business (58), and Starbucks (67′). This video also reinforces the points that are made in the following resources:

    1. “Building customer franchise: a paradigm for customer partnering”, by Peter Wilton, Monash Mt. Eliza Business Review, July 1998.

    2. “Why good companies go bad,” by Donald N. Sull, Harvard Business Review, Aug. 1999.

  34. Christian Says:

    Hi @ all,

    is that video a legal record? Normally people are not allowed to record during a seminar.

    Greetings,
    Christian

  35. Andrew Warner Says:

    Christian: That video is legal. Seth allowed people in the audience to record and post his presentation. A few people recorded it, but as far as I know, nobody else posted it. I had a hard time getting the video online, so others probably did too.

    Everyone else: Keep the comments coming. I’ve been responded to every commenter by email to keep from flooding this post, but I APPRECIATE ALL THE COMMENTS YOU’RE POSTING. THANK YOU!

  36. Some Computer Science Blogs You Might Consider Following at engfer(s) Says:

    [...] This is not really a CS blog at all; however, I did include this for SEO and internet marketing. Many consider Seth Godin to be a genius at marketing. You can see some of his talks online that he’s done at various businesses and events: @ Google, @ Gel 2006, @ TED, @ 2008 Inbound Marketing Summit, and a presentation on his book, Tribes. [...]

  37. VeloChef Says:

    Seth has the right message, at the right time. Thank you so very much for posting this. It is EXACTLY what I needed to see – today.

    I first found Seth on BNET.com last year, and found his insights to be relevant, and inspirational, but I was surrounded by the “good ol’ time religion” of traditional sales and marketing…interruptions. His information stuck with me, and helped me to make a major career change, from basic work to doing my passion.

    Now, I”m about ready to start and lead a tribe soon to be know as “VeloChef”. It’s all about creating the tribe to help many people gt healthy. Please check out http://www.VeloChef.com on New Years day to see and be a part of this next great movement.

    Thanks again. Your actions have really made a difference. One that will affect many people in a positive way from this moment on…..

  38. Links from all over the place (II) « eme ká eme Says:

    [...] that has not completely missed the point here). A video of his own presentation of the concepts: Godin 1. Or you can just listen to the full book: Godin 2. Some consultants have already hitched on to the [...]

  39. Heimo tuo merkityksen « eAineistot oppimisen resurssi Says:

    [...] kirjan Tribes, jonka ajatuksia hän avaa New Yorkissa 22.10. pitämässään esityksessä (video / mp3, kesto [...]

  40. Denise Shiffman's Engage Daily Blog Says:

    [...] a movement rather than just trying to get people to buy your product? Seth Godin’s terrific presentation on Tribes (his new book) will get you [...]

  41. Tom Gibson Says:

    Terrific. Kudos and thanks for getting this one up. tom

  42. The Best 74 Minutes You’ll Spend Today | 1918 Internet Services Says:

    [...] Watch it, really, it’s worth the investment of 74 minutes. [...]

  43. 7 Secrets For Building A Community So Passionate That They Get Your Tattoo - The Kieth And The Girl Interview : Mixergy.com Says:

    [...] – In his book Tribes, Seth Godin says that if you want to build a community, you have to let members talk to each other–not [...]

  44. Seth Godin’s New Book, Tribes: Free Audio Download « Namaste Interactive’s Weblog Says:

    [...] free audio download here.  You can also watch the presentation of tribes from a great site called Mixergy (Just know it’s not the highest quality recording but worth the [...]

  45. micah solomon Says:

    there are high rez stills and a description of the event here: http://www.micahsolomon.com/posts

  46. micah solomon Says:

    permalink is too lengthy but just scroll down a bit to the posting from october 24, 2008. click on any photo for the high rez if you need it.

  47. Tribes Matter: Build One And Watch Your Agency Grow « FUEL LINES Says:

    [...] Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]

  48. David George Montalvo Says:

    I read this post at 5am this morning; when B&N opens later, I’m picking up TRIBES! I’m sold!

  49. Seth Godin on Tribes « Sean’s Emerging… Says:

    [...] via Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]

  50. Book Review: Tribes | The Practice of Leadership Says:

    [...] has an exclusive post “Seth Godin On How To Build And Lead Your Tribe” containing a video by Christel Hyden of Seth Godin’s live presentation of the ideas in his new [...]

  51. How To Build and Lead Your Tribe « Real Network Marketing TV - Inside Scoop Says:

    [...] How to build and lead your tribe video [...]

  52. Jared Lyda Says:

    Thanks for building Mixergy.com! I’ll be returning regularly!

    Jared Lyda
    http://www.fireandmotionblog.com

  53. Janet McCall Says:

    Having just launched a website, and in the early stages of learning about blogs, social networking etc., I found Seth Godins’ comments extremely relevant. He said something like “belonging to a tribe is a fundamental part of being human.” With all of the marketing gurus out there, it is easy to get sidetracked into the tasks of “doing to your customers, as opposed to doing for your customers.” I think if I focus on what value I can bring, my authentic view and work hard to develop a community where like-minded people can work together to find solutions, that I am on the right track. I will play this again from time to time to keep my focus on track. Thanks for making this available; I’ve been inspired to be inspiring… now it’s an obiligation.

  54. Joseph Sherman Says:

    Brilliant. Seth said “Ask am I doing this for my tribe or to my tribe?” I agree, true leaders do for the people, they give it all. Marketers do to, they try to take as much as possible.

  55. Jamie Favreau Says:

    I had to rewatch the Godin presentation because I wrote a blog post about how Automatic Direct Messages on Twitter are interrupt advertising. Plus, he is always inspiring to listen too.

  56. We’re In An “Ask Economy.” So How Do You Ask? — Seth Godin : Mixergy.com Says:

    [...] money, you need to learn how to ask. Here’s some advice on that from Seth Godin, author of Tribes and founder of [...]

  57. czhakis Says:

    Incredible presentation by great Godin. Thank you!

  58. AndrewWarner Says:

    Thanks. I'm so grateful to him for letting me record and post this program.

  59. ganesh Says:

    hai

  60. An Le Says:

    [...] Buy Tribes.  Watch Seth Godin on Tribes. [...]

  61. Seth Godin on How to Build and Lead your Tribe « Kacie’s Thoughts Says:

    [...] Here are a few notes from Godwin’s speech: [...]

  62. “Tribes” by Seth Godin « Talia’s Blog Says:

    [...] “Tribes” by Seth Godin Seth Godin makes very valid points on how to be a successful leader and how to get people to seek out joining your tribe in the video provided by Mixergy. [...]

  63. Godin Response « Matt Mauney’s PR Blog Says:

    [...] Godin Response Jump to Comments For Barbara Nixon’s Intro to Public Relations Class, we were asked to watch a video about Seth Godin, the author of the book “Tribes.” You can find the video here: http://mixergy.com/seth-godin-tribe/. [...]

  64. MLM Training Twitter Weekly Updates for 2009-04-05 Says:

    [...] I like this Mixergy post and want more like it: http://mixergy.com/seth-godin-tribe [...]

  65. “Tribes” « Kristenhaley07’s Blog Says:

    [...] http://mixergy.com/seth-godin-tribe/ [...]

  66. Seth Godin on Tribes « Katie Crawford’s Blog Says:

    [...] really sure what to expect, but as a continued to watch the video I became more and more intrigued. Seth Godin on Tribes discussed how to build and lead your [...]

  67. sabrina Says:

    Awesome! I am looking for Seth Godin work on 'tribe' … which lead me here… really admire you and your vision… I am currently a postgradute researching on culture in organization.. which might turn into a tribe?? I still have a long way to complete my study. I really want to thank you for posting this online, it really help me a lot. :D

  68. AndrewWarner Says:

    I would love to hear about your progress. Please let me know what you learn!

  69. Andrew Warner Says:

    I would love to hear about your progress. Please let me know what you learn!

  70. Brutal Facts and Tribes Says:

    [...] to attach this link for those of you who might be interested in hearing what he has to say. Click here to view the video. Enjoy and keep [...]

  71. Ge bort något kratis « Detta är inte din penna Says:

    [...] För dig som är intresserad av ”Tribes” så kan jag rekommendera en– ganska lång – video med Seth. Gå till Mixergy för att se videon. [...]

  72. וכל הבאזז הזה Says:

    [...] שתמיד מצמידים לשם שלו את המילים "גורו שיווק", אוהב לדבר על שבטים כבסיס לשיווק בעולם החדש. שבטים, יודע כל [...]

  73. תודעה כוזבת » ארכיון הבלוג » אין סיפור. מצייצים. נקודה (1?) Says:

    [...] שתמיד מצמידים לשם שלו את המילים "גורו שיווק", אוהב לדבר על שבטים כבסיס לשיווק בעולם החדש. שבטים, יודע כל [...]

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  188. Obsidian Launch – Mike Michalowicz
  189. Offerpal – Anu Shukla
  190. Ogilvy – Rohit Bhargava
  191. Once You're Lucky, Twice You're Good – Sarah Lacy
  192. Oneforty – Laura Fitton
  193. Oodle – Craig Donato
  194. OpenX – Scott Switzer
  195. Organic India – Bharat Mitra
  196. Philosopher's Notes – Brian Johnson
  197. PhoneTag – James Siminoff
  198. PhotoJoJo – Amit Gupta
  199. PlanetC1 – Chiropractor Michael Dorausch
  200. Plastered T-shirts – Dominic Johnson-Hill
  201. PleaseDressMe – AJ Vaynerchuk
  202. Posterous – Sachin Agarwal
  203. PostSecret – Frank Warren
  204. Pownce – Leah Culver
  205. ProBlogger – Darren Rowse
  206. Pyramid Digital Solutions – Dharmesh Shah
  207. Qtask – Baron Reichart Von Wolfsheild
  208. RedBalloon – Naomi Simson
  209. Reddit – Alexis Ohanian
  210. Revenue Enhancement Group – David Shteif
  211. Revere Strategy Group – Randy Skoglund & Curt Mercadante
  212. Richman Chemicals – Ed Richman
  213. Robert Scoble
  214. Robot Genius – Stephen Hsu
  215. RotoHog – Kelly Perdew
  216. Rubicon Project – Kara Weber
  217. Rubicon Project – Nicole Jordan
  218. SafeWeb – Stephen Hsu
  219. Schaaf Consulting – Brook Schaaf
  220. Scrabulous – Jayant Agarwalla
  221. Sean Percival
  222. SearchForecast – Marc Phillips
  223. Secret Language of Leadership – Stephen Denning
  224. Seesmic – Loic Le Meur
  225. SEObook – Aaron Wall
  226. Shoemoney – Jeremy Schoemaker
  227. Shufflebrain – Amy Jo Kim
  228. SID LEE – Bertrand Cesvet
  229. SitePoint – Matt Mickiewicz
  230. SitterCity – Genevieve Thiers
  231. skinnyCorp – Jeffrey Kalmikoff
  232. SkinnySongs – Heidi Roizen
  233. Smart Bear Software – Jason Cohen
  234. So What? – Mark Magnacca
  235. Solid Cactus – Scott Sanfilippo
  236. Spreadsong – Colin Plamondon
  237. Squidoo – Seth Godin (how to ask)
  238. Squidoo – Seth Godin (how to produce)
  239. Stack Exchange – Joel Spolsky
  240. Start with NO – Jim Champ
  241. Start with Why – Simon Sinek
  242. Stealing MySpace – Julia Angwin
  243. StockTwits – Howard Lindzon
  244. StockTwits – Howard Lindzon v.2.
  245. StubHub – Jeffrey Fluhr
  246. Sunshine Suites – Cheni Yerushalmi
  247. SuperSig – Mark Jeffrey
  248. Sway – Ori Brafman
  249. Talk Like a Pirate Day – John Baur & Mark Summers
  250. TechStars incubator – David Cohen
  251. Teens in Tech Networks – Daniel Brusilovsky
  252. TerraCycle – Tom Szaky
  253. Tetris – Henk Rogers
  254. The Funded – Adeo Ressi
  255. The survivor – Yossi Ghinsberg
  256. The Whuffie Factor – Tara Hunt
  257. ThisNext – Mateo Gutierrez
  258. Threadless – Jeffrey Kalmikoff
  259. Thrillist – Ben Lerer
  260. TicketMaster - Sean Moriarty
  261. Timothy Sykes
  262. TNS Sorensen – Herb Sorensen
  263. ToolsToLife – Devlyn Steele
  264. TraderInterviews – Tim Bourquin
  265. Tribal Leadership – John King
  266. Tsavo – Mike Jones
  267. Turan Corporation – Robert P Smith
  268. TWiT – Leo Laporte
  269. Twitpic – Noah Everett
  270. Union Square Ventures – Fred Wilson
  271. Unique Blog Designs – Josh Mullineaux
  272. University of the People – Shai Reshef
  273. userplane – Michael Jones
  274. UserVoice – Marcus Nelson
  275. VaynerMedia – AJ Vaynerchuk
  276. VendrTv – Daniel Delaney
  277. Venrock Venture – David Pakman
  278. Venture Voice – Gregory Galant
  279. Viajar – Juan Dominguez
  280. Viralogy – Jun Loayza
  281. VoodooPC – Rahul Sood
  282. W Media Ventures – Boris Wertz
  283. WebCentral – Lloyd Ernst
  284. Webmail.us – Pat Matthews
  285. WeGame – Jared Kim
  286. WhitePages – Alex Algard
  287. Who's Got Your Back – Max Alexander
  288. Wikipedia – Jimmy Wales
  289. William Fernandez
  290. Wine Library TV – Gary Vaynerchuk
  291. WonderHowTo – Stephen Chao
  292. WooThemes – Adriaan "Adii" Pienaar
  293. WordPress – Matt Mullenweg
  294. Wufoo – Kevin Hale
  295. Xero – Rod Drury
  296. Y Combinator – Paul Graham
  297. Y Combinator - Jessica Livingston
  298. Yahoo! TV WHAT’S SO FUNNY – Shira Lazar
  299. Yahoo’s SEO – Tony Adam
  300. YSN (Your Success Network) - Jennifer Kushell
  301. YourVersion – Dan Olsen
  302. Zango – Keith Smith
  303. Zappos – Tony Hsieh
  304. Zoho – Sridhar Vembu

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