34 Facts About Gary Vaynerchuk. AKA My Notes For The Interview.
A few Mixergy readers asked to see the notes I made to prep for the Gary Vaynerchuk interview. This is very raw data and I’m not sure it’s very interesting (you’ll have to tell me). I highlighted some of the interesting parts.
I think the good stuff will happen live, so watch us: Thursday, July 2 @ 11 AM Pacific on Mixergy.com
Achievements
- Gary grew Wine Library from $4 million to upward of $50 million between 1998 and 2005 5
- 90,000 viewers per day at Wine Library TV 8
Goals
The inspiration
- Saw the power of social media in 2005 when millions shared a Saturday Night Live clip called “Lazy Sunday.” 1
- Saw how Amanda Congdon and Ze Frank built fan communities around their content and decided to do it too. 1
- On his 30th birthday, he had a “freakout,” which lead to launching Wine Library TV. 5
The mission
- To demystify wine using the language, attitude and new media that appeal to a young, tech-savvy generation 4
- Considered doing a sports show, but decided to do a show about wine because he knew it best. 1
- People think he does Wine Library TV to sell wine, but he says he does it to build his brand. 1
- Quote from his father: “There are much bigger things to come…I think he has a very good chance to replace Oprah.” 1
- “Wine has been put on pedestal. That’s what I want to change.” 7
The store
- Father opened Shopper’s Discount Liquors in 1983. 6
- The store’s name was changed to Wine Library. 1
- Gary discovered his love for the store when he was allowed to sell wine. Till then it was drudgery. 1
- Located in Springfield, NJ 2
- Began online sales in 1997 3
Family
- He was born in Russia and came to the US when he was 3. 1
- Sasha Vaynerchuk, opened a liquor store in New Jersey soon after emigrating from Russia in 1978 1
- Met his wife Liz on JDate when he was 28 5
Wine Library TV
- The show is called “The Thunder Show.” Says, “My buddies and I used “thunder” in New Jersey when we were 12 or 13: you made a basket or were good at Nintendo. Thunder!” 3
- Chris Mott, long-time Wine Library employee, works the camera for the show. 1
- Gary uses no mic because he believes it keeps the show authentic.1
- Fans call themselves Vayniacs 2
- Launched February 2006. 5
Random
- He bought Corkd.com an online community of wine fans when it had 40,000 users 4
- After being interviewed for Slate, called and asked for “front page action.” 5
- Since September 2007, Mr. Vaynerchuk has been represented by Creative Artists’ Agency. “Which is completely obnoxious,” he said 6
- “We are in the fundamental gold rush of personal branding,” Mr. Vaynerchuk said. 6
- “I don’t think you can hang with me for a long time without realizing I’m up to something big, so imagine living with me. Something’s happening, and it’s not small.” 6
Sources:
- Business Week May 20, 2008
- Wine Library web site
- New York Times March 11, 2009
- CNN November 14, 2007
- Slate, August 1, 2007
- The New York Observe, May 6, 2008r
- Fast Company, September 16, 2008
- Jimmy Fallon
- Photo credit: Fast Company
Your turn
If you’re reading this, I’d love feedback on these questions.
- Did I miss anything that I should know?
- Do you even want to see notes like this?? Is there any value to you???