The full program

This is an audio program. Listen and/or download here.

Right Click here to download the 1 hour audio podcast.

[audio:https://mixergy.com/wp-content/audio/Mixergy-Interview-With-Kara-Weber.mp3]

About Kara Weber

Today I spoke with Kara Weber, VP Marketing for the Rubicon Project. Kara has been working at startups since she was in college, where she helped launch Tripod.

I asked her to give me the startup’s perspective on funding so I could prepare for the Mixergy Funding Forum. You’re much better off hearing her adventures and advice from the recording I made of our phone call, but if you’d rather not, here are my notes:

Work Your Connections. Tripod got its first $25,000 investment from an alumni connection, while its founders were still at Williams College.

Reach Beyond Your Connections. She told me a great story about how she pitched one of her startups to Mark Cuban by email and got a response from him within minutes.

Get Advice. She recommends talking to VCs and other investors before you need their money. Make them collaborators before you ask them to become investors.

Get Market Research. Tripod took all of its initial investment and put it into market research. They were able to use that research to get press, clients and investors.

Like I said, you’ll get more out of this conversation from listening to it than reading my notes, so download it here: