Dell Optimizes Its Email And Sales Increase 7X
on Sep 22, 2009 - 3:50 PM PST
I just read this white paper about Dell's email campaign optimization. The company tested factors like price, discount and subject line.
They found that "contrary to common marketing knowledge, test results revealed that Financing, Price, and Discount were not influential. The most influential variables were Subject Line, Image, Teaser, and Headline, in that order."
Here's the white paper with photos of the ad before and after testing.
Via Mattishness
