How to rank high on Google and get more traffic

If you build a website that nobody visits, does it even exist?

Ryan Kelly’s client had that problem. When someone searched for their target keywords, their WordPress site wasn’t even in the first 10 pages of results.

“Now [my client] is ranked number two on the first page, ranked number six on the first page, and ranked number seven on the first page for their chosen search terms,” says Ryan. And in just three months, he increased their organic traffic by 800%.

How did he get such dramatic results? By using search engine optimization (SEO) to rise in Google’s rankings.

Ryan is the founder of Pear Analytics, which builds SEO tools and software.

In his Mixergy course, he shows you how to make search engines love your WordPress site. Here are three highlights from the course.

1. Find Your Sweet Spot

You’ve chosen keywords with high search volumes, and you spent a lot of time trying to rank for them. But you’re still not seeing results.

What gives?

The problem is that until Google trusts your site, you won’t rank for a keyword with a really high search volume.

So how do you find “Goldilocks” keywords that aren’t too competitive, but still have a decent search volume?

Set the Right Target

Choose a good keyword target based on your probability of ranking for that keyword.

First, look up the domain authority number for your site using the Firefox toolbar or SEOmoz. The domain authority is a number between 0 and 100. “The higher you are, the more likely it is that you’re going to be able to rank for more competitive terms,” says Ryan.

Then, use the free Pear Analytics chart to figure out which keywords you can reasonably target based on their search volume and your domain authority number.

2. Shout Your Keywords from the Rooftops

 

Once you’re targeting the right keywords, all you have to do is use them in your site’s content, right?

Wrong.

Your keywords have to be more visible than that, otherwise no one will know what your site is about. But more importantly, Google won’t know what your site is about. And that means you won’t rank as high.

So how do you make your keywords highly visible?

Write Keyword-Rich Titles and Descriptions

Include your keywords in your headlines, URLs, and in the first paragraph of each page or post.

And instead of letting Google pick your meta description, write one that includes the keywords you want to rank for. “Sometimes I really like the first sentence to become the meta description, so I’ll modify it a little bit just to make sure it fits,” says Ryan.

3. Help Them Make the Leap

 

It’s frustrating when your site gets a lot of hits, but no one is checking out your sales page.

After all, you didn’t start a blog to become a world-famous writer. You’re writing content to increase sales!

“I’ve always had a problem getting people from my blog posts and then going to our product pages,” says Ryan.

So how do you get loyal readers to turn into paying customers?

Make Sure they Jump to Product Pages First

Instead of trying to get people from blog pages to product pages, get them to your product page first by boosting the SEO of your product pages. That way, you don’t have to get them from blog pages to product pages, which can be hard to do.

Ryan says to use the plug-in SEO Smart Links to automatically link keywords and phrases in your post with corresponding posts, pages, categories, and tags on your site.

“It’s a great way to really beef up your internal linking,” says Ryan.

For example, if Mixergy wants to rank for “business tips”, Andrew could use SEO Smart Links to automatically hyperlink every first mention of “business tips” to Mixergy.com. That tells Google that Mixergy.com is the place to go for business tips.

Get the rest of Ryan’s course here.

Written by April Dykman.

  • http://www.alexanderberger.me/ Alexander Berger

    Thanks! That spreadsheet was helpful but it took me a few minutes to realize there was a second TAB. Make sure to click that tab to see you chances of ranking for a particular term.

    The first tab simply shows ROI if you should succeed.

  • http://mixergy.com Andrew Warner

    Thanks for pointing that out.

    I wish it were easier to spot tabs.

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  • http://www.thefrankboys.com/business-consultancy-services.php Business Consultancy London

    If we can put our targeting keywords in our site content, then the keyword density will increase and It will help to get high rank.

  • http://tigermuse.com/ Johan Woods

    See, the problem with stuffing your content with keywords is that, eventually, an animal like penguin will come along and slap you for it. Write for people, not search engines. Google is far too sophisticated to give keyword stuffed content much, if any, value at all.

    That worked back in 2005, maybe, but not now.

  • Steve Roberts

    Thanks – this is a big puzzle for me, and despite loads of backlinks and onpage SEO I still don’t see any progress.

  • David Rothwell

    Online success = “Earn More Than You Spend”.

    Traffic is useless without Conversions (Sales or Leads).

    Conversions (Sales or Leads) are useless unless they are Profitable (Economics).

    Profitable sales or leads can be destroyed by Returns or Customer Dissatisfaction (Support and Feedback).

    SEO is useless unless you know beforehand that the traffic you’re going to get creates profit without a support nightmare.

    And the only way to find out if the traffic you want is profitable (derived from keywords +associated link text +visibility) is to completely control it.

    That means buying it on demand with PPC – how people are looking, where people are looking, when they’re looking, on what device they’re looking, and on what network they’re looking.

    SEO can’t do that. Google AdWords is the only platform that can.

    I’m not anti-SEO – you need both PPC and SEO. Always.

    And you need an AdWords service that only rewards the provider when you, the Business Owner, make profit. No matter the trends and seasonality.

    Commission-only AdWords Management?

    That’s what I do – just Google my name.

    Thanks for reading!

  • http://www.thinkentrepreneurship.com/ Pete Sveen

    Thanks, I’m always trying to get better with SEO. It’s an ongoing battle:) Any tips I get are helpful. I appreciate the info!

  • Court

    AWESOME!!! Exactly what I needed!

  • http://www.buraq-technologies.com/ ambreen11

    Good read. “Content is king” Really content is king If your site have good and healthy content , you need not to be worry about the page rank etc. Google will automatically find your site .Relevant data also has its importance.

  • http://mixergy.com Andrew Warner

    Thanks!

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    Thanks.. After Panda & Penguin SEO is tough now

  • http://www.expertvillagemedia.com/ Amit

    Thanks for sharing. I had the same problem that my keywords were ranking good in google but I am getting visits from India more and USA lesser. Then I tried to build links on some blogs by searching usa state names. May be this strategy works.

    Amit
    http://expertvillagemedia.com/search-engine-optimization/

  • Arie, Community Manager

    Interesting.

  • Lars Holgerson

    Thanks for that useful article !

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    Visite now for best Tips http://prizebondetihad.net/

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