Get Social Media Shares

Here at Mixergy, we get an average of 20 to 50 shares for a piece of content. So how did our ”How Not to Look Ugly on a Webcam” infographic get more than 1,000 Facebook likes, hundreds of tweets, and pins on Pinterest?

We followed Lemon.ly’s process for promoting content.

In this Mixergy course, we’ll share the details of the process, as executed by Mixergy’s AnneMarie Ward and volunteers Jason Galoob, Kyle Patrick McCrary, Stanley Lee, and Steve Young. They will show you how you can use Lemon.ly’s process to get influencers to help promote your infographic, video, or even your new business.

Here are three highlights from the course.

1. Go After the Big Fish


To boost the number of shares and tweets you get, you have to talk to influencers. Influencers are the people who can influence others to share your content, or at least check it out.

Typically influencers have a lot of followers, and one tweet from them will reach thousands of people.

But how do you find the right influencers to promote your stuff?

Search their bios

Identify relevant keywords, then search Twitter bios for those keywords.

“I found this keyword tool on a site called Twtrland,” says Jason. “It gave me this list of really relevant keywords,” he says.

Then, he used FollowerWonk to search Twitter bios for those keywords. “I got a bunch of influencers that I’d never heard of,” he says. “A lot of them had more than 10,000 followers.”

2. Make Contact


Once you’ve identified your influencers, you have to figure out how to reach them.

Email is the best way to do it. But the thing about top influencers is that they don’t usually broadcast their email address because their inboxes would be flooded.

So how do you find their email addresses?

Make an educated guess

Quickly test the most popular email variations.

“If you think about email addresses, there are probably about seven or eight very popular variations of an email address,” says Steve, who created a spreadsheet that will list those variations. (Steve’s spreadsheet is included with this course.) “So all you’ve got to do is put in the first name, last name, and their website, and this spreadsheet will give you all the different variations, other email addresses, along with what I think their Gmail address may be,” he says.

Then Steve uses the Rapportive plugin for Gmail to test those addresses. “I’ll put [the variations] into the “to” field…[and] hover over each variation,” he says. When he hovers over a valid email address, Rapportive shows a picture of the person, along with links to their social media profiles.

3. Call Upon Them to Do a Favor


Once you’ve got email addresses for top influencers, now you have to do the hard part: get them to promote your stuff.

Why is it so hard? For one thing, this is a busy person. Also, you have zero connection to them and you have to ask them for something.

So how do you get them to share your content?

Get personal

Write a personalized email to each influencer.

To do that, Kyle would get to know the person first. “I would take the time to read [their blog] or find something I was personally attracted to,” he says.

Then, he’d start the email with a sincere compliment, followed by a brief explanation of the infographic and how the person’s audience could benefit from it. “I tried to make as concise as I could while still having some really pertinent information about why he would want to share it with people,” says Kyle.

Using this approach, Kyle got people like Brian Clark of Copyblogger to tweet about the infographic.

Tweetable Insights

“Get fifty times the traffic by following this promotion plan.” Click to Tweet

“Promote your stuff, or you will languish in obscurity.” Click to Tweet

Get the rest of the course here.

Written by April Dykman.

  • http://www.thedailyprep.com/ Urbivalist Dan

    Hi guys,

    just watched this training with a couple guys I manage. I have to share my thoughts on the outreach email….

    WAY to long and professional. Those kinds of emails, are really, REALLY 2002.

    You will have a MUCH better response rate if you keep your initial emails really short. Like 3-4 lines with spaces in between. don’t capitalize… see :-) Sign it with your first name only.

    DON’T GET INTO DETAILS ON YOUR FIRST EMAIL!!! Your first email is for getting a response. Pitch them more in detail after they respond.

    if you want to drop a name, great. If you want to give a compliment, great. But don’t make it a multi-paragraph introduction to you, your business, and your cosmic plan for how they can stop what they’re doing to help you out (even if it is just a tweet!).

    -Dan

  • Kyle Patrick McCrary

    Dan,
    Probably a more effective approach, when you have the time to form a relationship. Many people feel too busy to be bothered with reading anything over 5 lines.
    Personally, I feel if you want help with something, you’ve got to at least give the detail as to the help you’re asking for/offering, as well as take the time to mention why it helps them. So, if you’re only sending one email, 3-4 lines may not work effectively.

    However, I’m interested in testing these two theories.
    Thanks for the input!

  • james_zedd

    I’ve used a spreadsheet similar to the one that Steve includes with this course. However, I tried testing this method with the Rapport plug in in November 2013, and at that time there was no effect because of changes Google made to gmail.

    Has this been fixed?

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  • http://www.pixelhappy.com/ Steve Young

    James, it still works for me. =) Shoot me an email of someone you’re looking for – steve at mobileappchat.com. Let’s put it to the test.

  • http://www.pixelhappy.com/ Steve Young

    Dan, great insight. Would you mind sharing your email? steve at mobileappchat.com

  • http://www.thedailyprep.com/ Urbivalist Dan

    Very good point my man.

    You do ultimately need to qualify yourself and see how they’d feel about helping you out with X…. which is why outreach isn’t just one email anymore, it’s 2.

    Make the SECOND one the template email, that explains exactly what you’re up to, and how you were hoping they could help.

    In the AOL days, one outreach email might’ve been enough, but in 2014, you have to abandon the philosophy, and get comfortable with sending out 2–the initial hi and the request.

    I would love to do a little A/B on this as well… might be kinda hard to be exactly objective, esp in cases that might otherwise be double positive…

    Dan

  • http://www.thedailyprep.com/ Urbivalist Dan

    you got it brother. dan@thedailyprep.com. just fired you off a note as well…

  • http://www.nobsbusinesstalk.com/ James Zedd

    Steve – I’ve sent an email to you via your contact form on your website. Thank you for your assistance.

  • http://www.pixelhappy.com/ Steve Young

    Sorry James I didn’t get your email. I checked my SPAM too. Want to try sending it again?

  • http://www.nobsbusinesstalk.com/ James Zedd

    Resent the email not through your contact form, but just through standard mail. Let me know if you don’t receive it.

  • http://mixergy.com Andrew Warner

    Thanks for the feedback Dan.

  • http://mixergy.com Andrew Warner

    I use it all the time and it works for me too. I’ve also been hearing from people who watched this program that it’s still working for them.

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  • Martin Tokar

    great course, great info. thanks! :) not sure about “guessing other people emails” though…??

  • Guest

    Yes. I agree.

    The biggest mistake I used to make was writing out a long email explaining my life story. It’s weird, and frankly no one cares; at least in the first email.