About: Learn from 5 top business authors during “FT Press & Wharton School Publishing Author Week”

When: July 13 – 17 @ 1 PM Pacific

Where: Right here on Mixergy.com. Watch (and interact) from your desk.

About this interactive event

I invited 5 authors from FT Press and Wharton School Publishing to Mixergy to talk about their books. Each day of Author Week, you’ll get to meet and learn from a different business author.

This is an interactive experience. I’ll use tools like ustream and Twitter, so you can watch us live, ask the authors questions and chat with other viewers.

This event was put together thanks to the hard work of:

Monday: Herb Sorensen, Ph.D. – Inside The Mind Of The Shopper

About Inside The Mind Of The Shopper

What do you really do when you shop? The answers are fascinating and, for retailers, they’re cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities.

About Herb Sorensen, Ph.D.

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years. Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants.

Visit Herb Sorensen’s site – Get Inside The Mind Of The Shopper

Tuesday: Mark Magnacca – So What?

About So What?

Every time you interact with a client, prospect or employee, they want to know two things: “What’s your idea and why should I care?” If your explanation elicits a “So What?” response, you have not communicated “what’s in it for the listener?” The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.

About Mark Magnacca

Mark Magnacca, is President of Insight Development Group, Inc, a business building coach, keynote speaker and author. Mark’s mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a S o What Mindset, clients learn to communicate and structure every message according the needs of the listener.

See Mark Magnacca’s site | Get So What?

Wednesday: Bertrand Cesvet – Conversational Capital

About Conversational Capital

The business world is abuzz about the power of word-of-mouth. And yet the discussion swirls around how talk is transmitted, not how it’s created. This is a book about turning the tables – a set of ideas that teach marketers how to create the ingredients necessary for word-of-mouth.

About Bertrand Cesvet

Bertrand Cesvet is Chairman and Chief Strategist of Montreal-based creative hotbed SID LEE. Over the past 10 years, he has helped transform a small, but promising creative shop into a leading purveyor of experiential design and communication services for breakthrough brands. In doing so, he has earned the ear of many a C-level executive who value the disruptive insights he injects into their businesses.

See Bertrand Cesvet’s site | Get Conversational Capital

Thursday: Jim Champy - Inspire!

About Inspire!

Drawing on case studies, Inspire! shows how to keep customers coming back and reveals how to define a consistent value proposition about which your customers will become—and stay—passionate. He demonstrates how to engage a new generation of customers who value transparency and authenticity above all…how to reinvigorate a company in the face of brutally tough competition…how to go beyond mere marketing campaigns to lead crusades that customers will want to join.

About Jim Champy

Jim Champy, Chairman of Consulting, Perot Systems, is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. His first book, Reengineering the Corporation: A Manifesto for Business Revolution, sold more than 3 million copies and spent more than a year on The New York Times best seller list. He is also the author of the best seller, Reengineering Management: The Mandate for New Leadership, which was recognized by Business Week as one of the top ten best business books of 1995.

See Jim Champy’s site | Get Inspire!

Friday: Barry Libert – Barack, Inc.

About Barack, Inc

The election of Barack Obama as president of the United States was surely one of the least likely and most riveting stories of our time. But all of us — and especially businesspeople — have much to learn from the way Obama won his victory. This brief, important book spells out the lessons of the campaign and illustrates them with examples of successful companies that have used similar strategies and tactics.

About Barry Libert

Barry Libert is a pioneer in using communities and Web 2.0 technologies to help enterprises thrive and accelerate business growth. He was co-author of the recently published We Are Smarter Than Me, a critically acclaimed book created in collaboration with Wharton Publishing that used the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds. A one-time McKinsey & Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships.

See Barry Libert’s web site | Get Barack, Inc