This is the story of two brothers who took on the established entertainment industry, succeeded for a while — and then almost went out of business when the dot com market crashed. And it’s the story of how they rebuilt their business and became one of the most celebrated digital entertainment studios.

It’s the story of JibJab. Co-founder Gregg Spiridellis came to Mixergy to tell you how he and his brother Evan built their company

One of my goals with Mixergy is to help you build a business that’s as talked about as Cirque du Soleil, Red Bull and adidas. To do that, I invited Bertrand Cesvet, whose firm helped all three of those companies build remarkable experiences.

In this program, you’ll get specific techniques for adding “conversational capital” to your work.

I always ask for feedback on my interviews, so Rosie Bernardo wrote me a few times to tell me about some mistakes she found in my writing. She did it subtly, with private emails, but I asked her to be public about her feedback. That way I can thank her publicly, and encourage you to keep giving me your input.

Details magazine has a story of a guy who decided to live in a cave so he could avoid all the headaches of work and money. If you’re intimidated by the effort that Mixergy entrepreneurs put into building their businesses, maybe you considered this kind of simple life for yourself.

I tried dropping out once (though not nearly as drastically) and I can tell you it’s pointless.

So What? Answer that one question when you talk and people will instantly care about you and what you have to say.

Mark Magnacca came to Mixergy to teach you how to make this small change in the way you present your ideas so you’ll become more persuasive. If you use what he taught, you can…

While everyone else who’s building an internet company over-analyzes the successes of the same small group of dotcoms (Twitter, Facebook, Google, etc), I think Mixergy readers want to diversify their education.

I invited Herb Sorensen here to teach us what he learned in his 40 years of talking to and WATCHING customers as walk through stores and make their buying decisions.

Lately, when I go to TechCrunch and other sites, I see meaningless links to posts on Identi.ca. The site is similar to Twitter and it seems that every time someone uses it to link to a TechCrunch article, it shows up as a blog response.

Did Identi.ca find a way to flood blogs like TechCrunch with links back to its site?

How do you follow your passion, leave your mark on the world and at the same time make money? That’s what I invited Hugh MacLeod to Mixergy to talk about.

Hugh makes a living as an artist. His work influences online conversations. And he’s a marketer whose work talks to people the way they want to be engaged.

Richard Wiseman planted hundreds of wallets around Edinburhg.

50% of all the “lost” wallets were returned
BUT 90% of the wallets that had baby pictures in them were returned

When: July 13 – 17 @ 1 PM Pacific
Where: Right here on Mixergy.com. Watch (and interact) from your desk.

I invited 5 authors from FT Press and Wharton School Publishing to Mixergy to talk about their books. Each day of Author Week, you’ll get to meet and learn from a different business author.

This is one of the most open and frank conversations about the investment process that you’ll see anywhere online.

Whether you’re looking for funding or not, listen to Brandon Watson talk about his experiences with funding — or read the transcript. And if you’re an entrepreneur, find a way to meet him in person.

Mashable called out Jennifer Preston of the New York Times for being a Social Media Editor who’s so out of touch that she hasn’t posted to her Twitter account in about a month. Her response is that she’s just listening. I used to make that mistake.
Her intention is admirable, but I think she’s making the [...]