When I interviewed him, Jeremy “ShoeMoney” Schoemaker told me that the reason he’s “internet famous” is that he writes like the regular guy who learned how to make money and is willing to tell other people how he did it.

He said, “I’m just a regular dumbass. I used to be 400 pounds, $50,000 in credit card debt, and yet I was able to do it. I’m not charging you anything. I’m just showing you how to do this.”

(Shot at Blog World Expo thanks to Rick Calvert, who I interviewed on Mixergy.)