I just got off the phone with Nicole Jordan. She was putting together another list of Internet companies for a reporter. Technically, Nicole does PR for the Rubicon Project and Clearstone Venture Partners–but she promotes every company she knows about.

And that’s the thing. If she doesn’t know about you, she can’t help promote you. I’ve seen reporters, investors, conference organizers and others ask Nicole about the companies they need to be aware of. She mentions the Rubicon Project and then she lists the people who are on her radar. If you’re not on her radar, you need to get on it–especially if you’re running a startup or planning to launch one.

When you see her at an event get to know her, and add her on Facebook, LinkedIn, and Twitter.

I don’t know why she does it. Most people can’t even thank her for the PR she does for them because they’re unaware of it. There’s no way that Jon Bischke has a clue that she talked up his EduFire.com recently.

Over drinks one night, I asked her what she wants in return for all this help. She laughed at me for even asking.