RedLaser: How A Company That Nearly Died Sold To eBay – with Reddy and Powers
How could two guys whose company nearly died end up selling millions of apps and changing the way people use their mobile phones?
That’s the seemingly impossible feat that Vikas Reddy and Jeffrey Powers, founders of Occipital, achieved. They created an app called RedLaser that made the cameras on people’s mobile phones into smart barcode scanners. With their app, users can, for example, scan items in stores and see if you can buy those items cheaper online.
They sold RedLaser to eBay for an undisclosed amount and now they’re working on 360 Panorama, which offers real-time panorama creation.
The FULL program
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About Vikas Reddy and Jeffrey Powers
Vikas Reddy and Jeffrey Power are the co-founders of Occipital, which develops groundbreaking consumer applications that give mobile devices a sense of vision by way of built-in cameras. Occipital’s RedLaser app, launched in 2009 and acquired by eBay Inc in June 2010, is the most popular barcode scanning application on the iPhone, and has garnered worldwide attention, including being featured in an Apple TV ad. Occipital is currently working on 360 Panorama, which completely reinvents the way panoramas are captured and shared.