What Seth Godin wants you to know about marketing

Seth Godin, This is Marketing, Marketing

One of my first interviewees was Seth Godin who I interviewed about his book Tribes.

Today, every time I see someone like Elon Musk motivate his tribe with a single Tweet, I know that Seth Godin was right when he talked about tribes.

I invited him back to talk about his new book This is Marketing. I want to find out how people like me and people like you can apply the principles from the book.

Seth Godin is the author of This is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin

This is Marketing

Seth Godin is the author of This is Marketing: You Can’t Be Seen Until You Learn to See

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses, and I do it for an audience of real entrepreneurs. And I know they’re real entrepreneurs because they always want more depth, more information, and the wantrepreneurs are the ones who always say, “Anh, it’s too detailed.” They just want to hear the hero story. They just want to know that it’s possible without actually knowing how to do it.

All right. One of my first interviewees is a guy named Seth Godin, who you are seeing up on your screen right here. I remember, Seth — good to see you, you may not remember this — but I remember I interviewed you about the book “Tribes,” and I grabbed a bunch of books from behind my bookcase, back when I had paper books. And I said, “Seth, look. These are the people I idolized growing up. They didn’t have...

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