Snappa founder on staying optimistic through a rut (and how he’s keeping perspective)

Christopher Gimmer, Snappa, Bootstrapping, Covid Recession, SaaS (software as a service)

Today’s guest is an entrepreneur who bootstrapped a company that enables non-designers to create designs quickly. He bootstrapped it outside of the San Francisco Bay area and the software works beautifully.

His story is the kind I want more of in order to encourage my audience during COVID. Christopher Gimmer is the founder of Snappa, which allows user to create graphics for social media, ads, blogs, and more.

He told me before the interview started that his company is actually doing better since COVID hit. I want to hear how he built it up and what life is like now.

Christopher Gimmer

Snappa

Christopher Gimmer is the founder of Snappa, which allows user to create graphics for social media, ads, blogs, and more.

Andrew Warner: Hey there, freedom fighters. My name is Andrew Warner. I’m a, I’m coming to you with a Mixergy listener who I’ve gotten to know over the years, whose story I think is the type of story I want to encourage more of in my audience. He’s an entrepreneur who bootstrapped a company that enables non-designers to create designs in a snap and.
Bootstrapped lives outside of the San Francisco Bay area. Built this thing up. A software just works beautifully. It stands up on its own has done well since the beginning. Um, and then a few months ago, when I said I’m kind of, I’m pressed to find stories of people who are doing well after, after COVID lockdown, he said, Andrew, We’re doing well and we’re doing better in fact, than we did before.
And so I talked to him about doing the interview and then. Did I flake out on you? I don’t know that I would use the word flake. I communicated heavily, but I backed...

Continue reading the transcript...