Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks – with Ramit Sethi

Ramit Sethi, I Will Teach You to Be Rich, Customer Acquisition

Ramit put all the material he refers to in this interview on this page.

A few months ago, I noticed that a well-known tech entrepreneur was quickly removing a doc off his computer screen. I guess I have sharp eyes because I saw what it was and quickly asked him, “Why do you have Ramit Sethi’s sales letter on your computer?” He flashed me a smile and said, “That guy knows how to sell!”

Seems he was doing what a lot of other entrepreneurs have done, deconstructing Ramit’s sales letters to figure out how to use Ramit’s tactics in his business. But you won’t have to do that, because you have this interview. In this interview, I asked Ramit to break down his sales tactics and help us understand the psychology of selling online.

Ramit is the best selling author of I Will Teach You to Be Rich and a master of behavioral change.

Ramit Sethi is the best selling author of I Will Teach You to Be Rich. His latest product is Dream Job, a comprehensive course about everything from how to find what your dream job is, to how to answer those tricky interview questions, to how to carry yourself.

 

Andrew: Three messages before we get started. If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like raising money, or issuing stock options, or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at walkercorporatelaw.com.

And do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call end up buying. Most people, though, don’t call her. But seeing a real number increases their confidence in her and they buy. So, try this, go to grasshopper.com, and get a phone number that...

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