How a guy used hardcore couponing to build a lifestyle biz

Josh Elledge, SavingsAngel, Bootstrapping, Lifestyle Business, Marketing, PR / Media Marketing, Subscription (Membership) Model

When I met today’s guest on a podcasting cruise, he told me, “Andrew, I did this thing where I built up a business getting a lot of press.” I was curious. How does a guy that I’ve never heard of get so much press?

After he told me I said, “Dude, you’ve got to come on Mixergy and talk about how you built your business getting all this press.” So, that’s what we’re doing here today. I want to find out how he did it and how it helped him build a business.

Josh Elledge is the founder of SavingsAngel, a membership-based site that helps consumers cut their grocery bills in half.

Josh Elledge

SavingsAngel

Josh Elledge is the founder of SavingsAngel, a membership-based site that helps consumers cut their grocery bills in half.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart.

It’s the place where I bring you interviews with entrepreneurs who come in to talk about how they built their businesses with the idea that by hearing other people’s stories, you won’t just be inspired, but you’ll pick up a couple of tips that you’ll be able to use yourself. The great thing about stories is that you don’t have to take notes. I know a lot of people love to take notes. I am one of those people too. You will learn more if you take notes. You don’t have to.

The stories themselves are meant to just be embedded in your head so that they become a part of you. The learnings that you get form these interviews become a part of your thought process and just make you a better entrepreneur. That’s our whole goal here at Mixergy. That’s why we have a team of...

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