Keeping churn below 2%

Dmitri Leonov, SaneBox, Bootstrapping, Customer Acquisition, SaaS (software as a service)

Joining me is an entrepreneur who had a simple idea, bootstrapped it, and is doing really well.

Dmitri Leonov is the founder of SaneBox, software that makes sure only important email stays in your Inbox.

I want to find out how he did it.

Dmitri Leonov

SaneBox

Dmitri Leonov is the founder of SaneBox, software that makes sure only important email stays in your Inbox.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me as someone who I wasn’t sure what happened, his company. I heard about it for years. . Let me introduce you actually, before I tell your story, Dimitri Leonov is the founder of SaneBox.

I’ve become a customer of theirs. What they do is basically hook into my email, and they sort my mail, anything that doesn’t seem important, they bucket and keep away from me and I can go look at it. I choose to look at it once a day. Anything that I want them to automatically delete or automatically fall away, they automatically file it away.

And basically what they’ve done is made my email saying that’s why the company is called SaneBox. my assistant, Andrea has been going through my email with me for years. She doesn’t have to do it with me anymore. I wonder if...

Continue reading the transcript...