Can popcorn really be a $10 million dollar business?
If you had come to me and said, “Andrew, I’ve got a new idea for a business. We’re going to make popcorn, sell it in grocery stores and we’re going to make millions.” I would have said to you, “Anyone can make it at home. How are you going to get anyone to buy this thing? I don’t think it’s going to work.”
But I’d have been wrong because it is working. It’s what today’s guest is doing.
Cassandra Stavrou is the founder of Propercorn, a gourmet popcorn with flavors like fiery Worcestershire sauce and sundried tomato. I want to find out how she came up with the idea, how she’s getting so many people to buy popcorn off the shelves and what’s making the business so special.
Cassandra Stavrou is the founder of Propercorn, gourmet popcorn with flavors like fiery Worcestershire sauce and sundried tomato.
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.
When I don’t do these interviews, if my wife and I have any time and just watch TV, there’s a good chance that I’m going to pop some popcorn. I go to the grocery store, I get some kernels, I put them in a pot and I actually pop them myself, which I never would have thought I would do except my wife is kind of a hippie and she believes in making it all from scratch.
So, since it’s such a part of my life, if you would have come to me and said, “Hey, Andrew, I’ve got a new idea for a new business. We’re going to make popcorn, sell it on the shelves of grocery stores. We’re going to make millions.” I would have said to you, “Anyone can make it at home. How are you going to get anyone to buy this thing? I don’t think it’s going to work.”...
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