Andrew: Hey, everyone. My name is Andrew Warner. I am the founder of Mixergy.com where I’ve done interviews with over a thousand entrepreneurs about how they’ve built their businesses, we get deep into what they did that worked. And as much as possible we get deep into what did not work. I love that part because I think we learn so much more from what didn’t work out often than what did.
So because I’ve been doing these interviews, I get invited to speak at conferences. A few months ago I was at a speaker dinner for a conference and the organizer said to me, “Andrew, you’ve got to come and meet this woman. The woman just launched this bag company.”
I said, “Bag company? Who cares? What’s so exciting about that? Show me some of the tech people in here. Who’s really doing something?” He goes, “No, Andrew, you should see the way she’s using tech to promote her company. This woman did over...