Conquering Chaos: How Clate Mask Grew Infusionsoft into Keap

Clate Mask, Keap

I originally interviews Clate Mask after he had build Infusionsoft, a software that I felt revolutionized email marketing. Well, that company has grown massively since then and even changed names. It’s now called Keap. I want to find out about that and how Clate has grown a $100M dollar company without going crazy.

Today, he is the founder of Keap, an all-in-one sales and marketing software built for small businesses.

Clate Mask

Keap

Clate Mask is the founder of Keap, an all-in-one sales and marketing software built for small businesses.

Andrew: Hey there, freedom fighters coming at you from a beautiful new home in Austin, Texas, Clate. Last time you and I talked, that was in San Francisco where I was for a decade. I’m now here in Austin, Texas, where it look out beautiful. This is over my shoulder.

I should be in my office. I can’t

Clate: Awesome. Good for you, Andrew.

Andrew: I heard your co-founder Scott Martineau. And I should introduce you. First Clate mask is the second time he’s an entrepreneur was here. The second time. He is the founder of a company, formerly known as infusion soft, currently known as ki they’re the company that revolutionized their, my mind, email marketing by saying, you know what?

You don’t have to have one list where everyone gets the same thing. We’re going to have a list with tags. And then you could decide what happens to people based on tags. If they bought tag them as customers. So they don’t get an email...

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