How Nathan Latka Turned a Spreadsheet MVP into $20k/mo in 100 Days

Nathan Latka, Get Latka, B2B, Content, SaaS (software as a service)

Nathan Latka came out with a book that I’m so fascinated by that I’m interviewing him twice. Nathan is known for starting Heyo, a software company that he sold. If you want to find out more about that sale you can hear about it our other interview.

He followed up that acquisition with a podcast where he interviews other entrepreneurs. He turned that podcast into a database which is creating revenue for him.

In his book, How to Be a Capitalist Without Any Capital, he talks about how he took failing software companies and turned them into revenue producing assets.

Nathan Latka

Get Latka

Nathan Latka is the founder of Heyo, which creates Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web.

Currently, he’s the founder of Get Latka, an online database that other companies pay to access.

Andrew: Hey, there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I usually record just one interview, but today’s guest, Nathan Latka came out with a book that I’m really fascinated by. It has lots of different topics. I felt like each one of them could’ve been its own podcast episode. And I said to him, “Listen, Nathan, let’s do two.” And so that’s what we’re doing.

Nathan Latka is a man who is known for starting Heyo, the Facebook software company that then he sold. And we talked about in the first interview what he sold it for and how that did for him.

He then followed it up with a podcast where he interviews entrepreneurs, kind of like I do here. But he turned it into this database full of revenue direct from the CEOs of top companies. It’s called GetLatka. And that became an interesting business....

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