Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart.
Joining me today is a guest who’s been on Mixergy many, many times and someone who’s influenced the design and development of so many web apps and now mobile apps. His name is Jason Fried. He is the cofounder of Basecamp, which is a web and mobile-based project management software and collaboration tool. It does to-dos, files, messages, scheduling and milestones and so much more.
I invited him here, frankly, to talk about lots of different topics and see where the conversation goes. I want to catch up a little bit about the name change. Last time he was here, the company was called 37signals. How was changing the whole name, this name that they invested so much reputation and brand connection with? How did it go when they changed their company name to Basecamp? I want to find out about the transition from...