Honest Tea: Doing Business Differently – with Barry Nalebuff

Barry Nalebuff, Honest Tea, Customer Acquisition, eCommerce, Food, Physical Product

How does a professor create a multimillion dollar tea company?

Barry Nalebuff is the cofounder of Honest Tea, which makes delicious, healthy, organic beverages.

The company was launched in 1998. A decade later Coca-Cola bought a 40% stake in the company and owned the whole thing in 2011.

He tells the story of building the company in his book, Mission in a Bottle, the Honest Guide to Doing Business Differently — and Succeeding.

Barry Nalebuff

Honest Tea

Barry Nalebuff is the cofounder of Honest Tea, which makes delicious, healthy, organic beverages.

 

Andrew: This interview is sponsored by Walker Corporate Law. Do you need a lawyer? It’s not the local guy who doesn’t really get startups. Not the really expensive guys who want a piece of your business. But one who really understands the startup community and is there to help you? If you do, go to Scott Edward Walker of Walker Corporate Law.

It’s also sponsored by Grasshopper. Do you need a phone number where your customers can dial in, press “1” to go to sales, press “2” to go to customer service, etc.? And maybe even all those numbers actually lead to your cell phone but it makes you look big? Do you need that kind of feature and so many others? Go to grasshopper.com. All right, let’s get started.

Hey there, freedom fighters. My name is Andrew Warner and I am the founder of Mixergy, home of the ambitious upstart and home to over 800 proven entrepreneurs who have come here and spent an hour talking about how they...

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