Aux: >$10mil advising private equity

Kasey Joyce Grelle, Aux Insights, Service

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business.

Kasey Joyce Grelle

Kasey Joyce Grelle

Aux Insights

Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in.

Kasey Grelle: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who are building their businesses. Check it out. Some of you may know that I already created another company called Bootstrap Giants. I did it along with a friend of mine who I interviewed years ago, Jesse Pooji. And the idea is it’s basically like Mixergy, but we’re focusing just on bootstrap companies and we’re expanding the educational component of it.

Andrew Warner: Well, Jesse is actually not my full time partner in the sense that he is in the business day to day with me. He is the head of a venture studio and the venture studio is my partner. And that’s the way that. That this business is working and it’s super fascinating and it’s not just my business that, uh, Gateway X is creating.

It’s also Ox Insights and...

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