Master Class: How to boost your revenue (using social media) – with Marcus Ho

Do either of these scenarios sound familiar?

Wasting hours posting on Facebook and Twitter (because it’s not moving the needle at all).

OR, spending hundreds or thousands of dollars on social media ads that don’t convert. Ouch.

If you want to avoid both of those scenarios AND get an ROI on your social media efforts, this course is for you.

It’s exactly what course leader Marcus Ho does for his clients every day. Marcus is the cofounder of SocialMetric and author of Social Payoff: Measurable and Cutting Edge Strategies to Boost Sales, Customer Loyalty and Brand Dominance through Social Media.

And social media is what turned Marcus’ business around, too, back when he was first starting out.

“I was literally living off my parents,” says Marcus. “I remember I was having dinner with my dad and he…looked at me in the eyes and said, ‘If there are no sales, then why don’t you just go and do something else completely? Don’t be a loser…go do something else.’”

That hit him hard. “After that, I had to make it work,” says Marcus, “or I was going to die trying.”

So after lots of trial and error, a client of his generated about $50,000 in sales in one month, and the majority of that came directly from Marcus’ social media efforts. “So that’s where I knew I stumbled upon the right technique,” he says.

Today his agency focuses on helping companies do the same thing: drive sales through social media.

In his Mixergy course, you’ll discover how to get an ROI from social media for your startup, including:

Marcus’ C3 Framework, which he used to help one client get 600 new customers from social media, at a 70% lower cost per acquisition
The FOUR TYPES of content that turn your social media followers into paying customers
Two simple methods for measuring your return on social media. Bonus: This technique can also help you sell more of your slow-moving products.
How to make sure your Facebook ads are targeting the right audience (and reduce your cost per lead)
and much more!

One part that really stood out: It’s so easy (and costly!) to target the WRONG audience in your Facebook ad campaigns.

Here’s an excerpt on that, from the full course:

“When most entrepreneurs do their interest targeting ads on Facebook…most of the time is it’s the wrong target. Like this real estate agent, for example, when I looked at his ad, the keywords that he was writing were ‘private property,’ ‘property,’ and ‘real estate.’ It seems to make sense, but you’ll notice that he was not getting the investors crowd. Rather, what he was getting were fellow real estate agents.” —Marcus Ho

In his course, you’ll discover what mistake the real estate agent was making, and how Marcus helped him target the investors he was after.

Then complement Marcus’ course with these Mixergy resources on social media for startups: