This guide is based on Mixergy’s interview with Sam Carpenter.
After fifteen years of working 100 hours a week on a failing business, Sam Carpenter acted on an epiphany that helped him earn 20 times more while working just 2 hours a week. He did it by systematizing his business, so we’ve invited him to teach you how to do the same with yours.
Sam is the CEO of Centratel, which provides commercial telephone answering services to firms all across the United States.
Here are the actionable highlights from the course.
Sam used to do everything in his company before he stepped back, looked at things from an “outside” perspective, and systemized it so that other people could do the tasks instead.
Sam created a Strategic Objective where Centratel’s goal was to be the “highest quality telephone answering service in the United States” while “relentlessly working the systems of the business to perfection.”
Sam established 30 principles for Centratel including “Do it now,” which discourages his employees from procrastinating.
Sam devised the “Deposit Procedure,” which contained directions on how client payments were to be processed.
Sam’s “Deposit Procedure” initially contained 53 steps that were cut down to 32 after he and his staff continuously tweaked and updated it.
Sam makes the procedures in his system really simple so that anyone with an average IQ can get the job done.
Sam gives his full attention to whatever he’s doing and finishes it first before working on anything else or talking to an employee who steps into his office.
Sam gave an example of how one of his employees wasted a great deal of time trying to perfect a marketing plan when it would have been more efficient to stop at 98%.
Watch the full interview now
Written by Hazel Chua, based on production notes by Jeremy Weisz